Building a successful online community

We turn blogs into communities

Trends

The last decade was about connecting everyone

online.

The next decade is about distilling those connections

down to meaningful communities….

that enable discussions ….

that influence people.

“The conversation economy” (John Battelle)

Why women?

Community-oriented

Underserved

Profitable

Masters of oversharing

23 million

Form online connections quickly

Passionate

Meet Jen

Jen needs information

Jen finds Sally’s blog

Sally is smart

Now all Sally’s readers can interact

Share photo’s and video

Make friends and follow

Do live broadcasts

Everybody wins

Found like-minded community

Has trusted source of info

More traffic to her own blog

Increased Influence

Pageviews up 40%

2X Revenue

Jen (Reader) Sally (Blogger)

The platform for niche communities

Military Wives

Cancer Survivors

Children with Special

Needs

• Photography

• Food

• Entertainment

• Women in business

Frugal Living

Environmental

BlogFrog is the leader in mom communities

We have50,000mom bloggers participating in

thousands of communities

BlogFrog Network reaches 3.0 Million moms

each month

Largest Network of mom blogs in the US

Helping brands forge powerful relationships

Bloggers & Readers

Communities and brands

1,000+ members

in 3 days

1,000 posts in 24

hours

Led by bloggers

w/ 800k unique

visitors/month

Total audience is

1.4 M

Stages of a community

Trial

Critical

Mass

Shared

Vision

Viral

Importance of a Leader

Smaller Communities Require More Active Leaders

The importance of a shared vision

Shared

Vision

Active communities don’t require lots of members…

… or a big blog

Successful communities…

are fun

use first names

have leaders

show concern

teach

learn from members

don’t fear cross-pollination

Thank You

Rustin Banks

@rustinb

Holly Hamann

@hollyk