ebook/digital book market at desa's publishing perspectives

The ebook/digital book market, contextualizing the local scene with international juxtaposition and the

role of new media as a new way to 'get published‘

Karl Galea

DESA – Publishing Perspectives Symposium

September 2010

3 Questions:

What’s the ebook

(market)?What’s in it for us?

What’s the new way?

Disclaimer!

670,000

What’s the market?

180/100 -33pp

80 dayseBooks on the Kindle

Platform

eBooks vs. Hard Cover

Books sold

Share of Physical

Books read when an

eReader is bought

To get to 3M Ipads.

It took 2yrs to get to

3M Kindles

$88M Q2 eBook Sales in the

US 137% Growth of eBook sales

QoQ Q2 2010

What’s an ebook?

Ebook =‘electronic version of a book’

‘electronic format of a book’‘electronic access of a book’‘electronic read of a book’

What’s an ebook?

The digital alternative to the encyclopaedia

What’s an ebook?

The digital alternative to the atlas

What’s an ebook?

The digital alternative to the photo book

What’s an ebook?

The digital alternative to the text-book

What’s an ebook?

The digital alternative to academic publications

What’s an ebook?

The digital alternative to the book

eReaderDistributor / PlatformSeller

What’s in the market?

Publisher

670,000

What’s the market?

180/100 -33pp

80 dayseBooks on the Kindle

Platform

eBooks vs. Hard Cover

Books sold

Share of Physical

Books read when an

eReader is bought

To get to 3M Ipads.

It took 2yrs to get to

3M Kindles

$88M Q2 eBook Sales in the

US 137% Growth of eBook sales

QoQ Q2 2010

What’s in it for us

ReadSellDistributePrintSales &

MarketingEdit/DesignProposeCreate ReadDistributeSellProduce

Sales & Marketing

Edit/DesignProposeCreate

EBOOK VALUE CHAIN

Low Barrier to Entry

Lower costs

Centralized Sales

Custom Distribution & Reading

Read

What’s the new way?“The real change happening at the edges”

DistributeSellProduceSales &

MarketingEdit/DesignProposeCreate

What’s the new way?#1: Transliteracy

What’s the new way?#2: Collective a.k.a Social

What’s the new way?#3: Crowd Sourced online

Read

What’s the new way?“Joining the conversation”

DistributeSellProduceSales &

MarketingEdit/DesignProposeCreate ……

Key Take Aways

What’s the ebook

(market)?What’s in it for us?

What’s the new way?It is not just

an electronic format

Changes happening at

various stages in the

middle

The conversation happening at the edges

Thank You

karlgalea@gmail.com