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INTRODUCTION

A self-starter and quick learner. Dedicated to going above and beyond to get

the job done. Versatile skill set with experience in events, marketing, and

public relations. Received multiple awards for excellence in social media and

exceeding position requirements and expectations. Trained in public

speaking and presentation development. Passionate about travel, music, and

continuing to learn and grow as a professional.

Achievements | Awards

• NASCAR U CREW Social Media Contest Winner for “Most New Facebook Likes”

• NASCAR U CREW “Best Brand Ambassador Team” out of 12

• Exceeded NASCAR U CREW program requirements of 10 events in 10 weeks by

completing 13 events within the same timeframe and budget.

• Barnes & Noble College “Fall Semester Overachiever” Award

• Ranked in the Top 3 out of 48 Barnes & Noble College Brand Ambassadors for

October, March and April

• Winner of Barnes & Noble College blog spot contest for “12 Tips from Class of

2012” featured on TheCollegeJuice.com

• Winner of Barnes & Noble College Holiday blog spot contest for “Spreading Holiday

Cheer on a Budget” featured on TheCollegeJuice.Com and all of Barnes & Noble’s

individual college bookstore’s Facebook pages

• Selected as Social Media Student Panelist for the University of Delaware Employer

Advisory Board Meeting

• Increased on SAA Facebook page by 12%

• Increased on SAA page by 30%

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RECOMMENDATIONS

“Alyssa is an extremely team oriented person that would be considered an asset to any team. She is the epitome of a team player and is essential to the development to whatever task is at

hand. She is professional and proactive. Not only does she take initiative, she forecasts

problems and tackles them head on. In this newly created position, I witnessed her allow her

creative juices to flow to grow it into a position with substance and purpose. Because of this,

it is developed and has proven to be beneficial to the Executive Director and the Society.”

Shelley Adams, Manager, Membership and Marketing, Society for American Archaeology

"As brand ambassador for her on-campus Barnes & Noble bookstore, Alyssa demonstrated an

extremely high degree of passion, enthusiasm, and creativity as she individually planned and

executed events on-campus from start to finish. She was constantly coming up with unique

ways to go above and beyond program requirements to raise brand awareness and loyalty,

and was chosen for the 1st Place Overachiever Award out of the 48 ambassadors participating

in the program. Additionally, Alyssa has proven her thorough understanding of the language

of social media, and has the ability to create meaningful and relevant conversations on both

Facebook and Twitter. Alyssa also exhibits extreme professionalism in all of her activity and

communication, always meeting deadlines and responding in a timely manner."

Rachael Fogel, Account Executive, MRY

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“I had the privilege of working with Alyssa in my role as Advisor to the Career Ambassador

Program, a student organization and volunteer outreach arm of the University of Delaware's

Career Services Center. Alyssa was a shining star from the moment she stepped on the scene.

We had recently had a vacancy in the organization's executive board, and none of the current

members were able to fill the role of Events Coordinator. Alyssa immediately stepped up,

even though she was our newest member. She enthusiastically took the reigns of a series of

smaller events and one huge networking event that our group had been planning. With her

leadership, our largest event, the Employer Networking Golf Outing grew in scope and size

and quickly became our signature event that semester. It required coordination of numerous

employers, vendors, and transportation as well as a concerted fundraising and advertising

effort. Alyssa's savvy with various employers from a wide variety of fields served to be a

valuable asset. This event would not have been possible without Alyssa's leadership. I am glad

to have had her on our team!”

John Gray Williams, Former Graduate Assistant, UD Career Service Center

SOCIAL MEDIA

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TWITTER, FACEBOOK, LINKEDIN, GOOGLE+

Provides Social Media

expertise and support

for 14 sections

including account

launches, content

development, twitter

chat management, and

branding.

SOCIAL MEDIA

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SAA | FACEBOOK

INCREASED LIKES

ON SAA

FACEBOOK BY 12%

INCREASED

FOLLOWERS ON SAA

TWITTER BY 30%

Led the integration of Instagram into the SAA Marketing Strategy

and managed the account and content logistics.

