how to market yourself with social content

How to market yourself with social content

September 3, 2014

@DonnaPapacosta

Our goals tonight

Gain better understanding of how to market yourself with social content

– without spending all day on Twitter!

Social media is not a silver bullet!

Only you know your own strategy

•  Who are you trying to reach?

•  What are you trying to accomplish?

•  How will you know if it’s working?

Social media + content marketing

Content marketing helps you answer the question: WHAT am I going to SAY on my social media accounts?

Content marketing defined

•  Creating and publishing relevant, valuable content that attracts and engages a clearly defined audience.

•  Must have an objective.

•  Not sales-y material.

Content marketing is NOT about YOU.

Why content + social?

•  Get known as an expert in your niche

•  Use social networks to expand your reach

•  Build relationships with influencers

•  Expand your connections, online and off

•  Grow your list of potential clients and colleagues

Finding great content

So many sources! •  Feedly

•  Google Alerts

•  Twitter

•  Facebook

•  Google+

•  LinkedIn

•  Various online publications

Feedly

Twitter

Save links on Delicious or Diigo etc.

Sharing great content

So many places! •  Twitter

•  Facebook

•  Google+

•  LinkedIn

•  Pinterest

•  Paper.li

•  Buffer

•  SlideShare

•  YouTube

Twitter

Buffer: a smart way to retweet

Curating Twitter content: Paper.li

Slideshare.net

Thinking like a publisher

Blog as hub

Blog  Twi)er  

Google+  

LinkedIn  

Facebook  

Pinterest  

Blogging

•  Linchpin of your social media efforts

•  Easy way to share content, including multimedia

•  Increases SEO

•  Positions you as a leader in your niche

Get known, get remembered, get blogging

•  Blog consistently, with your goals in mind

•  Write for humans, but think of SEO

•  Use photos, graphics, multimedia

•  Make it easy to share and subscribe

Tips for better blogging

•  Keep it short; use lists and subheads

•  Play off current events

•  Use someone else’s post as a jumping-off point

•  Comment on others’ blogs

•  Always be relevant!

Make it easy for people to find and share YOUR content •  Use categories and tags in your blog

•  Include hashtags in content

•  Offer email and RSS subscriptions to your blog

•  Always add “sharing” buttons to your content

Always be interesting!

Give people a reason to follow!

Suggested workflow •  Scan feeds and searches in the morning (use

TweetDeck to organize Twitter)

•  Schedule tweets and other content (Be careful about over-automating); publish on Paper.li

•  Engage with others, possibly during quick breaks

•  Evaluate what you’re doing on a regular basis

Hands-on Social Media Workshop

•  Centre for Social Innovation, Toronto

•  Friday, October 24, 9:30 a.m. to 4:30 p.m.

•  15% discount for attendees tonight and IABC/Toronto members

•  http://toronto-social-media.eventbrite.ca; use promo code iab2014

Next steps

What are your key takeaways tonight?

What will you do differently?

Please keep in touch

Donna Papacosta donna@trafcom.com 647-919-4761

trafcom.com @donnapapacosta