lean startup in design consulting: presented at lean ux nyc

Lean  Startup  in  Design  Consulting:Lessons  Learned.

Johanna  Kollmann ~ @johannakollshiny  new  version  for LEAN  UX  NYC  2013

Photo  by  NASA’s  Marshall  Space  Flight  Center:  h:p://www.flickr.com/photos/nasamarshall/7045389347/in/set-­‐72157625188331491

Photo  by  Jason  Rodman:  h:p://www.flickr.com/photos/jrodmanjr/2775877760/

“A  startup  is  a  human  institution  designed  to  create  a  new  product  or  service  under  conditions  of  extreme  uncertainty.”

~  @ericries

Setup Make Finish

Setup

Problem/Solution  Fit

Product/Market  Fit

Scale

Adapted  from  Ash  Maurya,  ‘Running  Lean:  Iterate  from  Plan  A  to  a  Plan  That  Works’

Photo by Rik Van Colen http://www.flickr.com/photos/43293576@N00/6029488/

Founder?

Photo  by  Anders  Zakrisson  h:p://www.flickr.com/photos/anders-­‐zakrisson/4982281184/

Make

BUILD

MEASURE

LEARN

Photo by Thomas Hawk http://www.flickr.com/photos/thomashawk/155918164/

Photo by @polaroidgrrl

Photo  by  Ryan  O’Hara  h:p://www.flickr.com/photos/eaghra/4817433684/

Finish

Photo  by  Rudi  Riet:h:p://www.flickr.com/photos/rudiriet/109718350/

Support?  Coaching.

Photo  by:  h:p://www.flickr.com/photos/herr_e_aus_b/8290177683/

Conclusion

Thinking  about  things  as  business  changes  everything.

My  role  as  a  consultant  is  tohelp  the  client  learn.

Certainty  is  a  closing  of  the  mind.  ~  Milton  Glaser

IImage credit: miltonglaser.com

@johannakoll