adria airways ambient media 2011

Adria Airways d.d. | Advertising 2011

Adria Airways ambient media2011

Adria Airways d.d. | Advertising 2011

Always on the search for new solutionsOur goals are clear.

Portrait

Adria Airways is Slovenia's national airline and has a wealth of experience spanning 50 years in charter

and scheduled services. The Adria story began in 1961 when the airline was founded as a charter com-

pany. In the 1980s it began operating scheduled services and became a member of the International Air

Transport Association (IATA).

Today, scheduled services represent the majority of Adria's network of flights. Adria Airways connects

Ljubljana to more than 25 European cities and provides excellent connections to south-eastern Europe.

It operates more than 250 scheduled flights a week from Ljubljana to Amsterdam, Banja Luka, Belgrade,

Brussels, Copenhagen, Frankfurt, Istanbul, Kiev, London, Moscow, Munich, Paris, Podgorica, Priština,

Sarajevo, Skopje, Stockholm, Tirana, Toulon, Vienna, Warsaw and Zürich. During the summer season,

Adria also flies to Athens, Barcelona, Dublin, Manchester, Ohrid and Split. In December 2010 Adria be-

gan operating scheduled services between Priština and Munich (seven times a week) and between Priština

and Frankfurt (four times a week), as well as a twice-weekly service between Priština and Brussels and

weekly services between Priština and Copenhagen, Düsseldorf and Paris.

Charter flights are for the most part seasonal and mainly to holiday destinations in the Mediterranean.

Adria Airways operates charter flights to the Egyptian resorts of Sharm el-Sheikh and Hurghada all year

round. The registered office of the airline is at Ljubljana Jože Pučnik Airport. Adria has offices in Brus-

sels, Paris, Moscow, Frankfurt, Zagreb and Zürich and points of sale in almost every country in Europe.

In August 2004 Adria became one of the first airlines in the world to receive IOSA (IATA Operational

Safety Audit) certification (www.iata.org/registry), covering organisation, operating procedures, flight

safety and company security.

The Adria Airways fleet currently consists of two Airbus A320 aircraft, two Airbus A319 aircraft, four

Bombardier CRJ900 aircraft and six Bombardier CRJ200 aircraft. In association with the other members

of the Star Alliance, Adria Airways offers access to a vast global network of flights operated by 27 carriers,

with more than 21,000 flights a day linking 1,160 airports in 181 countries.

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Adria Airways reflects many of the characteristics of Slovenia itself, including hos-pitality, friendliness and high-quality services. Our aim for the future is to remain a reliable and successful European regional carrier focused on further development and growth. With our professional and friendly staff and our modern fleet we seek to achieve a high level of services and satisfaction and the loyalty of our passengers.

Facts and figures:

• the Adria Airways fleet currently consists of 14 aircraft: 2 Airbus A320 (180/162 seats), 2 Airbus

A319 (135 seats), 4 Bombardier CRJ900 (86 seats) and 6 Bombardier CRJ200 (48/50 seats)

• more than 25 destinations across Europe

• more than 250 flights per week

• more than 18 charter flights per week in summer and weekly charters throughout the year

• more than 1 million passengers per year

• target group: domestic passengers (65%), in employment, management position, higher education

qualification, aged between 31 and 45, higher income bracket. Passengers with higher education

qualifications and those in management positions mainly travel for business. Men and women are

equally represented among Adria passengers

• more than 20 advertising media

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Let`s fly together.

ADRIA AIRWAYS MEDIA

Through its print and ambient media, Adria Airways offers advertisers direct access to their target public

throughout their journey, using both traditional and new promotional tools. The Adria In-Flight Magazine is a

high-quality publication and an ideal medium for advertising the most prestigious brands and services. A wide

range of other media facilitates optimal contact with passengers throughout the flight. Thanks to this direct

and constant contact with passengers, Adria Airways media represent an excellent advertising environment.

Take advantage of the advertising benefits offered by a recognised brand such as Adria Airways.

