Listly

Listly for Brands/ Solving the hard problem of consumer participation

• Lets people vote • Lets people contribute • Lets people share, embed

Lets your content evolve & accrue value over time (attracting more people/ participation)

Listly

One Listly/Five integrated themes

1. Numbered Lists as Living "Social" Content 2. Crowdsourcing / Collaboration Platform 3. Reusable/Embeddable (like Slides/Video) 4. Authoring & Publishing Platform (unlike slides) 5. Content transcends paid/owned/earned media

Listly

One Tool/ Many Ways to Publish

• Listicle Content (create your own Buzzfeed) • Playlists - Videos, Slides, Audio etc • Contests - Sourcing / Ranking tool • Organize/Share - Posts, People, Blogs & Citations • Research Alone/Together - Curate best content

Many ways to mobilize your audience to create exposure, reach, sharing & real human participation

Listly

One Media/Helping integrate & leverage paid, owned & earned media (POEM)

http://www.titan-seo.com/NewsArticles/trifecta.html

Listly

Always be AuthoringUnlike Slides/Video, Listly lists evolve beyond publishing

• Letting many people contribute • Letting content evolve over time • Letting content disseminate across the web

Content Networks & list posts work, Listly just makes them multi-contributor, socially sourced & ever changing

Listly

ListlyCase Studies / Use Cases

#1 Contests #2 Speaker Sourcing !

#3 Sharing /Sourcing #4 Personal Branding

Depending on the brand, use case & execution brands have generated lists with 8k participants, 500k views and 500+ blog posts with embedded lists. !While the use cases vary, the outcomes are similar - views, participation & reach

Listly

#1 ContestsEdublogs & GSummit

• Seed a list of contestants (blogs, people, brands, places etc)

• Embed on your blog & promote • Invite people to suggest and rank favourites • Empower people to embed on their blog • It's a timeless formula for engagement

Listly

#2 Speaker SourcingTFT, Collaboris, Orbit Media & Marketo

• Sourcing speakers for events is a great way to promote your event and to leverage your community to build your community

• Both TFT & Collaboris ran massively successful 24 Hour Virtual Events using Listly

Listly

#3 Sharing Resources & Crowdsourcing IdeasContent Marketing Institute, Duct Tape Marketing, Hubspot, Inquirer & Lincolnite

Sharing & sourcing the best resources across the web is a simple way to involve your audience and to grow their emotional connection to your brand

Listly

#4 Personal BrandingTed Rubin, Amy Vernon, Andy Crestodina, Ric Dragon, Dan Polley & Beth Kanter

• Tracking your guest posts, citations & collaborative blog rolls

• These simple tasks are done more efficiently with Listly making your brand more accessible/shareable

Listly

List Metrics85k views, 20+ Embeds & 1.5k + Helpershttp://list.ly/list/Bn0-best-group-blog-2013-edublog-awards http://blog.list.ly/2013/12/17/contests-amplify-content-800x/

Listly

Amplify 34x 85.58k views vs 2.49k if not using Listly !Listly lets brands earn “EARNED” media (in this case 75.6k views !Listly removes significant friction to let ideas spread !See: Slides 11-16

http://list.ly/list/Bn0-best-group-blog-2013-edublog-awards

Self Hosted Content

Media Networks

Owned Blog

Owned 2491

Listly 7462

Earned 75627

vs

Views

http://www.slideshare.net/nickkellet/infosnackers-guide-to-the-galaxy-embracing-short-form-ephemeral-realtime-content-lavacon2014

Listly

User Metrics24 Lists, 475k Views, 7.8k Helpers, 740 Embedshttp://list.ly/edublogs http://blog.list.ly/2013/12/17/contests-amplify-content-800x/

Listly

Case Study LinksExplore where each list has been embedded & where people voted from !Brands can build an active community of helpers on Listly

• Edublogs • GSummit • TFT & Biz Model • Collaboris & SP24 • Marketo • Orbit Media • Content Marketing Institute • Duct Tape Marketing !

• Hubspot • Phily Inquirer • Lincolnite • Ted Rubin • Amy Vernon • Andy Crestodina • Ric Dragon • Dan Polley

One platform, many options to publish & evolve

Listly

AND & ORThe power of Listly is the blend

• Create & Curate • Read & Write • Publish & Evolve • Own & Disseminate (via Blogs) • Curated Resources & Original Listicles • Seed & Crowdsource • Disseminate Ideas & Gather Feedback

One platform, many options to publish & evolve