attracting fans and engaging your community

FanBolt Stats• Started in 2002 ( 7 Redesigns)

• Over 99,500 registered members

• Average of 1.1 million hits per month

• 3 million forum posts

• Hosted over 875 contests (over $200,000 of prizes)

In The Beginning…

• Specify & Set Goals

• What Is Your Site About

• Who Is Your Audience

• Who Is Your Competition

• What Does Success Look Like

Love What You Do

• Let Your Personality Come Through

• Network With Other Bloggers

Content

• Make Sure You Have Permission

• Include Imagery

• Include Call To Action When Appropriate

Be Consistent

• When Do You Post?

• How Much Do You Post?

• Create A Schedule.

Build A Community

• Make Sure To Interact With Your Visitors

• Separate Sites, Forums, Etc…

Optimize

• Google Is Your Most Important Visitor

• Write Strong Headlines

• Keywords

• Distribute

Use Social Media

• Facebook

• Twitter

• YouTube

Reward Activity & Loyalty

• Contests

Track Your Traffic

• Google Analytics

It Takes Time…

• Be Patient

• Don’t Be Afraid To Start Small

Make Some Money!

• Ad Agencies

• Google AdSense / Sell Your Own Ads

• ValueClick Media / Burst / Tribal Fusion

• Gorilla Nation / Sale Your Own Ads

Be Open

• Be Open To Other Blogging Opportunities

Interviews •Donald Trump

•Simon Cowell

•Johnny Depp

•Betty White

•Rod Blagojevich

•Kiefer Sutherland

•Joss Whedon

•Leonard Nimoy

•Ryan Reynolds

•Bruce Campbell

Cast Members from films/shows such as: The Office, 30 Rock, Supernatural, The Vampire Diaries, Archer, Burn Notice, Chuck, Glee, Bones, Fringe, Lost, Psych, Drop Dead Diva, True Blood, Community, Hawaii 5-0, The Walking Dead, Nikita, Warehouse 13, Leverage, Covert Affairs, Project Runway, Parenthood, Rescue Me, American Idol, Eureka, Grey’s Anatomy, House, The Event and Twilight

By The Fans. For The Fans.

The Fans

Press

Establish Yourself As An Expert

Branding

2008- Burn Notice2008- Burn Notice

2010- Drop Dead Diva 2010- Warehouse 13 / Eureka

Set Visits2010- Vampire Diaries

Looking Forward

• Speaking Engagements

• Sponsorships • Events

Creating A Loyal Fan Base• Love What You’re Doing

• Set Your Goals

• Incentive

• Get Members Involved

• Create A Family-Like Atmosphere

• Establish Yourself As A Expert

• Brand Yourself

• Don’t Be Afraid To Start Small

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Twitter.com/EmmaLoggins