SOCIAL MEDIA

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EMAIL MARKETING

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Utilize Silverpop to assist in my management of email marketing process from start to finish for our teleseminars, webinars, newsletter, and all relevant section

news.

EMAIL MARKETING

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ACCESS INTELLIGENCE | SHALECOMM HOUSING CAMPAIGN

Developed the content for our Conference Marketing emails focusing on the headquarters hotel. Worked directly with our designers to

ensure the emails met brand requirements for the conference.

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PRESS RELEASES

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PRESS RELEASES

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PRODUCTION & PRINT

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View Full Program at http://www.saa.org/Portals/0/SAA/Meetings/2013%20program/1-256.pdf

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PREMIUM ITEMS

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OR MANAGER CONFERENCE

Travel mugs designed for attendees

at the 2013 OR Manager Conference

held at the Gaylord in National

Harbor, Maryland. IMS was the

official travel mug sponsor.

HOSTED PAYLOAD SUMMIT

Conference bags designed for

attendees at the 2013 Hosted

Payload Summit held at the Grand

Hyatt in Washington, DC. Northrop

Grumman was the official travel

conference bag sponsor.

SATELLITE 2015

Decanters designed as custom VIP

gifts for each CEO of the four biggest

SATELLITE companies in the market

as a thank you for participating in the

opening BIG FOUR General Session.

Front: Custom BIG FOUR logo

Back: Name and company

BARNES & NOBLE COLLEGE

75 Shot glasses were designed as a

collector’s item and incentive for UD

students to take an online quiz about

the new bookstore. 75 students

participated and relevant data was

collected.

Events- PRSA Travel and Tourism 2015

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PRSA TRAVEL AND TOURISM CONFERENCE | 2015This event provides travel and hospitality communicators with the tools and techniques to succeed in today’s fast-paced marketplace. It brings together leading travel communicators from CVBs to agencies, travel journalists, and more to share best practices. I managed logistics onsite as well as helped launch the first ever "The Pitch" session which allows PR professionals to pitch in front of leading journalists in the style of the TV show "The Voice".

EVENTS – OR MANAGER CONFERENCE

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OR MANAGER CONFERENCE | 2013 For 27 years, the OR Manager Conference has been the #1 executive-level conference for perioperative leaders, providing unparalleled education and content along with the opportunity for attendees to connect with other OR managers and directors, clinical directors, business managers and others tasked with managing the surgical suite. I managed event operations, sessions, 25 volunteers, and our VIP Staff dinner with the Access Intelligence Executive Team.

EVENTS – OILCOMM 2013

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Winegard Welcome Reception | 2013 An exclusive event sponsored by Winegard during OilComm 2013 in Houston.

As event lead, I handled all logistics including designing sponsored event

items, tent rental, permits, overall budget, catering, and more. The event was

a great success and Winegard has already signed next year’s contract for the

same event.

EVENTS – BARNES & NOBLE COLLEGE

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GIRLS NIGHT OUT STUDY BREAK | 2012

An study break event during finals week for UD students in the local campus

center. This event positioned Barnes & Noble as an academic ally. Ladies were

treated to desserts, the eff.Y.bee jewelry line, a meet and greet with

eff.Y.bee’s creator, musical performance by Kiddo, and free massages and

makeovers.

EVENTS – TARGET

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UD Target Back-To-College After-Hours Shopping Event | 2011 Target partnered with the University of Delaware and Periscope for the launch of the

UD Target Back-To-College After-Hours Event and to become the go to stop for UD

student’s back to school shopping needs. I helped coordinate the event logistics,

recruit and manage the brand ambassador team, promote the event around campus,

and manage the social media campaign.

EVENTS – NASCAR U CREW

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NASCAR U CREW | 201

The goal of the NASCAR U CREW campaign was to help build a younger generation of

NASCAR fans through 10 events in 10 weeks, as well as social networking. 12 schools

participated with Brand Ambassador teams of 2. We held events ranging from viewing

parties, man vs. food competitions, and campus block parties.