a series of 4 facilitated conversations the future of consortia

A Series of 4 Facilitated A Series of 4 Facilitated ConversationsConversations

The Future of Consortia

INTROS

Introductions and Overview: 9:00 am   Conversation #1 9:20 - 10:20 am   Are our users changing in a material way? (Millennials, post-Millennials, Seniors, and Boomers) How can we understand the real user better?  (Personas, Usability and Alignment)   Break   10:20 - 10:40    Conversation #2  10:40 - 11:15 am   Technologies for connecting with our communities.  What are the right technologies to invest time

and effort in NOW and in the future? Break   Conversation #3  11:30 am - 12:30 pm   What are the BIG questions we should be asking ourselves? Change management and creating an environment for motivation and innovation? Politics, gaining buy-in and building understanding about the urgency for change?   Lunch 12:30 p.m. - 1:00 p.m.   Conversation #4 1 p.m.  -  2 pm   What's innovative in your place?  (reporting personal experiences from the group). What's not and should be? (commenting on others and ourselves)

Are our users changing in Are our users changing in any material way?any material way?

9:20-10:20 a.m.9:20-10:20 a.m.

Preparing for the InevitablePreparing for the Inevitable

The Scary re-wiring of the Millennials and post-Millennials

Principled /

Values

More Friends More Diverse

Respect Intelligence

Optimistic /

Positive

Internet Natives

More Choices

Format Agnostic

Balanced Lives Adaptive / Flexible

Civic Minded

High Expectations

Collaborative Nomadic Gamers Experiential

Independent Confident Direct More Liberal

Multi-taskers Inclusive Patriotic Entrepreneurial

Healthy Lifestyle Family Oriented

Graphical Achievement Oriented

Millennial Characteristics

Credit: Richard Sweeney, NJIT

Usability

The A frame adopted

from newspaper

layout is not what

works.

Eyetools

What about others?What about others?

Seniors Students Professors Community leaders Consortia staff Boomers More…?

Personas are hypothetical representations of a natural grouping of users that drive decision-making for development projects.

They are not real people, but they represent real people. They are defined by goals. They focus on what is valuable to the user and subsequently on

how he or she behaves.

Personas DefinedPersonas Defined

Our ApproachOur Approach

Narrative capture and identification of characters, issues and problems, behaviors and actions.

Narrative pattern review of content, service and product needs

Identification of priority requirements for specific market identities i.e. personas

Why Narrative Capture?Why Narrative Capture?

• Knowledge can only be volunteered it cannot be conscripted

• I only know what I know when I need to know it

• I always know more than I can say and I will always say more than I can write down

Anecdote CirclesAnecdote Circles

Starter Statements Describe a day that involved coming to the

library. Describe a day that you wanted to come to

the library but couldn’t. Give us an example of when you learned

something from others at the library. Give us an example of when you tried to learn

something from others at the library but didn’t. Give us an example from the past when you

have used a computer to find information and were surprised about what you found.

Give us an example from the past when you decided you wouldn’t be able to find the information through the computer – why?

The five (5) workshops held in April-May 2005

Bergen County Public Library Buffalo Erie Public Library Cleveland Public Library Hamilton Public Library S.A.I.L.S. Middleboro, MA

Summary GroupingsSummary Groupings

Archetypes Themes Values

Good CitizenshipPatronsLibrary StaffMoneyLibrary Services and Facilities

InteractionTechnologyEfficiencyMoney

CommunityLearningQualityEfficiencyMoney/Risk

Ideal StateIssues

Archetypes: CharactersArchetypes: Characters

Archetype Summary

0

2

4

6

8

10

12

Archetype Names

Nu

mb

er o

f A

rch

etyp

es Good Citizenship

Patrons

Library Staff

Money

Library Servicesand Facilities

Good Citizenship ArchetypesGood Citizenship Archetypes

CollaborateCommunity brings

people togetherCozy

Diverse activitiesEncourage creativity

Good use of our moneyHuman contact

Intellectual opportunitiesKids feel safe

NurturingOpportunities – social

SecurityWilling to chat when

time permits

Bergen County

Well-Rounded Citizen(13 attributes)

Good Citizenship ArchetypesGood Citizenship Archetypes

Community builderConnected

Connecting with community

Gives people missionNetworking

Pulls community together

SAILS

Strong Community Leader(6 attributes)

Library Staff ArchetypesLibrary Staff Archetypes

Advance reserve on new materials

Abundance of itemsOne-stop shopping

Video/DVD lost in drop box

Access to materials never afford

Up to date, current materials

Diversity of materials

Buffalo-Erie

Ultimate Tour Guide(7 attributes)

Primary Anchor

Secondary Anchor

7 SirsiDynix Personas7 SirsiDynix Personas

Discovery Dan Dan represents the adult non-researcher population.

Haley High School Haley represents the high school student population.

Jennifer Jennifer represents the parents of teenagers.

Mommy Marcie Marcie represents the parents of young children.

Rick Researcher Rick represents adult researchers who own a personal computer.

Senior Sally Sally represents senior citizens.

Tasha Learner Tasha represents adult researchers who do not own a personal

computer.

Reminder:150,00-250,000

A DAY!

