confab 2015: 3 ways to repurpose video for social media

3 Ways to Repurpose Video for Social Media

Arezu SarvestaniSocial Media Manager, UCSF@ZusNews

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University of California, San Francisco

Patient CareResearchEducation

Arezu Sarvestani | @ZusNews

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Video is king – long live the king.

78% watch video

weekly 1

55% watch video daily 1

74% internet use

dedicated to video by 2017 1

1. 25 Video Marketing Statistics for 2015, Hubspot Blogs, by by Lindsay Kolowich

Arezu Sarvestani | @ZusNews

5 Arezu Sarvestani | @ZusNews

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“We made a video. That’s good for Facebook, right?”

Arezu Sarvestani | @ZusNews

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Social media is consumed differently.

• Scrolling• Auto-play• No audio• Mobile users

Arezu Sarvestani | @ZusNews

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Social content is about

an instant impression.

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Tactic 1: Go gif-crazy

@UCSFArezu Sarvestani | @ZusNews

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Free gif making tool

Arezu Sarvestani | @ZusNews

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Paid gif-making toolCamtasia 2

Arezu Sarvestani | @ZusNews

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Gif pro-tips

Vine Twitter Are Facebook gifs coming? Keep ‘em short!

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Why not share the whole video?

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Institutional videos tend to open with…

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Tactic 2: Intro Scenes

open for web open for social

facebook.com/UCSFArezu Sarvestani | @ZusNews

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Need tools, need time

Arezu Sarvestani | @ZusNews

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Tactic 3 – Screen-grabsHow to:

• Mac: ⌘ + Shift + 3 = full screen ⌘ + Shift + 4 = select area

• PC: Alt + Prnt Scrn = full screen

Skillful screen capture > no visuals.

Arezu Sarvestani | @ZusNews

18 Arezu Sarvestani | @ZusNews

@UCSF

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The live-stream advantage

Arezu Sarvestani | @ZusNews

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@zusnews

Arezu Sarvestani | @ZusNews

Arezu Sarvestani