nordstrom nmdl final presentation -courtney west

Nordstrom

New Media Marketing Proposal

By Courtney A. West

Nordstrom

• Upscale department store founded in 1901 in Seattle Washington– First as a shoe store

• Provide outstanding service everyday • Business philosophy based on

exceptional service, selection, quality and value

• Store is categorized in departments by lifestyles

Challenges Goals

• No traditional Advertising—just print

• Getting to know new forms of media

• Take advantage of all aspects of new social media

• Work through sites to create consumer awareness

Key Components

Social Media

• Create page for each lifestyle department

• Have specific pages for each state/region or stores– specific promotions

• Allows for awareness specific to each store

• Blogs– reaching out to consumers

Creating an name online

• Create consumer loyalty

• Reach • Keep store in the

minds of consumers• Create awareness

Metrics of Success

Purposed Timeline

Purposed Budget

Print Advertising Site Upkeep and monitoring Cost of time for employees

Nordstrom

• Using new media help create broader and more direct reach of consumers

• Build a greater online presence• Create awareness of how they relate

to communities• Satisfy customers in an

unconventional way