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Media:

1. In-Flight Magazine 12

2. Insert in the In-Flight Magazine 16

3. Timetable 18

4. Headrests 20

5. Disposable blankets 22

6. Pillows 24

7. Tray tables 26

8. Serving trolleys 28

9. Entertainment programme – LCD screens on the two A319 aircraft 30

10. Sandwich wrapping 32

11. Moist towelettes in business class 34

12. Moist towelettes in economy class 36

13. Cups for hot beverages 38

14. Coasters 40

15. Sugar 42

16. Napkins in business class 44

17. Napkins in economy class 46

18. Place mats 48

19. Boarding passes 50

20. Distribution of material in seat pockets 52

21. Distribution of catalogues and magazines 54

22. Distribution of complimentary sweets 56

23. Distribution of flyers – mini - flyers / business cards 58

24. Multi-purpose bags 60

25. Website www.adria.si 62

26. Aircraft CRJ200LR 64

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1. ADRIA AIRWAYS IN-FLIGHT MAGAZINE

The Adria In-Flight Magazine is aimed at passengers on Adria Airways scheduled and charter flights. The

magazine, which is free, is published six times a year in both Slovene and English and is of an informative

and promotional nature. The magazine is present both in Slovenia and abroad and is an ideal medium

for communicating with the domestic and foreign public. It is also available in the business lounge at

Ljubljana Airport, in Adria Airways offices, in good hotels around Slovenia, in libraries, at trade fairs as

part of the promotion of Slovenia abroad and at conferences of various kinds. Passengers like to take it

with them when they leave the aircraft. Each issue is read by around 200,000 passengers, the number of

passengers we carry in two months, and approximately 30,000 copies each year are taken home by passen-

gers or given to business partners at home and abroad. The most recent survey, carried out in November

2010, showed that passengers are favourably inclined towards the magazine and read it with particular

attention. Demand for the magazine is remarkable, both for the current issue and for older issues, which

we send out to a large number of enthusiasts and collectors. With quality articles, carefully chosen themes,

descriptions of current cultural and other events in our target destinations and highly attractive illustra-

tions and design, the magazine contributes to the promotion of Slovenia while offering information

about places of interest all over the world. Each issue of the magazine has between 112 and 128 pages. It is

printed on high-quality paper using a high-quality printing process. We are proud of the fact that in 2000

the Adria In-Flight Magazine won a Gold Quill award for outstanding achievement in communication

from the International Association of Business Communicators (IABC) in San Francisco.

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SIzE WIDTH x HEIgHT mm + 5 mm bleed PRICE in EURO excl. VAT PRICE in EURO inc. VAT

2/1 460 x 285 6.500 7.800

1/1 230 x 285 4.000 4.800

½ 230 x 142,50 2.900 3.480

Prices: apply to a colour advertisement produced by the client.

Discounts: advertising in two issues: 5% discount; in three issues: 10% discount; in four issues: 15% discount; in five issues: 20% discount; in six issues: 25% discount.

Position requested by advertiser: 15% supplement on the basic price of the advertisement

Publication: bimonthly, 6X: at the beginning of February, April, June, August, October and December. An individual issue of the magazine is current for a period of two months.

Size: 112–128 pages.

Print run: 17,000

Booking of advertising space by: 5 January, 5 March, 5 May, 5 July, 5 September, 5 November

Submission of advertisements: by e-mail ([email protected]), on CD) by 10 January, 10 March, 10 May, 10 July, 10 September, 10 November

Technical specification: EPS, fonts in curves, CMyK, QuarkXpress (MAC) or InDesign (MAC), Freehand (MAC) with em-bedded fonts and images, colours, PDF, embedded fonts, images min. 355 dpi, colours CMyK , PostScript, fonts must be embedded, Composite, colours CMyK. Dimensions apply to bleed advertisements. For non-bleed advertisements, 5 mm must be added on each side

Ad size:

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Important! All PDF files must be in a format that takes into account a 5 mm bleed on all four sides of the page. Bleed markers must be included. Accompanying texts (e.g. websites, telephone numbers, slogans, etc.) must be at least 5 mm from the edge of the bleed. Given that the magazine is spine-glued, all elements of the advertisement must be at least 10 mm from the spine edge, so as not to come into the spine area. Advertisements must be created in such a way that they are suitable for publication on either a left-hand or right-hand page.

