sidenow for brands
DESCRIPTION
Brands need a better way of engaging their fans on facebook. sideNOW provides this solution.TRANSCRIPT
Social Engagement Application
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16% of the time your customers
spend online is on Facebook
Opportunity
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Interacting with fans and getting them engaged on Facebook pays off. Engaged fans are...
Opportunity
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Engaged Fans are...
28% more likely to continue
using a brand or product.
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41% more likely to recommend
the brand or product.
Engaged Fans are...
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Spend $71.84 (20-40%) more
on those brands or products.
Engaged Fans...
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Engaged Fans...
But there is a problem...
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Problem
Engagement is down 22%
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Engagement
Engagement=
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Bribed Likes
Brands are bribing “Likes” with sweepstakes and promotions.
BribeEngagement
>
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Too Many Brands are Saying...
“Like our fanpage or fill out this form for a chance to win an iPad”
The only brand benefiting from this promotion is Apple!
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Problem
Brands are focusing on driving “Likes” instead of creating engaging content.
Because of this...
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70-90% of people who like
a page will never return.
Due to Lack of Engaging Content...
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Only 3-7.5% of page updates
and posts show up in a user’s newsfeed.
Due to Lack of Engaging Content...
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How do you fix this?
Solution?
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Solution
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Solution
sideNOW Allows You to Embed Media Rich Content Directly on Your Brand’s Fan Page
• Grows & engages fanbase.
• Leverages Facebook social graph
and sharing.
• Captures sentiment and
demographic data.
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Solution
Focuses on Engagement:•Creates Engaging Content
•Promotes Social Sharing
•Captures and Measures Sentiments & Demographics
•People “Like” because they are engaged
{Thursday, April 26, 12
Just posting updates to your wall is not very
engaging and has no call
to action for fans to get involved.
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sideNOW can embed media rich content on your
fanpage and get Fans
engaged with your brand.
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Fans’ votes show up in
their friends’ newsfeeds.
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Gauge Sentiment
Brands can promote products and get real-time
customer feedback and
preferences.
Voting is a call to action. A “Like” button is not.
Brands can analyze the demographic breakdown of
the votes on the backend.
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Polls
Content doesn’t have to be Head-to-Head.
sideNOW provides the most media rich multiple choice
polls out there with media attached to each answer
choice.
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Old Spice
Old Spice YouTube Campaign • Sales doubled in one month.
• Over 110 million views on YouTube.
sideNOW gives Old Spice a place to engage users on their fan page
instead of losing them to YouTube.
= HUGE VALUE
ENDS IN:
1W 3D:KR·V�WKH�0DQOLHVW"�0DQR�D�0DQR�LQ�HO�%DQRShare Like Follow+
2,457votes (43%)
2OG�6SLFH�*X\ )DELR
2OG�6SLFH�*X\
3,040votes (66%)
VOTE VOTE
)DELR2OG�6SLFH�*X\ See All See All
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Old Spice GuySided with JamieSided with Adam See All See All
ENDS IN:
0W 4DIs Driving Tired Worse than Driving Drunk?Share Like Follow+
632votes (72%)
Yes! Drunk is still worse
498votes (28%)
( 45% 55% )Stats
VOTEVOTE ( 45% 55% )Stats
Kari Byron
TV Shows
Mythbusters Upcoming Episodes• Get fans engaged and voting on
which myths will be busted.
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Old Spice GuySided with MillerSided with Bauserman See All See All
Who Should OSU Start at Quarterback?Share Like Follow+
ENDS IN:
1W 3D
6,780votes (68%)
Bauserman Miller
3,401votes (32%)
VOTE VOTE
Media
News Stations• Engage audience online.
• Determine sentiment.
• Report on findings.
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Competition
Sports• Fans want to pick a side.
• Teams & athletes want fans
more involved.
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Issues
Politics• Engage voters.
• Insights on different demographic
opinions.
• Obama proved social media is a
necessity.
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Value
So what is it worth to keep your fans engaged on Facebook?
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Average Value of a Engaged Fan
Spend $ 71.84
Loyalty $ 43.71
Recommendations $ 13.57
Earned Media Value $ 6.79
Cost Offset for Fan Acquisition $ 0.47
Sum $ 136.38
Spend $ 71.84
Loyalty $ 43.71
Recommendations $ 13.57
Earned Media Value $ 6.79
Cost Offset for Fan Acquisition $ 0.47
Sum $ 136.38
Spend $ 71.84
Loyalty $ 43.71
Recommendations $ 13.57
Earned Media Value $ 6.79
Cost Offset for Fan Acquisition $ 0.47
Sum $ 136.38136.38
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$681,900 ADDED VALUE
Fan Page with 100,000 fans:
+5% FAN ENGAGEMENT =
$136.38 x (100,000 fans x 5% increase)=
If you can increase the amount of truly engaged fans by 5%...
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Ideal First Customers
Most of the brands used as examples in this deck
have taken meetings with sideNOW but we are
still looking for the right first customers.
Ideal First Customers are...
Thursday, April 26, 12
Ideal First Customers
Brands that want to interact with their consumers
to get feedback about their products or services
in a fun social way...
- Marketing Firms• Resource Interactive• Engauge Media
- Limited Brands- Express- White Castle- Scotts
- DSW- Schottensteins- Donatos- Safe Auto- News Stations- Talk Radio
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