publicity publicly communicating your accomplishments

PublicityPublicly communicating your

accomplishments

In our town, many people don’t understand what Rotary is all about

What the heckIs Rotary?

You may have the same problem

A Club Publicity Strategy

• Create a small committee• Focus on the results of your clubs efforts• Communicate with the public directly• Build relationships with local media• Follow up, Follow up, Follow up • GetRotary.org Movement

Create a Small Committee

• Publicity Chair (Press Releases)–Website/Bulletin/GetRotary Editor– Social Media Editor (In Meeting)– Social Media Editor (Programs)– Social Media Editor (Special Events)–Photographer

Focus on Results

• New Generations: Scholarships, RYLA, Interact• Vocational Service: Business/Employee of the Year• Club Service: Rotarian of the Year• International Service: Building Bathrooms in a South

African school• Community Service: New drinking fountain at a park

Communicate with Public & Media

• Public (Facebook & Twitter) Weekly: Programs, Club newsletter, Meeting

highlights Monthly: Special events, Scholarships, Special

Speakers/Programs, Gifts

• Media (Phone, Email, Facebook & Twitter) Monthly: Scholarships, Special Speakers/Programs, All

Gifts with Photos Quarterly: Large gifts, Community & International

Projects

Build Relationships w/ Local Media

• Ask your membership who can introduce you to news directors THEN call them and take them to lunch

• Provide Press Releases via email & twitter• Comment and converse with local news media on

facebook and twitter• Have members who have strong relationship with

media submit your news releases

Follow up, Follow up, Follow up

• Send your release to news media• Call the person to make sure they received it• Ask them if they can run your story/release• Follow up with a thank you for running

• The squeaky wheel gets the grease!

The GetRotary.org Movement

• District and worldwide move to educate the public about Rotary.

• Primary Focus: Stories about how Rotary benefits the your community

• Secondary Focus: Club accomplishments

The GetRotary.org Campaigns

• Website: Events, Article Submission• Facebook: Events, Comments and News• Email: Newsletters, Club Accomplishments• Radio: 1400 Radio Spots in Jan-Feb• Traffic: $120,000 Google Grant driving thousands

of visitors per month.

Using GetRotary.org - Training

• Webinar: First Saturday of every month• Invitations are emails to club board members• Required to obtain a username & password• Covers: Publishing articles, galleries & events

Publicity Resources

• http://goo.gl/ZqD3u– After Event Thank You Letter.docx– Information Press Release.docx– Publicizing The Event.docx– SAMPLE CALENDAR ANNOUNCEMENT.docx– Ten Media Tips.docx– Working with the media.docx

Thank you!