2/1 460 x 285 + 5 mm 1/1 230 x 285 + 5 mm ½ 230 x 142,5 + 5 mm

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2. INSERT IN THE IN-FLIGHT MAGAZINE

Effectively placed ad.

QUANTITy PRICE in EURO excl. VAT PRICE in EURO inc. VAT

5.000 2.500 3.000

10.000 4.200 5.400

15.000 6.000 7.200

Dimensions: leaflet made by the client, max. dimensions A4, twice folded. A 50% supplement is payable for magazine inserts in business class only.

Submission of material: 14 days before publication of the magazine.

Insertions max. 201 x 297

max.

201 x 297 mm

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3. ADRIA AIRWAYS TIMETABLE

The timetable is an informative booklet about our flights and other services and contains essential infor-

mation for passengers in both Slovene and English. It is available in seat pockets on the aircraft, in Adria

Airways offices and in travel agents in Slovenia and abroad.

SIzE WIDTH x HEIgHT mm PRICE in EURO excl. VAT PRICE in EURO inc. VAT

1/1 100 x 200 mm 2.500 3.000

INNER FRONT COVER 100 x 200 mm 3.100 3.720

INNER BACK COVER 100 x 200 mm 3.100 3.720

BACK COVER 100 x 200 mm 3.400 4.080

Prices: apply to the publication of a colour advertisement produced by the client

Publication: end of March and end of October

Print run: 15,000

Confirmation of advertising by: 20 February, 20 September, submission of material by 5 March and 5 October

Submission of advertisements: by e-mail ([email protected]) or on CD or to our address by: 10 March and 10 October

Discounts: For advertising in two issues: 15% discount.

Technical specification: EPS (PC), fonts in curves, colours CMyK, Illustrator EPS (AI), fonts in curves, colours CMyK, TIF (PC)

300 dpi, colours CMyK, high-resolution PDF, embedded fonts and images, images 300 dpi, colours CMyK. Advertisement may be

submitted on CD or zIP (100 Mb).

Ad size:

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1/1 100 x 200 mm

Inner front cover100 x 200 mm

Inner back cover100 x 200 mm

Back cover100 x 200 mm

Ad on cover:

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4. HEADRESTS

Advertising on headrests in the aircraft's passenger cabin in business and economy class. Your message is

visible to the passenger from the front and back of the seat throughout the journey, meaning that headrest

advertisements are highly visible.


100.000 14.000 16.800

200.000 26.500 31.800

300.000 37.500 45.000

400.000 47.500 57.000

Description: Advertising space is available front and back on disposable headrest covers.

Technical specification: headrest size 280 x 410 mm, print area: front 260 x 180 mm, back 90 x 60 mm, maximum three colours, minimum font size 13-14 pt, CorelDRAW.

Use: On Adria Airways aircraft.

Quantity: of 100,000 is sufficient for 1 to 2 months depending on the season, type of aircraft and number of passengers.

Advertising space: back: max. 90 x 60, front: max. 260 x 180 mm

Ad size:

Back

Front

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max. 260 x 180 mm

max. 90 x 60 mm


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5. DISPOSABLE BLANKETS

Blankets – an innovative advertising medium used aboard aircraft.


5.000 5.000 6.000

Description: Blanket dimensions 1 x 1.5 m, 120 mg polyester, colour dark blue, maximum four colours, available advertising area

by agreement, suitable for logos.

Use: Blankets are available to passengers on all flights.

Quantity: 5,000 is sufficient for approximately one year.

Notice: Embroidery or printing costs are not included in the price.

Advertising space: by agreement

Ad size:

Ad size by arrangement

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6. PILLOWS

Exclusive advertising on the pillowcases of the pillows.


20.000 10.000 12.000

Dimensions of pillows: 380 x 300 mm

Use: Pillows are available to passengers on all flights

A quantity: is sufficient for approximately one year an a half


Ad size:


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7. TRAY TABLES

Your message is visible to the passenger during service of food and drinks, in other words whenever the

tray is down.

