volunteermatch solutions bpn webinar: five practices for engaging employees w/ bbmg

1Confidential and Proprietary

Green the Team:Five Practices to Engage Employees in Sustainability

February 29, 2012

Raphael BemporadChief Strategic Officer, BBMG

How To Ask Questions

2Confidential and Proprietary

Type questions into the box on the right side of the your screen

Submit via Twitter to @VM_Solutions using “#VMbpn”

We will pose questions at the end of the presentation

A copy of the sides will be circulated after the event.

February 29, 2012

4

Introduction

The Moment of Opportunity

Lessons from Walmart’s MSP

Five Practices for Engaging Employees

Discussion

HI, I’M RAPHAEL

5 Introduction

MEET BBMG

6 Introduction

• Brand Innovation for the New Consumer

• Founded in 2003 with studios in NYC and San Francisco

• 100% dedicated to the intersection of branding, sustainability and social purpose

• First branding !irm to embed conscious consumers into the way we work

• We are a certi!ied green business and a founding B Corporation

• 40+ design awards

OUR CLIENTS

7 Introduction

The Moment.

Introduction

The Moment of Opportunity

Lessons from Walmart’s MSP

Five Practices for Engaging Employees

Discussion

9 The Moment

TRUST

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TRUST

“There is an increased perception that businessis bad and exploits rather than contributes to society’s development. Society’s lack of trust demonstrates that business needs to embed the principles of responsibility into core business strategy and not simply do business plus CSR.”

– Jock Mendoza-Wilson, World Economic Forum Blog

The Moment

11 Introduction

SUSTAINABLE CONSUMPTION

The Moment

12 Introduction

SUSTAINABLE CONSUMPTION

“There is an imperative for companies to act to reduce the environmental consequences of consumption.”

– Sarita Nayyar, World Economic Forum, USA

The Moment

13

MILLENNIALS

The Moment

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MILLENNIALS

88% would choose employers whose social responsibility values re!lected their own.

The Moment

Millennials at Work, PWC, BusinessWeek.com

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MILLENNIALS

88% would choose employers whose social responsibility values re!lected their own.

55% believe it is very or extremely important to work for a company that is socially and environmentally responsible.

The Moment

Millennials at Work, PWC, BusinessWeek.com

BBMG Conscious Consumer Report

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MILLENNIALS

88% would choose employers whose social responsibility values re!lected their own.

55% believe it is very or extremely important to work for a company that is socially and environmentally responsible.

86% would consider leaving an employer whose social responsibility values no longer re!lected their own.

Millennials at Work, PWC, BusinessWeek.com

BBMG Conscious Consumer Report

Millennials at Work, PWC, BusinessWeek.com

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The best-performing companies know that an employee engagement strategy linked to corporate goals will help them win in the marketplace. Engaged employees are more productive, more pro!itable, more customer-focused, safer, and more likely to withstand temptations to leave.

THE BUSINESS CASE

The Moment

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Engaged organizations have 3.9 times the earnings per share (EPS) growth rate compared to organizations with lower engagement in their same industry.

THE BUSINESS CASE

The Moment

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TOWARD ENGAGEMENT 2.0

National Environmental Education Foundation, GreenBiz 2012 Report

ENGAGEMENT 1.0 ENGAGEMENT 2.0

Goals Unclear and Self-Selected Connected to Sustainability Strategy

Focus Green Practices (office recycling, events)

Innovation (e.g, operations, products, services)

Motivation Personal Passion Organizational Incentives, Career Path

Organization Self-Organized or Top-Down

Institutional + Grassroots Initiatives

Measurement Little or no measurement Track Accomplishments + Business Value

The Moment

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So, how might we leverage employee engagement to save costs, increase performance and drive innovation?The Moment

21

Lessons from MSP.

Introduction

The Moment of Opportunity

Lessons from Walmart’s MSP

Five Practices for Engaging Employees

Discussion

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STEP 1: UNDERSTAND WHERE YOU ARE TODAY

Learning from MSP

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STEP 2: MAP THE JOURNEY

Learning from MSP

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STEP 3: CRAFT THE STRATEGY

Learning from MSP

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STEP 4: THEME YOUR ACTIONS

Learning from MSP

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STEP 5: TELL YOUR STORIES

Learning from MSP

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STEP 6: TRACK YOUR PROGRESS

Learning from MSP

28 Learning from MSP

STEP 7: CELEBRATE SUCCESS

29

5

30

TAKEAWAY

Make ItStrategic

31 Takeaway 1: Make It Strategic

MAKE IT STRATEGIC

• Share a Vision: Co-create a vision statement to define your program’s vision and goals along with the resources available to get there.

