PersonaName: BillyAge: 42Occupation: CEO/co-owner of start-up talent agency; Golden ChippersIncome: 150k+Hobbies: Fly-fishing, camping, mountain climbing, mountain biking, guitar

• Storytime: Billy is originally from Montana.  His family runs a small lumber company which his father had high hopes for him to take over the business one day. However, Billy wanted to experience city life and decided to pursue his passion in music. He moved to NYC to recruit band members for his band but was unsuccessful, although he has held on to several valuable instruments for their sentimental and display value. He was fed up but realized his true calling was  in recruiting talent/performers/models. He now co-owns Golden Chippers with two others.

Persona • Name: Marilyn• Age: 27• Occupation: PR/Advertising • Income: 75k• Hobbies: Reading, Japanese animation,

fine dining, amateur wine connoisseur

• Storytime: Originally from Boston, Massachusetts. Her father is a lawyer and her mom is a nurse. Marilyn majored in english at BU and moved to the city to pursue a career in journalism. Her two older brothers, Ben & Matt, who also moved to the city years prior to her gave her the inspiration to venture out as well. She enjoys collecting Gundam models for their intrinsic kitsch value and owns an extensive wine collection. The rarer bottles she opens for special personal milestones/occasions.

Persona • Name: Lisa• Age: 31• Occupation: Scientist• Income: 115k• Hobbies: Snowboarding, cars, skiing,

tinder, surfing, vintage records

• Storytime: Born and raised in NYC. Lisa is of Chinese descent. Her mother raised her as a single mom and is a veterinarian/vegetarian. She lives in Astoria, Queens. She loves to brunch and Astoria has become brunch central. On the weekends she goes to the beach in the summer and during the winter she snowboards in the tri-state area. Lisa enjoys collecting vintage records and has amassed dozens of quirky, hard-to-find and limited edition pressings.