PERIOD 1 aircraft PRICE in EURO excl. VAT PRICE in EURO inc. VAT

12 months CRJ 100 (48/50 seats) 4.800/5.000 5.760/6.000

12 months CRJ 200 (48/50 seats) 4.800/5.000 5.760/6.000

12 months CRJ 900 (86 seats) 8.600 10.320

12 months A 319 (135 seats) 13.500 16.200

Price includes: leasing of the medium for one-off placing of advertising stickers

Price does not include: costs of producing stickers, spare stickers, attaching and removal of stickers

Technical specification: maximum dimensions 100 x 85 mm, PDF, text in curves.

Use: on tray tables


Ad size:

max. 100 x 85 mm

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8. SERVING TROLLEYS – exclusive advertising

Advertising on the large and small serving trolleys available in business and economy class. A large ad-

vertising space covering a minimum of 50% of the area guarantees extremely high visibility. The use of

a large or small trolley depends on the mode of passenger service. Advertising space is only on the fully

visible sides of the trolley.

PERIOD PRICE in EURO excl. VAT PRICE in EURO inc. VAT

12 months 12.000 14.400

24 months 20.000 24.000

The price: includes maintenance costs.

The price does not include: costs of production of foils, attachment and removal of foils.

Adverstising space:

• large trolley: one side 710 x 825 mm,

• small trolley: one side 250 x 855 mm, one side 315 x 825 mm.

Technical specification: PDF

The advertising messages printed on a self-adhesive foil.

Use: in bussines and economy class

Adverstising space:

Large trolley: 710 x 825 mm

Small trolley: one side 250 x 855 mm, one side 315 x 825 mm

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9. ENTERTAINMENT PROGRAMME IFE Inflight Entertainment – LCD screens on two A320 aircraft

PERIOD PRICE in EURO excl. VAT for 30 seconds PRICE in EURO inc. VAT for 30 seconds

2 months 3.000 3.600

PERIOD PRICE in EURO excl. VAT for 60 seconds PRICE in EURO inc. VAT for 60 seconds

2 months 4.800 5.760

The price includes: leasing the medium and formatting the advertisement; production costs of the advertisement are borne by the advertiser.

Use: LCD monitors on the two A319 aircraft, 19 on each aircraft

Technical specification: video format MPg1 or MPg2, aspect ratio 4:3, max. 2.0 Mbps.

Ad size:

Aspect ratio 4:3

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10. ADVERTISING ON SANDWICH WRAPPERS

A tasty placement


1 pc. 0,02 0,024

Distribution: in economy class on selected Adria Airways flights

Content of the advertisement: by mutual agreement of the advertiser and Adria.

Advertising space:

By agreement

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11. MOIST TOWELETTES – business class

An essential on every journey and a popular advertising medium on aircraft. The personal distribution of

a high-quality towelette guarantees maximum exclusivity for business class passengers.


50.000 9.000 10.800

100.000 17.000 20.400

Use: personal distribution: PERSONAL TOUCH – every passenger in business class is handed a towelette during meal service.

A quantity of 100,000: is sufficient for approximately one year.

Technical specification: Towelette dimensions: approx. 185 x 190 mm, packet dimensions: 68 x 140 mm, print area: 122 x 54 mm/one page, EPS.

Towelette material: unwoven structured material.

Foil packet: polyester – Alu-Pe (silver) printing.

Print: Flexoprint, max. 3 colours Pantone or Euroscale.

Advertising space:

122 x 54 mm

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12. MOIST TOWELETTES – economy class

An essential on every journey and a popular advertising medium on aircraft.


200.000 15.000 18.000

400.000 26.000 31.200

Use: generalised use in economy class guarantees effective advertising to the broadest possible target public

The quantity of 400,000: is sufficient for approximately half a year.

Description: Advertising space on the packet one side, suitable for logos, promotion of websites and short advertising messages, distribution in economy class;

Technical specification: print area: 51 x 70.56 mm, one side, two-colour printing possible.

Advertising space:

70,5 x 51 mm

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13. CUPS FOR HOT BEVERAGES

Cups for hot beverages are a useful medium for various types of advertisement.


300.000 15.000 18.000

600.000 27.000 32.400

Use: Cups are used to serve hot beverages: coffee and tea.

Technical specification: height: 79 mm, diameter: 72 mm, colours: up to four colours printing possible.