• Align the Team: Unite sustainability and HR teams to embed your strategy in recruitment, training, leadership development, compensation, events and rewards.

• Define Success: Identify key performance metrics at the onset. Create a baseline to track progress (e.g., job satisfaction, employees engaged, volunteer hours, water and energy saved, GSG reduced, etc.).

32 Takeaway 1: Make it Strategic

Transportation Zero Waste Sustainable Packaging

MAKE IT STRATEGICSTONYFIELD: MISSION ACTION PROGRAM

33 Takeaway 1: Make it Strategic

MAKE IT STRATEGICINTERFACE: SOCIO!METRICS FOR A CULTURE OF RE!INVENTION

34

TAKEAWAY

Make ItPersonal

35

MAKE IT PERSONAL

• Make it Relevant: Translate environmental issues into relatable, real life experiences (e.g., the water we drink, the air we breathe, the source of our food, etc.).

• Make it Actionable: Ask employees to start small by choosing one goal, activity or action to get started.

• Show, Don’t Tell: Help employees to understand and track their own energy use, recycling habits and carbon footprints.

Takeaway 2: Make It Personal

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MAKE IT PERSONALUNDERSTANDING OUR ACTIONS AND IMPACT

Takeaway 2: Make It Personal

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MAKE IT PERSONALHYATT: EMPOWERING INDIVIDUAL ACTIONS

Takeaway 2: Make It Personal

38

TAKEAWAY

Make ItFlexible

39 Takeaway 3: Make It Flexible

MAKE IT FLEXIBLE

• Offer Freedom Within a Framework: Allow different parts of your organization to customize engagement according to their unique needs.

• Invite Co-Creativity: Companies that allow employees to share ideas are more than 6X as likely to have very effective programs.

• Respect Your Culture: Match your engagement programs with your overall corporate culture so there’s authentic alignment across the organization.

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Source: Organizational Culture and the Success of Corporate Sustainability InitiativesAbbett, L., Coldham, A., Whisnant, R.

MAKE IT FLEXIBLEWHAT’S YOUR STYLE?

Takeaway 3: Make It Flexible

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MAKE IT FLEXIBLECOKE: FREEDOM WITHIN A FRAMEWORK

Takeaway 3: Make It Flexible

42

TAKEAWAY

Make ItRewarding

43 Takeaway 4: Make It Rewarding

MAKE IT REWARDING

• Stay Positive: Keep activities fun and rewarding and remind people why you’re doing this and how your making progress.

• Share Your Stories: Create in-person and digital opportunities for employees to share their activities and experiences (e.g., morning huddles, weekly staff, milestone meetings and awards ceremonies).

• Inspire Friendly Competition: Create contests around concrete actions like recycling or energy use and offer branded awards for your most committed team members.

44 Takeaway 1: Make it Strategic

MAKE IT REWARDINGINTEL: MEASURING AND RECOGNIZING PERFORMANCE

45 Takeaway 4: Make it Rewarding

MAKE IT REWARDINGL’OREAL: FRIENDLY COMPETITION INCENTIVIZES ACTION

46

TAKEAWAY

Make ItLast

47 Takeaway 5: Make It Last

MAKE IT LAST

• Campaign It: Treat employee engagement as an ongoing campaign with a big idea, launch plan and tent pole activities to maintain momentum.

• Embed It Every Day: Inspire engagement with perks (paid volunteer days, incentives for hybrid vehicles), education (lunch and learns) and buzz (cascading communications, e-blasts, Post-Its, swag).

• Keep it Going: Close the feedback loop by mapping progress, celebrating success and defining future goals and aspirations.

48 Takeaway 5: Make It Last

MAKE IT LASTCLIF BAR: EMBEDDING ENGAGEMENT EVERY DAY

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RECAPPING THE FIVE TAKEAWAYS

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1. Make It Strategic2. Make It Personal3. Make It Flexible4. Make It Rewarding5. Make It Last

Resourceshttp://bbmg.com/how/green-the-team/• Starter Guide• Map Your Journey• MSP Toolkit

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ConnectRaphael Bemporadrbemporad@bbmg.com Twitter: @rbemporad

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