beacon rate card 2013

7/29/2019 Beacon Rate Card 2013

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WE MEAN BUSINESS!

Angie Adair Zam, Editor Connie Roberts, Director of Sales

Phone: 419-734-4838 Fax: 419-734-5382

205 SE Catawba Rd. Suite G Port Clinton, OH 43452

www.thebeacon.net

Audit report effective Jan. 1, 2010:

The Voice ofOttawa County

Beacon Readers respond:

Over 97.2% indicate they receive

The Beacon on a regular basis.

Beacon Readers are involved:

81.2% indicate they regularly

read or look through each issue.

Beacon Readers use the ads:

Almost 75.2% of readers say they

frequently purchase products

or services from ads

Beacon Readers are decision makers:

Nine out of 10 (91%) make or have

inuence over purchasing decisions

for their household

Beacon Readers are:

Upper Income: Six out of 10 (60%)

have a $50,000+ income, over 50%

have an income of $75,000+

and 15% earn $100,000+

Beer Educated: Over 54% of readers have

aended or graduated from college.

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205 SE Catawba Rd. Suite G

Port Clinton, OH 43452

www.thebeacon.netEmail: [email protected]

Phone: 419-732-2154Fax: 419-734-5382

Promotional Calendar 2013

January

Cleveland Boat Show

Health, Mind & Body

February

Women In Business

Valentines Day

Ottawa County Focus

March

Tri County Medical Directory

St. Paddys Day

April

Home and Garden Week

American Home Week

Open House Weekend

Lake Erie Fishing Preview

Golf Course Guide

May

Local Graduation Pages

Memorial Day

June

Welcome Tab

National Rifle & Pistol

Championships at Camp Perry

July

Ottawa County Fair

Parade of Homes

August

High School Football

Classic Car Show

September

Sept. 11th Patriot Day

Fall Home

October

Best Cancer Awareness

Oak Harbor Apple Festival

Marblehead Lighthouse Festival

Fire Prevention Tab

Fall on the Road

NovemberVeterans Page

Home for the Holidays

H.S. Winter Sports Preview

December

Dont Drink and Drive

New Years Walleye Drop

Holiday Gift & Lifestyle

The BeaconSM TM 1992

Published bySchaffner Publications, Inc.205 S.E. Catawba Road, Suite G

Port Clinton, OH 43452419-732-2154 n FAX 419-734-5382

www.thebeacon.net

The Beacon is published every Thursday and iscirculated free to the public, via US Postal Service underPermit #80, as well as by independent carriers. TheBeacon serves, and is mailed to the communities of PortClinton, Lakeside/Marblehead, and Oak Harbor, as well asCatawba, Danbury, Portage, Erie, Bay, Benton, Carrolland Salem Townships in Ottawa County.

The Beacon is owned and operated by SchaffnerPublications, Inc., John Schaffner, president. No part ofthis publication may be reproduced or transmitted in anyform without the expressed, written consent of thePublisher.

The views expressed by the contributors are notnecessarily those of the management of The Beacon. TheBeacon and its heading and logo are protected throughtrademark, servicemark and copyright registration.

Real estate and classied ads close Monday by noonand retail ads close Monday by 4 p.m.

CIRCULATION

AUDIT BY

PublisherJOHN SCHAFFNER

[email protected]

EditorDONNA LUEKE

[email protected]

Graphic Design

SCOTT HORN

[email protected]

MARK SCHAFFNER

[email protected]

Sales ManagerCONNIE ROBERTS

[email protected]

AccountantROBIN QUESADA

[email protected]

Circulation ManagerBRUCE DINSE

[email protected]

CLASSIFIEDS

419-732-1500

Account ExecutiveANGIE DINE

[email protected]

Corporate SecretaryMARY ALICE

SCHAFFNER

Billing/Customer ServiceMICHELLE BIERS

[email protected]


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Phone: 419-732-2154Fax: 419-734-5382

Policies and Procedures

General Information - The Beacon is published weekly and is circulatedfree to the public via U.S. Postal Service as well as independent carriers tothe communities of Port Clinton, Marblehead/ Lakeside, Catawba Island,South Bass Island and Oak Harbor. The Beacon also serves the residents ofBay, Erie, Portage, Danbury, Benton, Carroll, Salem and Catawba Townshipslocated in Ottawa County, Ohio. The Beacons coverage area is known forits proximity to Lake Erie and the Lake Erie Islands. Port Clinton is one ofOhios premiere tourism, recreation, resort, retirement and art centers.Nearly 20,000 boats are docked within The Beacons coverage area. It is anarea known for dramatic growth and development as a resort and vacationregion. It is also known as the Walleye Capital of the World for its incredi-ble year around sport fishery.

