A More Effective Social Media Presence

Part 1: The Plan

What is Social Media?

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Why this stuff matters

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Humans are Social Creatures

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Libraries are social networks for ideas

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We are all part of the social web (online or offline!)

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Who are you people?

• Honors, Nursing, and Virtual Services Librarian @ Georgia State University

• Author, Strategic Planning for Social Media in Libraries

• Social Media Editor, College & Research Libraries

Who are you people?

• Web Services Librarian @ Georgia State University

• Author, A Social Networking Primer for Librarians

• Inconsistent blogger, clifflandis.net

Shameless Plug!

Today you will learn how to…

• Make use of strategic planning and project management methods to set up (or fix up) your library’s social media presence

• Define success for your social media presence and demonstrate that it’s having the effect you desire

• Identify the best practices employed by other libraries in their social media management

Next time you will learn how to…

• Craft a Facebook page and Twitter account that will represent your library online;

• Save time and energy by updating multiple services at the same time;

• Reach new library users by building social web connections with existing users;

• Build community by advertising events and programs through the social web.

THE BIG PICTUREhttp://www.flickr.com/photos/37232503@N00/217562237

Strategic Planning

Project Management

Implementing

SchedulingInterpretation

Setting Direction

Assessment

Communication

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The Strategic Planning Part

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Let’s Interact!

Does your library have a plan or strategy for social media?

a. Yes, we have a formal plan. b. Yes, we have an informal plan. c. One person manages all our social media, so we don’t need

a plan.d. Nope, we don’t have a plan.

Pre-Assessment

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Consider Target Population(s)

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Assessment Tools

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What Should I Ask?• “Which social media platforms do

you use most often?”• “Which do you use for school/

research/ choosing what to read/etc?”

• “Which would you consider using for school/ research/ choosing what to read/etc?”

• “Would you connect with the library on any of your social media platforms? Which?” (Don’t be shy about naming some for them.)

• “How often would you like to hear from the library on Twitter/Facebook/Pinterest/etc.?” http://www.flickr.com/photos/kristiand/3223044657/

What Should I Ask?• “What would motivate you to

connect with the library via social media? Games? Contests? Trivia? Current information? Community? All of the above? Other ideas?”

• You can also gauge their interest in hearing about particular services or collections that might be relevant or interesting to them. http://www.flickr.com/photos/kristiand/3223044657/

Want + Need

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Question Drafting

10 Commandments for Writing Outstanding Survey Questions from Qualtrix: http://www.qualtrics.com/blog/good-survey-questions/

Introduction to Writing Questions from Penn State http://ets.tlt.psu.edu/learningdesign/effective_questions/why

Data Interpretation

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Take a Retreat

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Watch out for Biases

• Confirmation bias• Illusory correlation• Sunk cost bias• Recency effect• Curse of knowledge• Information bias• Negativity bias

http://en.wikipedia.org/wiki/List_of_cognitive_biases

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The Magic Button

Compose the Plan

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http://www.columbuslibrary.org/sites/columbuslibrary.org/files/CML-StratPlan2011.pdf

Choose Your Platforms… Remember the Audience

Keep Your Abilities in Mind

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Consider Content

• Create a posting plan (# of posts per week, days of week, time of day)

• Consider content threads that meet your goals

• Assign responsibility

Set Your GoalsGOAL: Inform incoming freshmen of core library services.• Step 1: Get them to friend us on Facebook and/or Twitter

– Create marketing materials for website, LibGuides (Sarah Steiner with marketing coordinator, due 8/31/2013)

– Target incoming students at orientation with marketing message(Sarah Steiner, due 9/1/2013)

– Market to freshman leaders (Student Gov Assn, Honors Ambassadors, etc.)(Cliff Landis, due 9/1/2013)

• Step 2: Generate content– Post about a service once weekly (use chart on intranet)

(Sarah Steiner, begin 8/1/2013)– Manage one social media game/contest in first half of term, one in second

half. (Cliff Landis)– Post one “freshman pick” each Tuesday afternoon (use chart on intranet)

(Sarah Steiner, begin 8/1/2013)

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Am I Learning?

The Project Management Part

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Communicate Your Plan

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LET’S INTERACT!

• How many of you have a “naysayer” at your library?• Yes• No• I fail to see how this poll question will have any relevance

to the future of librarianship, since this question is probably just a fad, and especially considering how much I’m already being asked to do every day, how can I ever be expected to answer this question too?!?!

Communication

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Communication

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Implementation

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Processes

1. Awesome idea!2. Review and approval of

idea3. Stakeholders meetings4. Write Requirements

Document5. Development & Beta

Testing6. Production (&

Celebration!)7. Maintenance Cycle http://www.flickr.com/photos/21218849@N03/2826529899

The Requirements Document

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•Document Modification History•Project Description•Requirements• Functional Requirements• Technical Requirements• Policy Requirements• Accessibility Requirements•Constraints•Communication Plan•Documentation

LET’S INTERACT!

• In a few sentences, tell us how your library processes and tracks requests for new social media tools/features.

Scheduling: Development & Production

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Scheduling: Maintenance

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And back to Assessment…

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Cliff Landis, Georgia State University

clifflandis@gsu.edu

Sarah Steiner, Georgia State University

ssteiner@gsu.edu http://www.flickr.com/photos/darwinbell/2602728681/