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How Companies Can Pay Tribute and Create Impact on 9/11

August 23, 2011

Confidential and Proprietary

Guest Speaker:David Paine

President & Founder MyGoodDeed

911day.org

Moderator:Casey Brennan

Marketing ManagerVolunteerMatch

2Confidential and Proprietary

To Ask Questions

Type questions into the box on the right side of the your screen

Submit via Twitter to @VM_Solutions using “#BPN911”

We will pose questions at the end of the presentation

10th Anniversary of 9/11 National Day of Service and Remembrance

Program Overview and Opportunities For Employers

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Origins of 9/11 DayOur hopeful mission is to provide a positive and forward-looking way for Americans and others to forever honor

and remember the 9/11 victims, survivors, and the many that rose in service in response to the 9/11 tragedy.

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Goals

Create a constructive legacy that forever honors the victims of 9/11 and those who rose in service in response to the attacksEngage millions of people in charitable service on the 10th Anniversary of 9/11; document at least one million service commitmentsBuild 9/11 into a significant annual catalyst for ongoing citizen engagement in remembrance of the 9/11 victims and heroes

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Key Program Partners

MyGoodDeed, co-chairHandsOn Network, co-chair

BCLC/U.S. Chamber of Commerce9/11 Memorial

The Mission ContinuesAARP

CNCS/White HouseVolunteerMatch

United Way and many others

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Strong Interest!

Nearly 70% of all Americans said they are interested in paying tribute on the 10-year Anniversary of 9/1160 percent of participants in prior years described themselves as “new” or “relatively new” to volunteering – a tremendous opportunity

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Nationwide Projects

Large scale service projects in 24 major citiesNew York, Boston, Washington DC, and San Francisco, Los Angeles, Houston, St. Louis, others

Powerful and growing partnerships: - Clear Channel, NFL, NASCAR, Viacom, GGP (largest

mall operator), AOL, Facebook, Google, Nat’l Assn of Broadcasters and many others

Lesson plans for more than 1,000,000 teachers1,000 businesses already signed up

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Company Activities

AXA Foundation will be showing the documentary Project Rebirth, which chronicles the lives of nine people coping with the effects of 9/11 over the past decadeRitz-Carlton Hotel in Pentagon City, Virginia, will host a breakfast for Arlington First Responders, including those who responded to the Pentagon attackBoston Scientific employees will create science kits to be donated to schools in needMicrosoft employees will engage in as many as 200 different service projects in the Greater Seattle area in partnership with the United Way

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Company Activities

Bank of America volunteers from Charlotte will be building a neighborhood park in one of Charlotte’s fragile low-income neighborhoodsXcel Energy volunteers will be helping with a Family Day Event and picnic at the Boys and Girls Club in Denver, cooking and serving food, and leading family activitiesGlaxoSmithKline employees will be creating care packages to support Somalia Famine ReliefChase employees nationwide will be sending cards to troops in partnership with Blue Star Families

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9/11 Tribute Campaign

$20 million public service campaign, themed “I Will” has been launched to inspire Americans everywhere to participate in the single largest day of charitable service in U.S. history– Individuals and groups can post online pledges to

dedicate time on 9/11 to charitable service– Website and Facebook pages will gather tributes,

creating a unique “digital quilt”– Website also will connect people with volunteer

opportunities and charitable causes

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High Profile PSAs

Top celebrities, including Julianne Moore, Kevin Spacey, Samuel Jackson and 30 others$25 million in media will be donated to generate nationwide awarenessView campaign spots at http://YouTube.com/911dayofservice

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911day.org

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Facebook.com/911day

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Suggested Best Practices

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Recruiting

Don’t be afraid to participate – 9/11 is a day when we all should “remember by doing” Give employees a voice – Especially for 9/11, colleagues will be more likely to participate if they have a “voice and a choice”Pick the date that works for you – Observing 9/11 doesn’t have to mean serving on 9/11Consider opening your event to the public –Provide an opportunity for your people to work with others in the community

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Project Considerations

Align with existing efforts – 9/11 can be a very powerful day to bring everyone together to support existing causes and initiativesLet employees do their own thing – If they can’t take part in your activity, encourage them to submit their own “I Will” pledges (911day.org)Apply unique employee skills – Create ways for employees to give back using their unique skills, experience and talents sets

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Follow-up and Learn

Track impact – capture participation rates, volunteer hours and stories from your project and share these proudlyFollow-up to gain more insight – Use questionnaires and focus groups to learn from the employees who participate

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10th AnniversaryO b s e r v a n c e_________

Please Join the Tribute Movement

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Stay Informed

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Blog:www.VolunteeringIsCSR.org

Twitter:@VM_Solutions

September BPN

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Cause Marketing: An Introduction

Guest Speaker: Joe WatersBlogger, SelfishGiving.com & Author, Cause Marketing for Dummies

TuesdaySeptember 27, 201110-11 a.m. PT (1-2 p.m. ET)