Preferred Positions - Those advertisers who need particular positions will

be charged an additional fee of 25% of their ads cost. There is a minimumsize requirement of 30 column inches.

Composition and Cancellation Charges - Changes from original copy, oncecomposed will be charged at $2.00 per change. Cancellation (ads orderedand typeset by Schaffner Publications, Inc. but cancelled before publica-tion) will be charged at $5.00 per column inch.

Proofs - Any account requesting a proof must submit copy a minimum of24 hours in advance of regular advertising deadlines. No proofs will beshown on ads smaller than 10 column inches. Proofs are for correctingerrors in copy only.

Advertising Rate Policies - All advertisers receiving contract rates musthave signed contracts. Advertising must be paid by the 30th of the month

following the advertisement to be eligible for contract rates. Bills not paidwithin 45 days following the advertisement will be charged at the OpenRate unless arrangements have been made with the approval of thePublisher. Rates may be raised on 30 days written notice to the advertiser.These terms applicable to retail advertising rate are effective Jan. 1, 2010.

ROP Makeup Requirements - Minimum retail display advertisementacceptable; 1 column x 2 inch. Advertisements over 20 inches deep will bebilled full-page depth.

Contract & Copy Regulations

The rates listed apply to local display advertising. Special SectionAdvertising Rates will be made available to the advertiser on request.

Schaffner Publications, Inc. reserves the right to insert the wordadvertisement in all ads.

Liability for errors in advertisements shall not exceed the cost of tspace occupied by the errors unless the Publisher allows a larger discoWe will provide a correction letter if we have failed to correct errors clly marked by the advertiser on return proofs. The newspaper shall notliable for more than one insertion of the advertisement in which the eoccurs.

All advertising accepted is subject to the approval of the publisheWe reserve the right to revise or reject in whole or in part any advertisment that is not in the best interest of our newspaper or its readers.

All rates on this schedule are net and non-commissionable to adv

tising agencies (unless otherwise noted).Dates and times for cancellation of ads are the same as deadlines

placing new ads.Credit applications are required from all businesses or individuals

seeking credit accounts with Schaffner Publications, Inc. Only accountshaving an approved credit application on file or an account that has beestablished for a period of 6 months or longer can be billed for advertiing. All advertising other than from established accounts must be paidadvance of publication. A minimum deposit of $100 or the cost of advetisers first insertion - whichever is greater - is required to open anaccount.

The advertiser understands that he will be charged a finance charof 1.5% per month (18% APR) for bills not paid by the end of the mont(Minimum service charge is $1.50)

The advertiser will also be held personally liable for any and all bi

whether operating as a proprietorship, partnership or corporation.The advertiser will be personally responsible for all costs of collecincluding a reasonable attorneys fee.

Beacon DeadlinesRetail & Classified Ads: Monday prior to 4 p.m.

Real Estate Ads: Monday prior to Noon

An automatic hold will be put on any account that is past 60 days

in arrears. Any advertisement, including any than have been pre-

scheduled, will not appear in the paper.

This hold will be effective until the 60-day balance is paid in full or

a reasonable payment plan has been arranged.

We understand the difficult economic times we are all facing,

and will work with you to keep your account at a reasonable level.

Our mission is to continue to assist you in marketing

your business to our exceptional readership.

TheBeaconTHE PRIMARY SOURCE OF LOCAL

COMMUNITY INFORMATION

Community Paper circulation is growing, rather than falling

like paid newspapers. Community Newspapers have morethan twice the weekly circulation than that of all paid pape

combined. Increasingly, readers are looking to their local

free paper for information. Clearly advertising in free

papers is good business!


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Full Banner 468x60

$150

HalfBanner

234x60$95Vertical

Banner

120x240$150

Shown here are actual sizesof the internet ads.

All internet ads shouldbe a resolution of 72dpi

HURONHOMETOWN NEWS

GREAT PRESS FOR A GREAT LAKE PLACE


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Annual Volume

1-11

12-23

24-50

50+

Single Sheet

$32.00

$31.00

$30.00

$29.00

4-24 Pages

$40.00

$38.00

$36.00

$34.00

Over 24 Pages

$48.00

$46.00

$44.00

$42.00

CONDITIONS

A. Full run requires 16,500minimum count. January -

March 12,500; April &

October-December: 14,000

B. Pre-Printed inserts inThe Beacon will apply toward

Customer ROP Advertising

Contract.