Second Life Library Second Life Library

Second Life Library eBooks Second Life Library eBooks

Teen SL Library services meeting, Sun 5/7/06 Teen SL Library services meeting, Sun 5/7/06 

Technologies for connecting Technologies for connecting with our communities.  What are with our communities.  What are

the right technologies to invest the right technologies to invest time and effort in NOW and in time and effort in NOW and in

the future?the future? 10:40-11:15 am

Expectations 1.0 Search Retrieve View Print Link Navigate Read . . .

Pandora

Darlene Fichter, 2006

WEB 2.0WEB 2.0

Portals, PortletsPortals, Portlets

WHY?

WEB 2.0WEB 2.0

RSS – really simple RSS – really simple syndicationsyndication

WHY?

WEB 2.0WEB 2.0

WikisWikis

WHY?

WEB 2.0WEB 2.0

Blogs and bloggingBlogs and blogging

WHY?

WEB 2.0WEB 2.0

New Programming New Programming Tools: Tools:

AJAX, API, Mash-ups, AJAX, API, Mash-ups, J2EE, Java, widgets, J2EE, Java, widgets,

wizardswizards

WHY?

WEB 2.0WEB 2.0

Commentary and commentsCommentary and comments

WHY?

WEB 2.0WEB 2.0

Personalization and My Personalization and My ProfilesProfiles

WHY?

WEB 2.0WEB 2.0

Podcasting, Screencasting, Podcasting, Screencasting, Webcasting, P2P and MP3’sWebcasting, P2P and MP3’s

WHY?

Streaming Media – audio and Streaming Media – audio and videovideo

WEB 2.0WEB 2.0

Reviews and User-driven Reviews and User-driven RatingsRatings

WHY?

Recommender FunctionalityRecommender Functionality

WEB 2.0WEB 2.0

Personalized AlertsPersonalized Alerts

WHY?

WEB 2.0WEB 2.0

Web ServicesWeb Services

WHY?

WEB 2.0WEB 2.0

Instant Messaging and Virtual Instant Messaging and Virtual ReferenceReference

WHY?

WEB 2.0WEB 2.0

Folksonomies, Tagging and Folksonomies, Tagging and Tag CloudsTag Clouds

VisualizationVisualization

WHY?

WEB 2.0WEB 2.0

Photos (e.g. Flickr, Picasa)Photos (e.g. Flickr, Picasa)

WHY?

WEB 2.0WEB 2.0

SocialSocial NetworkingNetworking

WHY?

WEB 2.0WEB 2.0

SociallySocially Driven ContentDriven Content

WHY?

WEB 2.0WEB 2.0

Open Access, Open Access, Open Source, Open Source, Open ContentOpen Content

WHY?

WEB 2.0WEB 2.0

SocialSocial BookmarkingBookmarking

WHY?

WEB 2.0WEB 2.0Productivity ToolsProductivity Tools

WHY?

WEB 2.0WEB 2.0 RSS – really simple syndication Wikis Portals and Portlets New Programming Tools: AJAX, API,

J2EE, widgets, mashups Blogs and blogging Recommender Functionality Personalized Alerts Web Services Folksonomies, Tagging and Tag

Clouds Social Networking Open access, Open Source, Open

Content

Commentary and comments Personalization and My

Profiles Podcasting and MP3 files Streaming Media – audio

and video User-driven Reviews Rankings & User-driven

Ratings Instant Messaging and

Virtual Reference Photos (e.g. Flickr, Picasa) Socially Driven Content Social Bookmarking

What are the BIG Questions?What are the BIG Questions?11:30 am – 12:30 pm11:30 am – 12:30 pm

The question we The question we should be asking is…should be asking is…

What’s the BEST future What’s the BEST future FOR libraries?FOR libraries?

Lots of BIG questions to think aboutLots of BIG questions to think about

What will it mean to libraries if our services can be delivered to cheap devices that almost everyone has with them all the time?  Think about it… Smart phones easily and cheaply offer Web, e-mail, music, talking books, e-books, etc.

Lots of BIG questions to think aboutLots of BIG questions to think about

What will it mean for libraries if secure, broadband connectivity is ubiquitous in your community?  Think about it… What if Google's investment in free broadband wireless through the electrical grid is wildly successful?  

The questions keep coming…The questions keep coming…

What does it mean if a decent laptop is available for under $150.00?  Think schools, public libraries, gyms, stores, playgrounds, clubs, etc.

The questions keep coming…The questions keep coming…

What does it mean if virtually all content in any kind of container is available through the Internet?  Video, music, books, learning, courses, pictures, drawings, art, etc.

And they don’t get any easier to answer!And they don’t get any easier to answer!

What impact will Millennials have? What about post-Millennials? These are Internet natives, not immigrants.

And they don’t get any easier to answer!And they don’t get any easier to answer!

Is your library ready and preparing for the end of the web, the end of the browser, the extinction of DVD’s, the decline of e-mail, the emergence of subscription software, the next broadband leap, the flat world, intelligent locations, …?

And they don’t get any easier to answer!And they don’t get any easier to answer!

What if there were no libraries?  What would you do if you were

starting from scratch to meet people’s needs? Would your plans bear any resemblance to current plans libraries have for the future?

LUNCHLUNCH12:30-1 pm12:30-1 pm

Play!Play!

What’s innovative at your What’s innovative at your shoppe?shoppe?

1-2 pm

“A year from now you may wish

you had started today.”

—Karen Lamb

Stephen Abram, MLSVP Innovation

416-669-4855stephen.abram@sirsidynix.com

http://www.sirsidynix.com

Thanks

Stephen’s Lighthouse Blog has all PPTs and articles on it.