b2b e-marketing

Download B2B E-Marketing

Post on 21-Nov-2014




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  • 1. Submitted By: Eman Rashed

2. TargetingOur e commerce services will be targeting B2BMore & More Specification to deliver specific message to the targetsegment Positioning - USP Segmentation Position our website to play towards strengths and and away from weaknesses. 3.

  • Educate our Prospects
  • Create a New Framework
  • Create Opportunities to Communicate
  • Speak Their Language
  • Email Training Series
  • Product Discussion List
  • Additional Information by Email
  • Web Meetings & Presentations
  • Teach the Gatekeeper, Too!
  • Sequenced Communications


  • Update our website as we launch our product
  • Building an attractive website that people will want to visit again and again is already a refined art
  • Allure with Graphics or Photos, videos and music share links
  • Tracking user information (Users always leave a digital footprint)
  • Take online orders for the product, and have it delivered or collected


  • Send e mail urging customers to go to the website
  • Starting a dialogue (list of discussion). We instruct, educate, tell them whats new and ask them their opinion (e.g. online training and online survey)
  • We must also reward them (Tangible) for entering a dialogue with us. That means offering a lot of freebies on our site, such as free reports that can be downloaded immediately. Offer discount on purchases ( e.g. online coupon)


  • Increasing our services will reduce the ability to compete on price
  • The website offers users a variety of interactive and functional information and online services
  • Product Demos
  • Online Order Tracking
  • Promotion
  • Online Statements
  • Technical Support
  • RMA facilities
  • Online Customer Service
  • Online Training