MECHANICAL

REQUIREMENTSOverall paper size must be

no longer than 8 x 11.5.

Larger sizes must be

quarter folded.

DEADLINE & DELIVERY

Deadline for scheduling orcanceling pre-prints is one we

prior to date of publication

Pre-Prints Delivered To:The Advertiser Tribune

320 Nelson St., Tiffin, OH 4488

Ph. 1-800-448-3235

THE 205 SE Catawba Rd. Suite GPort Clinton, OH 43452


Phone: 419-732-2154

Fax: 419-734-5382

Beacon Pre-Printed

Insertion Rates


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Open Rate: $18.50

Non Profit andPolitical Rate: $10.80

Six column format, 21 deep by 10 wide ads in excess of 20 deep will be

billed at 21 deep. Double truck ads will be billed at 13 columns.

1 Column ...................................1.5

2 Column .................................3.25

3 Column .................................4.87

4 Column .................................6.62

5 Column .................................8.25

6 Column ....................................10

Weekly Contract Rates:4-Week Introductory Rate:

$14.00 Col. Inch




Phone: 419-732-2154Fax: 419-734-5382

2 column inches

10 column inches

15 column inches

31.5 column inches

63 column inches

126 column inches252 column inches

13-WeekRates

$13.65

$13.55

$12.90

$12.60

$11.00

$10.50$ 9.90

52-WeekRates

$11.00

$10.70

$10.40

$10.10

$ 9.50

$ 8.90$ 8.40

Retail DisplayAdvertising Rates

Mechanical Sizes:

OTHER RATESProcess Color ..................................................$2.00/Inch

Spot Color ........................................................1.00/Inch

Web Rates: Flat Fee ..........................$8.00 per insertion


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THE205 SE Catawba Rd.Suite G Port Clinton, OH 43452


Phone: 419-732-2154Fax: 419-734-5382

304 Williams Street, P.O. Box 330

Huron, OH 44839www.huronhometownnews.comemail: [email protected]

Phone: 419-433-1401Fax: 419-433-5587

2 Inches ........................................................... $14.0010 Inches .......................................................... $13.50

20 Inches .......................................................... $13.0030 Inches (Quarter Page) ................................ $12.50

60 Inches (Half Page) ...................................... $12.00

125 Inches (Full Page) ..................................... $11.00

20 Inches .......................................................... $11.00

40 Inches .......................................................... $10.50

60 Inches .......................................................... $10.00100 Inches (Quarter Page) ................................ $9.00140 Inches (Half Page) ...................................... $8.00

190 Inches (Full Page) ....................................... $7.30

Combo Ad Rates - Retail

Combo Ad Rates - Classifed

Combo Pre-Printed Insertion Rates - (CPM)

HURONHOMETOWN NEWSGREAT PRESS FOR A GREAT LAKE PLACE

HURON BEACON

HURON BEACON

$5.50 + $8.50$5.25 + $8.25

$5.00 + $8.00$4.75 + $7.75

$4.50 + $7.50

$4.00 + $7.00

$4.00 + $7.00$3.75 + $6.75

$3.50 + $6.50$3.25 + $5.75

$3.70 + $5.00

$2.70 + $4.60

Spot Color is $1.00 Per Col. Inch | 4 Color is $2.00 per Col. Inch

CONDITIONSA. Full run requires 16,500 minimum

count. January - March 12,500;April & October-December: 14,000

B. Pre-Printed inserts inThe Beacon will apply toward Customer

ROP Advertising Contract.

MECHANICAL REQUIREMENTSOverall paper size must beno longer than 8 x 11.5.

Larger sizes must be quarter folded.

DEADLINE & DELIVERYDeadline for scheduling or

canceling pre-prints is one weprior to date of publication.

Pre-Prints Delivered To:

The Advertiser Tribune320 Nelson St., Tifn, OH 448

Annual Volume1-11

12-23

24-50

50+

Single Sheet$26.00

$25.00

$24.00

$23.00

4-24 Pages$35.00

$33.00

$31.00

$29.00

Over 24 Pages$42.00

$39.00

$36.00

$32.00

20,000Minimum

Run

beacon rate card 2013

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