that gets advertiser results - rab.com copywriting webinar... · 2018-12-22 · creative...

Creative Copywriting Webinar Jeffrey Hedquist - RAB

Radio Advertising Bureau www.rab.com

7/16/2013 1

Creative Copywriting

Brandeis C. Hall VP, Professional Development Radio Advertising Bureau

That Gets Advertiser Results

Jeffrey Hedquist President & Creative Director Hedquist Productions, Inc.

• What you can do to set the course for

commercials that succeed

• Identify common “commercial killers”

• Ways to keep commercials from sounding

like commercials

• Cool ways to grab people’s attention with the

unexpected

• RAB Resources to help you

What We’ll Cover

7/16/2013 2

• Jeffrey Hedquist

• www.Hedquist.com

• Jeffrey@Hedquist.com

About Your Presenter…

Hedquist Productions, Inc.

1. What’s the first step that determines whether

your creative approach fails or succeeds?

2. What’s wrong with a commercial that sounds like

a commercial?

3. What are 4 mistakes that kill the effectiveness of

commercials?

4. What are 3 proven ways to break the “sounds

like a commercial” pattern?

5. What are more than a dozen ways to create

unexpected story messages?

7/16/2013 3

7/16/2013 4

7/16/2013 5

7/16/2013 6

7/16/2013 7

7/16/2013 8

1. Starting with the client’s name

4 Mistakes That Kill The Effectiveness of Commercials

7/16/2013 9

2. Language – clichés

3. Entertainment value that is tacked on

7/16/2013 10

4. Making predictable spots

7/16/2013 11

1. Start stories in the middle

3 Ways to Break the “Sounds Like A Commercial” Pattern

2. Use unexpected spokespersons or characters

7/16/2013 12

3. Use a variety of story forms

7/16/2013 13

7/16/2013 14

7/16/2013 15

7/16/2013 16

7/16/2013 17

7/16/2013 18

7/16/2013 19

7/16/2013 20

7/16/2013 21

7/16/2013 22

How To Sell More On the Radio

Using Stories

7/16/2013 23

How To Sell More On the Radio

Using Stories

$149 value

Order today: $37

7/16/2013 24

Bonus: (First 5 orders)

Free commercial analysis

($125 value)

jeffrey@hedquist.com

Saved for RAB Resources

RAB Resources To Help You Be More Creative

7/16/2013 25

7/16/2013 26

7/16/2013 27

7/16/2013 28

7/16/2013 29

7/16/2013 30

Brandeis C. Hall bhall@rab.com

RAB Member Response member_response@rab.com

800-232-3131

Jeffrey Hedquist Jeffrey@Hedquist.com

641-472-6708

that gets advertiser results - rab.com copywriting webinar... · 2018-12-22 · creative...

Documents

ontbijtsessie copywriting

the clincher copywriting formula -...

good copywriting

workshop copywriting

copywriting dossier

copywriting tips: copywriting you can do

advertisement copywriting

basic copywriting

copywriting essentials

effective copywriting

how to do copywriting? - lazada how to do copywriting -...

advanced copywriting

copywriting 101

copywriting persuasivo

copywriting sprzedażowy

b2b copywriting services packet - hospitality...

copywriting samples

copywriting for conversion webinar with joanna wiebe

creativity and copywriting - copywriting basics

copywriting: cel