Remarks: Adria logo must be present

Adverstising space:

Height 79 mm, diameter 72 mm

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14. COASTERS

An extremely popular medium


200.000 7.000 8.400

400.000 12.000 14.400

Description: white paper coasters, diameter 90 mm.

The price applies: to two-colour printing, Advertising in three or four colours is possible on payment of a supplement.

The quantity: 200,000 pieces is sufficient for approximately three months.

Remarks: Adria logo must be present

Use: on all flights except the shortest

Advertising space:

diameter 90 mm

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15. SUGAR

An effective advertising space in a small area


500.000 15.000 18.000

Use: individually or in a cutlery packet.

Description: advertising space is available on one side.

Technical specification: dimensions: 55 mm width and 39 mm, max. four colours, Coreldraw.

Ad size:

55 mm x 39 mm

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16. NAPKINS - business class

Napkins in business class – an exclusive advertising medium.


50.000 5.000 6.000

100.000 8.500 10.200

Description: white napkins

Dimensions: 400 x 400 mm,

Print area: 40 x 40 mm

The quantity: 50.000 is sufficient for approximately three months.

Technical specification: Single-colour advertisement possible.

Use: on all Adria Airways flights in business class; depending on the type of flight, and on the Moscow route, also in eco-nomy class.

Advertising space:

40 x 40 mm

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17. NAPKINS - economy class

Napkins in economy class – a medium aimed at a broader target public


100.000 6.000 7.200

200.000 10.000 12.000

Description: Napkins are available in the cutlery packet and also individually, together with sugar and cutlery.

Dimensions: 330 x 330 mm

Print area: max 40 x 40 mm

A quantity 100.000: sufficient for approximately three months.

Technical specification: Single-colour advertisement possible.

Use: during service of meals and snacks in economy class.

Advertising space:

40 x 40 mm

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18. PLACE MATS - business class

An exclusive advertising space with a large area


50.000 8.500 10.200

100.000 15.000 18.000

Description: White Royal place mats are placed on the food tray in business class and are available in three sizes.

Dimensions: 263 x 368 mm, 263 x 241 mm, 263 x 178 mm.

Print area: by agreement

Technical specifications: maximum two colours;

Remarks: Adria logo must be present.

Use: on all Adria Airways flights in business class; also in economy class on the Moscow route. The size of place mat use depends on the type of flight, the length of the flight, the type of aircraft, etc. The size of the advertising space is by agre-ement with regard to the size of the place mat.

Advertising space:

263 x 368 mm 263 x 241 mm 263 x 178 mm

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19. BOARDING PASSES – manual

Boardiong pass: small advertising area, great effect


20.000 2.100 2.520

Description: The advertising space on the back of the pass is in the part retained by the passenger after check-in and throughout the flight.

Use: »manual« boarding passes are used at airports at which Adria operates charter flights and at some airports where »manual« tickets are used.

Technical specification: dimensions for printing: height 70 mm x width 117 mm (dimensions for bleed advertisements; for non-bleed advertisements add 3 mm on each side), open file (in Corel or Illustrator), advertisement may be the landscape or portrait. Submission is on CD or by e-mail, max. four-colour printing.

Advertising space: 70 x 117 mm

70 x 117 mm

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20. DISTRIBUTION OF MATERIAL – flyers in seat pockets

Seat pockets within eye reach through entire journey.


5.000 2.500 3.000

10.000 4.200 4.800

Distribution of material (flyers up to 50 g): in seat pockets is subject to restrictions! Distribution in business and/or economy class. A 50% supplement is payable for distribution in business class only.

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21. DISTRIBUTION OF CATALOGUES AND MAGAZINES

Effective advertising during and after flight.


500 in business class only 1.500 1.800

1.000 in business class only 2.500 3.000

500 in business class and economy class 1.000 1.200

1.000 in business class and economy class 2.000 2.400

Distribution: A 100% supplement is charged for distribution of magazines and catalogues containing advertisements whi-ch are not the client's. Distribution of magazines depends on the type of service, the route, the needs of our passengers and agreement with the client.

Dimensions: 230 x 285 mm.

Remarks: limited numbers of pages.

Size of materials:

230 x 285 mm

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22. DISTRIBUTION OF COMPLIMENTARY SWEETS

Complimentary sweets (chocolates, sweets) are always welcome and a pleasant way to get your message to

the passenger.


