how to use social media for your small business

HOW T

O USE S

OCIAL

MEDIA

F OR

YO

UR

SM

AL L B

US I N

E S S

EVERY MINUTE OF THE DAY

Source: DOMO data

Facebook users share 648,748 pieces of content

Twitter users send 100,000 tweets

YouTube users upload 48 hours of video content

Instagram users share 3,600 photos

EVERY MINUTE OF THE DAY

Source: DOMO data

Apple receives 47,000 app downloads

27,778 new blog posts are published on Tumblr

Google receives 2 million search queries

Consumers spend $272,000 on web shopping

IT’S NOT ABOUT YOU

Doesn’t matter if you don’t Tweet.

Doesn’t matter if you don’t “like” Facebook.

Using social media for your business is about the

customers you want to reach.

Can Social Media REALLY

Help My Business?

SOCIAL MEDIA HELPS SMALL BUSINESSES

Graph from Hubspot.com

SOCIAL MEDIA & BLOGS = MORE SALES

SOURCE: STATE OF INBOUND MARKETING, HUBSPOT, MARCH 2012

LOCAL SMALL BUSINESSES USE SOCIAL MEDIA FOR PROMOTION

Source: Merchant Circle 2011 andHubspot.com

How Do I Use Social Media & Bloggingfor My Business?

3 STEPS TO SOCIAL MEDIA MARKETING

1. Observe & Listen.

2. Tell a Good Story.

3. Concentrate to Dominate.

STEP 1: OBSERVE & LISTEN

Get on social networks to find where people are talking about similar product or service.

Ask customers about social media habits.

Which online communities do you get responses from?

STEP 2: TELL A GOOD STORY

What makes your business unique?Why should customers buy from you?

Keep it simple.

Because you have four seconds*.

*=Source: Information Week

STEP 2: CONTINUED

All good marketing answers these three questions:

-WHO ARE YOU?-WHAT DO PEOPLE THINK OF YOU?-WHAT DO YOU WANT PEOPLE TO THINK OF YOU?

Source: Information Week

STEP 3: CONCENTRATE TO DOMINATE

Start with one social network.

Establish a presence for your business on that network.

Expand your efforts to next online community that is important for your audience.

STEP 3: CONTINUED

Don’t rush to join every social media community that is popular.

Slow and steady approach is best.

Social media marketing takes time—so make sure you’re using your time wisely.

RESOURCES

Social Mouths Duct Tape Marketing

Social Media Examiner Digital Evolution Blog

Marketing Profs Etsy Blog

Spiral16 Blog V3 Marketing Blog

American Express OPEN Forum Hubspot

State of Inbound Marketing Report from Hubspot - March 2012

MICHELLE LAMAR

Account Manager

Spiral16 - Social Media and Online Research & Analysis

http://www.spiral16.com michelle.lamar@spiral16.com

913-944-4282

www.spiral16.com