advertising and pr
DESCRIPTION
Advertising and PR. Stuff. $620B industry globally $285-300B spent on media ads Show me the money! 5000/day in U.S. Ubiquity?!. Tattoo Advertising. Types of Agencies. General ad agency: Plan and create marketing campaigns and place ads in media Boutique ad agency: - PowerPoint PPT PresentationTRANSCRIPT
Advertising and PR
Stuff
• $620B industry globally
• $285-300B spent on media ads– Show me the money!
• 5000/day in U.S.
• Ubiquity?!
Tattoo Advertising
Types of Agencies
• General ad agency:– Plan and create marketing campaigns and
place ads in media
• Boutique ad agency:– Focus on specific area such as direct
marketing, public relations, branding/logos/identity consultants sales promotion, field marketing, interactive, sports marketing, etc.
Compensation?
• Pre-1990:– standard commission = creatvie fee and 15%
of gross billings of media placements
• Post:– cost-plus fee, sliding scale fee, or fixed-rate
(lower than previous 15%)
Omnicon Group
• Largest marketing services group
• 1986
• 2009, $13.6B, $1B Profit (44% Ad, 56%?)
• 5000 clients in more than 100 countries
• 84,000 employees
• 2,000 offices
• 106 countries
WPP Group
• 2009, $12.4B
• UK
The Interpublic Group
• 2009, $6B
• 1961
• approximately – 43,000 employees – 130 countries
TOP 10 Agencies
» 1 Grey (WPP) New York » 2 BBDO (OMC) New York » 3 JWT (WPP) New York » 4 Euro RSCG (Havas) New York» 5 DDB (OMC) New York» 6 McCann Erickson (IPG) New York» 7 Foote Cone & Belding (IPG) New York » 8 Deutsch (IPG) New York » 9 Young & Rubicam (WPP) New York » 10 Leo Burnett Co. (Publicis) Chicago
Who spends the most?
» 1 Proctor and Gamble, $1.17B» 2 GM, $646M» 3 AT&T, $579M» 4 Verizon, $489M» 5 Pepsico, $455M» 6 Johnson & Johnson, $427M» 7 Toyota, $406M» 8 Time Warner, $391M» 9 Ford, $373M » 10 GlaxoSmithKline, $373M
PR
• What is it?
• How is it different than the advertising industry?
• How is it related to the ad industry?
• SPINdustry (Command PR)
To Consider???
• Blurring content and ad– What does it mean if culture is ad-friendly?– Are we merely consumers?– Collision of cultural and economy?
• Impact of clutter– Selling us ourselves or ideal selves– Identity– Consumerism– Materialism
• What is PR? How is it the same/different from ads?
• How is this industry a cultural industry?