advanced (and attractive) analytics rafal lukawiecki strategic consultant, project botticelli ltd...
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Advanced (and attractive) analytics
Rafal LukawieckiStrategic Consultant, Project Botticelli [email protected] @rafaldotnet
Objectives
Show advanced analytics
Prove that advanced is not complex anymore
The information herein is for informational purposes only and represents the opinions and views of Project Botticelli and/or Rafal Lukawiecki. The material presented is not certain and may vary based on several factors. Microsoft makes no warranties, express, implied or statutory, as to the information in this presentation.
Portions © 2013 Project Botticelli Ltd & entire material © 2012 Microsoft Corp unless noted otherwise. Some slides contain quotations from copyrighted materials by other authors, as individually attributed or as already covered by Microsoft Copyright ownerships. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Project Botticelli Ltd as of the date of this presentation. Because Project Botticelli & Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft and Project Botticelli cannot guarantee the accuracy of any information provided after the date of this presentation. Project Botticelli makes no warranties, express, implied or statutory, as to the information in this presentation. E&OE.
Video tutorialsIntroduction to BI & Big DataDAXMDXData Mining
Articles & PPTsWorld-class experts you can see and follow—not screencasts
Discount code!15CH2013
15% till 31 May
Register onprojectbotticelli.com
DAX, KPIs, Excel & PowerPivot data models, hierarchies, categorisation, SSAS tabular (BISM)
Geospatial Power View
Data Mining with SQL and Excel
In this session…
DAX — Microsoft analytics language
Excel-style, tabular expressionsCalculated fields and KPIsContext and filter-aware
Part of Excel 2013 data model (PowerPivot)Language of SSAS tabular
Data Analysis Expressions
DAX expressions
= [First Name] & " " & [Last Name] String concatenation, like Excel
= SUM (Sales[Amount]) SUM creates a context-aware aggregate
= RELATED (Product[Cost])Follows relationship between tables, like a join
No referring to individual cells or ranges
Functions always refer to columns or tables
DemoDAXPowerPivot data model diagramsHierarchiesData categorisation
Interactive data exploration and visual presentation user experience
Excel 2013
SharePoint 2013 SQL 2012 SP1 Reporting Service
Power View
Tables, matrices, small multiples, cards, tiles, filters, slicers
Chart, scatter plot, bubble animation
Geospatial interactive maps with Bing
Power View data visualisations
BI Semantic Model
Data Model
Business Logic & Queries
Data Access ROLAP MOLAP xVelocity
MDX, soon: “DAXMD”
DAX
Multidimensional Tabular
Applications
Power View Excel PowerPivot
Databases Applications Files OData feeds Cloud services
SharePoint
Direct query
Standalone Excel files
Excel on SharePoint, SharePoint Online, SkyDrive
Power View, PowerPivot directly in SSAS SharePoint mode
Native SSAS tabular model + SharePoint BISM Connection File
Delivering Power View and PowerPivot to the user
Enterprise scalability and security for data models
Accessible from SharePoint and your apps
Build in Excel PowerPivot, deploy to SSAS
Dynamic security, partitions, >2 billion rows, images
SQL Server 2012 Analysis ServicesTabular Mode
DemoPower ViewGeospatial mapsConnecting to SSAS TabularExport to PowerPoint
Finds patterns
Explores your data
Predicts
What does data mining do?
What is data mining?
Statistics, probability, and machine learning
Visualisation of patterns
Technology for discovery of hidden patterns, correlations
Data minin
g
Profitability analysis
Understand
customer needs
Anticipate churn
Predict sales &
inventory
Build effective
marketing campaign
s
Detect and
prevent fraud
Correct data
during ETL
Data mining architecture
SQL ServerAnalysisServicesServer
Your mining model
Data mining algorithm DataSource
Excel, Visio, SSRSYour application
Deploy
ExcelVisioSSDTSSMS
AppData
Data Mining Add-Ins for Office 2013
Free!Connect Excel, Visio to SSAS
Data Mining tab
Full power
Analyze tab
Simple to use
DemoClustering to find outliersAssociation rules & market basket analysisRecommendation engine
Decision Trees
Finds the odds of an outcome, great for visualising relationships between values
Association Rules
Identifies causal relationships between cases, good for market basket analysis and recommendation engines
Clustering Classifies cases into distinctive groups based on any attribute sets
Naïve Bayes
Shows the differences in a particular variable for various data elements
Sequence Clustering
Groups or clusters data based on a sequence of previous events
Time Series
Analyzes and forecasts time-based data combining the powerof ARTXP for accurate short-term predictions with ARIMA
Neural Nets
Uncovers non-intuitive relationships
Linear Regression
Determines mathematical linear relationship between inputs and an outcome
Logistic Regression
Determines the relationship between columns in order to evaluate the probability that a column will contain a specific state
Summary & QA
Advanced analytics is not complex anymore
Microsoft business analytics:power and simplicity
projectbotticelli.comBI video tutorials, PPTs, articles15% off till 31 May:15CH2013
Follow: @rafaldotnetEmail: [email protected]: rafal.netThank you.
The information herein is for informational purposes only and represents the opinions and views of Project Botticelli and/or Rafal Lukawiecki. The material presented is not certain and may vary based on several factors. Microsoft makes no warranties, express, implied or statutory, as to the information in this presentation.
Portions © 2013 Project Botticelli Ltd & entire material © 2013 Microsoft Corp unless noted otherwise. Some slides contain quotations from copyrighted materials by other authors, as individually attributed or as already covered by Microsoft Copyright ownerships. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Project Botticelli Ltd as of the date of this presentation. Because Project Botticelli & Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft and Project Botticelli cannot guarantee the accuracy of any information provided after the date of this presentation. Project Botticelli makes no warranties, express, implied or statutory, as to the information in this presentation. E&OE.