startup weekend - your 5 minute pitch

Your 5 Minute Startup

Weekend PitchDave Moskovitz, Startup New Zealanddave@startup.org.nz @davemoskJuly 2016

Judging Criteria

•Did your team get out and talk to customers?•Are you actually solving a problem?•Have you identified a specific target market?

Validation Execution & Design

BusinessModel

Judging Criteria

•Do you have an MVP or prototype?•How functional is your technical demo?•Design Matters! Is your product easy to use?

Validation Execution & Design

BusinessModel

Judging Criteria

•Are you solving a problem? (value proposition) •Is your idea unique?•How do you plan on making this a successful business?

Validation Execution & Design

BusinessModel

Logo Slide

Strapline tooIntroduce yourself

• What problem are you solving?- Possibly start with a story – make it real

• Who has this problem?

• How big is it?- How many people have it?- How much pain does it cause?- Can you measure the size of the problem in $?

Problem

• What does your solution do?• How does it work?• Screenshots (live demo not

recommended!)• What did you actually build? • Why is this cool / unique / valuable?• How does it alleviate the market

pain?• Restate your tagline

Solution

• How many people did you talk to? (Charts are great)

• What did you learn?• How did you integrate that into the

product?• Did you get anyone to [commit to] buy?

Validation

• How will you reach your customers?• How will you overcome obscurity?• What experiments have you run over

the weekend?• Channels

Path to market

• Talk briefly about your competition, why you’re awesome and they suck.

• Construct your axes with variables to show this

Competition

Awesomeness

Effectiveness ♥You

• How does it make money?• Revenue streams, main and alternative• Dependencies• CAC, LTV, ARPU, etc …• Unit economics

Business model

• What does this business look like over time?

• Revenue, Cost, EBIT• Include staff!

[Financials]

• What’s next after Startup Weekend?• Why is now the right time for this?• What’s the end game?

The Future

• Pictures of team, with cool titles and one-line bios for people

Team

• Restate the one major takeaway• Your logo• Tagline for a third time

Killer final slide

• One person only, max two• Choose the best presenter (maybe not

founder)• Speak clearly and Engage• Make it interesting• Back up what you say with valid data• Leave them wanting more• Test everything (esp video) first

Style