5 tips to repurpose your existing content

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  • How to be successful at content breakdown

    5 TIPS TO REPURPOSEYOUR CONTENT

    http://upfluence.com/http://upfluence.com/

  • Derek Halpern, Social Triggers

    Create content 20% of the time.Spend the other 80% of the time promoting what you created.

    One of the most popular conversations in content marketingis how to get the most out of your content by repurposing.

    Each piece of content you create takes time and energy, soyou need to make sure you maximize the marketing value you

    get from it by breaking it down in different formats fordifferent platforms

    http://upfluence.com/

  • The best place to start with repurposed content is to considerwhich piece--or pieces--have performed best.

    Use analytics tools to gauge how well content has performed.

    Try to work on a well-performing postthat is broad and juicy enough to be

    suitable for other mediums, withdifferent graphics, undertones,

    messages and angles.

    It's possible to stretch one post intofive or more.

    WHAT TYPE OF CONTENT PERFORMED BEST?

  • WHERE TO FIND THE BEST CONTENT?

    LEFTOVERS:Keep an eye out for

    topics upon which youcan expand. Maybe

    there have beenadvancements in those

    topics, or maybe youhave a new perspective

    that warrants newposts.

    EVERGREEN: is high-quality and

    timeless content. It getsa lot of traffic and stays

    relevant over time unlike posts that dealwith specific events or

    trends..

    POPULAR:Posts become popular

    when they strike achord with your

    audience. It's likely thatvariations on these

    posts will resonate, too.

  • Ready?Here are 5 ways to repurpose your

    content:

  • 1. CREATE NEW ARTICLES

  • 1. CREATE NEW ARTICLES

    High-quality content leads to more high-quality content!

    Try making a listicle into a series of blog posts. Take a list that has performed well and expand on each listitem in a series of blog posts. Pull more statistics and expert opinions on each point andyou'll be able to grow it into a longer post with value withouthaving to start from scratch. Check out some tips from experts such as Neil Patel onbuilding your blog from repurposed content.

  • 2 . INFOGRAPHICS

  • 2 . INFOGRAPHICS

    Infographic are usually more digestible than slidesand presentations. Programs like Litmus and Piktochart can help youturn data into visually compelling graphics.

  • 3. COME UP WITH NEW ELEMENTS

  • 3. COME UP WITH NEW ELEMENTS

    When you're reviewing old blog content, you mightfind that updating a few stats and some part of the

    text can make it relevant once again.

    Adding new quotes or additional data is a great placeto start. Contently offers some great tips on elements

    that help refresh old content.

    A simple way is to add new elements to your old pieceof content

  • 4. CREATE A DAILY EMAIL SERIES

  • 4. CREATE A DAILY EMAIL SERIES

    Some high-quality content translates well into small bits ofinformation distributed on a daily basis.

    Take a look at in-depth articles and think howyou might break them into smaller chunks. Use an email formatting application likeMailChimp to help you craft automated,personalized emails to engage your audiencewith bits of delectable information.

  • 5. CHANGE THE WAY YOU DISTRIBUTE

  • Sometimes altering content to fit into another socialmedia platform is enough to fuel it for another

    round of distribution.

    You can easily turn a photo or infographic into a pinfor a Pinterest board. If you have a compelling quote

    from a blog post, you can turn it into a photo anduse it on Facebook, Instagram or LinkedIn.

    5. CHANGE THE WAY YOU DISTRIBUTE

  • Repurposing content can save you tons of time andmarketing dollars while boosting SEO performance and

    increasing your reach.

    Think about repurposing as you're creating original content.Keep your focus on adding value and you'll find out that your

    audience will respond with the equal measures ofenthusiasm.

    SO...

  • Thank you

    If youre planning an influencer marketing campaign, wed love to help!

    UpfluenceRunway SF 1355 market street,San Francisco, CA,94114,USA

    www.upfluence.comContact: Kevin Creusykevin.creusy@upfluence.com+33 970 447 443

    http://upfluence.com/http://upfluence.com/http://upfluence.com/http://upfluence.com/http://upfluence.com/