volunteermatch bpn: how companies can pay tribute and create impact on 9/11 day

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  1. 1. How Companies Can Pay Tribute and Create Impact on 9/11 August 23, 2011 Guest Speaker: David Paine President & Founder MyGoodDeed911day.org Moderator: Casey BrennanMarketing Manager VolunteerMatchConfidential and Proprietary 1
  2. 2. To Ask Questions Type questions into the box on the right side of the your screen Submit via Twitter to @VM_Solutions using #BPN911 We will pose questions at the end of the presentationConfidential and Proprietary2
  3. 3. 10 th Anniversary of 9/11National Day of Service and RemembranceProgram Overview andOpportunities For Employers3
  4. 4. Origins of 9/11 DayOur hopeful mission is to provide a positive and forward- looking way for Americans and others to forever honorand remember the 9/11 victims, survivors, and the many that rose in service in response to the 9/11 tragedy.4
  5. 5. GoalsCreate a constructive legacy that forever honorsthe victims of 9/11 and those who rose in servicein response to the attacksEngage millions of people in charitable serviceon the 10th Anniversary of 9/11; document atleast one million service commitmentsBuild 9/11 into a significant annual catalyst forongoing citizen engagement in remembrance ofthe 9/11 victims and heroes5
  6. 6. Key Program Partners MyGoodDeed, co-chair HandsOn Network, co-chair BCLC/U.S. Chamber of Commerce9/11 Memorial The Mission ContinuesAARP CNCS/White House VolunteerMatch United Way and many others 6
  7. 7. Strong Interest! Nearly 70% of all Americans said they are interested in paying tribute on the 10-year Anniversary of 9/11 60 percent of participants in prior years described themselves as new or relatively new to volunteering a tremendous opportunity7
  8. 8. Nationwide Projects Large scale service projects in 24 major cities New York, Boston, Washington DC, and San Francisco, Los Angeles, Houston, St. Louis, others Powerful and growing partnerships: - Clear Channel, NFL, NASCAR, Viacom, GGP (largest mall operator), AOL, Facebook, Google, Natl Assn of Broadcasters and many others Lesson plans for more than 1,000,000 teachers 1,000 businesses already signed up8
  9. 9. Company ActivitiesAXA Foundation will be showing the documentaryProject Rebirth, which chronicles the lives of nine peoplecoping with the effects of 9/11 over the past decadeRitz-Carlton Hotel in Pentagon City, Virginia, will host abreakfast for Arlington First Responders, including thosewho responded to the Pentagon attackBoston Scientific employees will create science kits tobe donated to schools in needMicrosoft employees will engage in as many as 200different service projects in the Greater Seattle area inpartnership with the United Way -Confidential and Proprietary 9
  10. 10. Company ActivitiesBank of America volunteers from Charlotte will bebuilding a neighborhood park in one of Charlottes fragilelow-income neighborhoodsXcel Energy volunteers will be helping with a FamilyDay Event and picnic at the Boys and Girls Club inDenver, cooking and serving food, and leading familyactivitiesGlaxoSmithKline employees will be creating carepackages to support Somalia Famine ReliefChase employees nationwide will be sending cards totroops in partnership with Blue Star FamiliesConfidential and Proprietary 10
  11. 11. 9/11 Tribute Campaign $20 million public service campaign, themed I Will has been launched to inspire Americans everywhere to participate in the single largest day of charitable service in U.S. history Individuals and groups can post online pledges todedicate time on 9/11 to charitable service Website and Facebook pages will gather tributes,creating a unique digital quilt Website also will connect people with volunteeropportunities and charitable causes11
  12. 12. High Profile PSAsTop celebrities, includingJulianne Moore, KevinSpacey, Samuel Jacksonand 30 others$25 million in media will bedonated to generatenationwide awarenessView campaign spots athttp://YouTube.com/911dayofservice 12
  13. 13. 911day.org 13
  14. 14. Facebook.com/911day14
  15. 15. Suggested Best Practices 15
  16. 16. Recruiting Dont be afraid to participate 9/11 is a day when we all should remember by doing Give employees a voice Especially for 9/11, colleagues will be more likely to participate if they have a voice and a choice Pick the date that works for you Observing 9/11 doesnt have to mean serving on 9/11 Consider opening your event to the public Provide an opportunity for your people to work with others in the community16
  17. 17. Project Considerations Align with existing efforts 9/11 can be a very powerful day to bring everyone together to support existing causes and initiatives Let employees do their own thing If they cant take part in your activity, encourage them to submit their own I Will pledges (911day.org) Apply unique employee skills Create ways for employees to give back using their unique skills, experience and talents sets 17
  18. 18. Follow-up and Learn Track impact capture participation rates, volunteer hours and stories from your project and share these proudly Follow-up to gain more insight Use questionnaires and focus groups to learn from the employees who participate 18
  19. 19. 10 thAnniversaryObservance_________Please Join the Tribute Movement 19
  20. 20. Stay InformedBlog:www.VolunteeringIsCSR.orgTwitter:@VM_SolutionsConfidential and Proprietary20
  21. 21. September BPN Cause Marketing: An Introduction Guest Speaker: Joe Waters Blogger, SelfishGiving.com & Author, Cause Marketing for Dummies Tuesday September 27, 2011 10-11 a.m. PT (1-2 p.m. ET)Confidential and Proprietary 21