a guide to ebook publishing using lynda.com online video training
Post on 18-Oct-2014
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This is an overview of the eBook publishing courses available on Lynda.com. Online video training is ideal for learning how to use tools like Adobe InDesign, Word and Apple iBooks Author to create eBooks or eBook conversion ready files. Lynda also has tutorials on distribution (Amazon, B&N, Apple, Kobo, Smashwords, Bookbaby), marketing and maximizing Amazon services. Other courses on website building, blogging and social media marketing help authors build the their author platforms.TRANSCRIPT
A Guide to eBook Publishing Using Lynda.com
Online Video Training
Lynda.com vs. Other Video Training: 5 Benefits1. Courses are divided into segments:
rapidly get the exact training you need2. Fast paced, professionally produced videos
from industry expert instructors3. Unlimited access to all 1,968 courses and
102,000 video tutorials, not just publishing4. Free 7-day pass, then $25/month or
$250/yr5. Apps for mobile devices; 24/7 access
Ideal For:
Small / mid-size publishers Individual authorsBusinessesUniversitiesNon-profitsAssociationsGovernment agencies
Your organization may already have a site license
Training for Each Phase of eBook Publishing
Create eBook Files
Market Your eBooks
Build Your Platform
EPUB Kindle iBooks Author MS Word InDesign Photoshop Illustrator
Amazon Kindle B&N Nook Apple iBooks Kobo Books Bookbaby Smashwords Publishing Basics
Creating Websites Blogging Facebook Twitter LinkedIn Pinterest Google +
InDesign Courses
1. InDesign CS4 to EPUB, Kindle & iPad
2. InDesign CS5 to EPUB, Kindle & iPad
3. InDesign CS5.5 to EPUB, Kindle & iPad
4. InDesign CS6 to EPUB, Kindle & iPad
5. Creating a Fixed-Layout EPUB
1create
Apple iBooks Author
1. iBooks Author Essential Training
2. Up and Running with iBooks Author
3. iBooks Author for Teachers: Fundamentals
4. iBooks Author for Teachers: Creating a Math Lesson
5. iBooks Author for Teachers: Creating a Lab Manual
1create
MS Word Courses
Using Word style sheets is the first step in creating eBook conversion-ready files:1. Word 2003 Essentials Training2. Word 2007: Styles in Depth3. Word 2010: Styles in Depth
25 Word courses in all
1create
Design a Book Cover
Learn about book cover design, even how to design a cover using InDesign:Research and cover design basicsTypes of covers
“Big Book” Typographic Abstract Illustrated
Print book too: back cover, spine, flaps
1create
eBook Publishing Basics
ISBN Number EssentialsApplying for CopyrightMeasurement, tracking DRM: Digital Rights ManagementPricing your eBookRoyaltiesPreparing Metadata for SEO
2marketing
Distributing and Selling
Direct via the Top 4 Stores: Amazon, Apple, B&N, Kobo
Using aggregators, pros & cons: Bookbaby Smashwords
Selling from you website
2marketing
Amazon Services
KDP SelectAuthor CentralCreateSpaceAssociatesGoodreadsShelfari
2marketing
eBook Marketing Basics
Getting reviewsWriting, distributing a press releaseMarketing handoutsAuthor rankings and book monitoringNetworking
2marketing
Website Design
Detailed courses on using the most popular website building tools: Drupal Joomla Tumblr WordPress
3build
Social Media Marketing
Courses available for these topics:BloggingFacebookGoogle +LinkedInPinterestTwitter
3build
How to Locate Lynda’s 27 eBook Publishing and Marketing Courses:Look under Subject Digital Publishing Social Media
Marketing Online Marketing Web Design
Look Under Software InDesign Word Office for Mac Adobe Open Source WordPress
Learn More or Get Started
Explore all course offerings at www.lynda.comGet a free 7-day pass (click link below)
About SellboxEstablished in 2002, Sellbox develops content publishing strategies for organizations and provides eBook publishing support services. Founder David Wogahn is the author of Distributing and Marketing eBooks, a Lynda.com video training course and Successful eBook Publishing, available in print and eBook from Amazon.com. For more information please visit www.sellbox.com/books-media.