news of the week 21.2.13 abp ananda

Quick Snapshot

Wk 7 -2013

MCCS

ABP ANANDAPeriod – Wk 7’2013

TG – MF 15+ SEC:ABC CSMarket – West Bengal

Vs. last week Bengali News genre grew by almost 12%

Bangla

GEC

Bangla

...

Bangla

Mov.

Bangla

M...0

10

20

30

40

50

40

12

3 1

% Genre Sh.

Source : TAM Period : Wk 7 2013

Vs. last week Bangla GEC showing increase of 5%

Bengali news genre showing a growth of almost 25% Vs. last

year

0.0

1.0

2.0

3.0

4.0

5.0

6.0

7.0

8.0

9.0

10.0

7.1

8.9

% Genre Share

Wk 52-7'12 Wk 52-7'13

Source : TAM Period : Wk 53 -7 Year : 2012 & 2013

Vs. last year the time spent on the genre has increased

ABP Ananda: Undisputed leader in the market

ABP Ananda 24 GHANTA Kolkata TV News Time Bangla RPLUS

31%

25%

21%

12% 12%

% Mkt. Share

% Mkt. Share

Source : TAM Period : Wk 53 2012 – Wk 7 2013

ABP Ananda leading in reach

ABP Ananda

24 GHANTA

Kolkata TV

News Time

Bangla

RPLUS0

5

10

6 5 54

2

CS 4+

Reach

in M

n.

ABP Ananda

24 GHANTA

Kolkata TV

News Time

Bangla

RPLUS0.0

5.0

10.0

4.8 4.5 4.43.8

2.0

CS 15+

Reach

in M

n.

Source : TAM Period : Wk 4-7 2013

ABP Ananda leading in all TAM reported markets

% Market ShareChnl Kol WB .1 to 1 Mn WB rest 1mn + WB East All India24 GHANTA 20 37.6 39 24 25 25ABP Ananda 26 38 36 29 29 29Kolkata TV 25 11 9 21 21 21News Time Bangla 15 13 14 14 14 14RPLUS 14 1 2 11 11 11

Source : TAM Period : Wk 53 2012 – Wk 7 2013

Kolkata TV showing jump in terms of shares as Tuesday showing key day for the channel, as content cannot be

specified for the channel.

Kolkata TV scored on News Bulletin and almost on all of the major genres this week.

News Time Bangla with Sports Magazines .

ABP Ananda scoring high on

interviews/Portraits/ Discussions

Source : TAM Period : Wk 7’2013 Analysis : Sub Genre GRPs

Share % within each sub-genre

 Genre

24 GHANT

A

ABP Anand

aKolkata TV

News Time

Bangla RPLUSGrand Total

News Bulletin 16% 20% (28%) 22% 15% 248Cartoons/Animation 0% 1% (56%) 43% 0% 59News Headlines 4% 0% (96%) 0% 0% 48Interviews/Portraits/Discussions 34% (41%) 12% 8% 5% 22Sports Magazines 8% 16% 29% (33%) 15% 20

Talk Shows/Chat Shows 0%(100%

) 0% 0% 0% 16Reviews/Reports 12% 22% (42%) 0% 24% 15Film Based Magazines 0% 6% (76%) 18% 0% 10

Thank You