assignment 2 fa102 a

Metaveillance Applications for Everyday Use

Heather Levinsky

FA102A, Research, Product Proposal, and TransMedia Explorations

Metaveillance Applications for Everyday Use Heather Levinsky

Assignment One, Research

“Code of Ethics on Human Augmentation: the three ‘Laws’”http://www.kurzweilai.net/code-of-ethics-on-human-augmentation-the-three-laws

Metaveillance Applications for Everyday Use Heather Levinsky

Code of Ethics

“Our greatest danger may be a ‘(sur)Veillance Divide’ where things and elites may record with perfect memory, while normal people are forbidden from…remembering.”

http://wearcam.org/code.htm

Metaveillance Applications for Everyday Use Heather Levinsky

Ubiquitous Surveillance

Smart cities allow for constant surveillance of their inhabitants

http://www.eyetap.org/docs/Veillametrics_JanzenMann2014.pdf

Metaveillance Applications for Everyday Use Heather Levinsky

Seeing SightUnderstanding the many types of veillances and how they interact

http://wearcam.org/kineveillance.pdf

Metaveillance Applications for Everyday Use

Heather Levinsky

Metaveillance (app)

• Live overlay display visualizing waves created by cameras/microphones

• Allows the user to see and record their own observation, in addition to identifying the source of the surveillance

• Application available for smartphone/VR eyepiece (google glass)

Heather Levinsky

Source for Brand Character Words

Radiohead

Heather Levinsky

Naming Process

Observance + Surveillance = Obsurveillance

Heather Levinsky

Brand Character Diagram

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Twitter Campaign Research 1

Focus• Know your audience• Specialize your brand• Quality content over quantity• Pick your platform

Heather Levinsky

Twitter Campaign Research 2

Watch your analytics• Use bit.ly and twitter analytics to see

which posts are most effective • Watch how competitors use their social

media effectively

Heather Levinsky

Tweet 1 – Twitter Campaign

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Tweet 2 – Twitter Campaign

Heather Levinsky

Bit.ly Analytics