5.000 in business class 1.500 1.800


5.000 in business class and economy 1.000 1200

20.000 in business class and economy 2.000 2.400

The price: covers the leasing of the medium for a product provided by the advertiser.

Distribution: Personal distribution by flight attendants, on scheduled flights. The passenger will receive your advertising message in an unobtrusive and pleasant manner. A 20% supplement is charged for selection of a specific route or aircraft.

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23. DISTRIBUTION OF MINI-FLYERS and BUSINESS CARDS

Mini message — maxi effect.






Distribution: Personal distribution by flight attendants, on scheduled flights. The passenger will receive your advertising message in an unobtrusive and pleasant manner.

A 20% supplement is charged for selection of a specific route or aircraft.

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24. MULTI-PURPOSE BAGS

Wide advertising area.


15.000 8.000 9.600

Description: bag dimensions 310 x 450 x 50 x 0.06 mm.

Use: as gift bags and for various other purposes.

Technical specification : print area 280 x 350 mm, PDF, max. 8 colours.

Advertising area:

280 x 350 mm

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25. WEBSITE WWW.ADRIA.SI

Click, book, advertise!

PERIOD PRICE in EURO excl. VAT PRICE in EURO inc. VAT

one week www.adria.si 300 360

one week www.adria-airways.com 250 300

A discount of 20% off the one-week price applies to leases of advertising space for more than four weeks

The Adria Airways website is used by more than 70,000 users a month to organise their holiday and

business travel and numbers are growing rapidly. Your advertisement will be visible on the Slovene and/

or English versions of the website

Why advertise on the Adria Airways website?

• we define our media space on the website as exclusive

• advertisers choose our website because of precisely defined target groups

• a visit to the website is to a large degree connected to obtaining information about our services or pur-

chasing a plane ticket

• position of the advertisement: on the main page

• there is only one position on the page and the number of rotations is small (maximum five), thus gua-

ranteeing good visibility of the advertisement

• more than 100,000 visits per month

• free access to online statistics of visits and clicks on your banner

Technical requirements: Dimensions of the advertisement: 468 x 60 pixels, max. 30 KB, horizontal, forms: static banner, animated gIF or Flash banner, click-through button to advertiser's website.

Advertising area:

468 x 60 px

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25. ADVERTISING ON THE FUSELAGE of a CRJ200LR aircraft:

Ask for details!

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General conditions:

• An order for a publication or advertising service containing the necessary elements (content and

details of desired size of publication, the medium in which the advertiser wishes to advertise and all

legally required information) must be submitted in written form.

• Prices apply to an advertisement pre-prepared by the advertiser.

• The payment term (unless agreed otherwise) is 14 days from issue of the invoice.

• Interest for late payment is charged at the statutory rate.

• The deadline for complaints is five days from publication of the advertisement.

• In accordance with applicable legislation, advertisements must be signed with the name and address

of the advertiser whose product or service is being advertised.

• The language options for advertisements published in Adria Airways media are Slovene and bilingual

(i.e. Slovene and English or any other language).

• If an advertisement is aimed above all at a foreign language group, this must be evident and indicated

in the advertisement in accordance with relevant laws and regulations.

• In publishing market communication messages and implementing campaigns on behalf of clients,

Adria Airways adheres to its own business policy and the concept of its media. It publishes

advertisement as per contract provided they do not contravene applicable legislation, the advertising

code and linguistic and technical norms.

• The advertiser shall be responsible for the content of the advertisement.

Contact for further information and bids:

Alenka Dvoršak

Marketing Department

ADRIA AIRWAYS

Slovenski letalski prevoznik d.d.

Zg.Brnik 130h

SI - 4210 Brnik

e: [email protected]

t.: 04 259 4526

f: 04 259 4573

www.adria.si

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Ambient media

aAdria Airways d.d.

publisher:

Adria Airways,

Slovenski letalski prevoznik d.d.

design:

LUKS

foto:

Adria Airways archive

4th edition

avgust 2011

adria airways ambient media 2011

Documents

adria airways fleet

adria airways d

adria story

charter flights

scheduled flights

portraitadria airways

scheduled services

weekly services