Blogging and Your CompanyBlogging and Your Company

Employee Blogs:Employee Blogs:How a corporation can get its employees How a corporation can get its employees

blogging and why it shouldblogging and why it should

• Stakeholder relationships• Bridging distances• Critical updates

Benefits to employee blogsBenefits to employee blogs

• It stimulates collaboration and communication.• It's inexpensive to implement and maintain.• Blogs are social networks that will change relationship barriers across

cultures. • It's an effective knowledge sharing and management tool.• It shows willingness to learn and foster individual thought and ownership.

• Collaboration and information sharing is made easy.• Blogs provide bottom-up self motivation not top down formal instruction

command-and-control.• It's individual and spontaneous.• It gives employees a sense of ownership of ideas and I'd add, a sense of

pride in something they create.• It's increasingly becoming easy to do.• Informal compared to more official channels

Benefits to employersBenefits to employers

Benefits to employeesBenefits to employees

Mike Hyatt at Thomas Nelson…goal ofemployee blogging program

• To raise the visibility of our company and our products.

• To make a contribution to the publishing community.

• To give people a look at what goes on inside a real publishing company.

• Establishing employee blog policies

Have a goal in mindHave a goal in mind

Establishing an Employee Establishing an Employee Blogging PolicyBlogging Policy

I will be accurate. When I make a mistake, I will correct it as quickly as possible.

I will post only on the following topics: [insert a list of those here] You may/may not post comments on this blog Your comments will/will not be moderated before they are made

visible Your comments may/may not be edited Comments that contain obscenity, libel, and suspected spam will

be deleted I will/will not delete criticism of our products, services, and

practices When appropriate, I will link to other websites and blogs. I am not

responsible for the opinions and content of those sites. I will respond to emails and comments quickly The statements in this blog do not represent any guarantees or

override existing product/service warranties, manuals, or user agreements.

Statements to include in your blog policyStatements to include in your blog policy

Robert Scoble works at Microsoft (title: technical evangelist). Everything here, though, is his personal opinion and is not read or approved before it is posted. No warranties or other guarantees will be offered as to the quality of the opinions or anything else offered here.

Add a disclaimerAdd a disclaimer

Groove Networks – Their policy is included in the book. www.groove.net

Thomas Nelsonhttp://michaelhyatt.blogs.com/workingsmart/2005/03/corporate_blogg_1.html

Yahoohttp://jeremy.zawodny.com/yahoo/yahoo-blog-guidelines.pdf

Sample blog policiesSample blog policies

Michael HanscomMichael Hanscom

Joyce ParkJoyce Park

Ellen Simonetti – The Queen of SkyEllen Simonetti – The Queen of Sky

Ellen Simonetti – The Queen of SkyEllen Simonetti – The Queen of Sky

Shel Israel – Co-author Naked Conversations

• Study your company's policies on talking business outside the office

• Talk to your boss about blogging, and maybe show him or her a few sample posts

• Know how litigious or image-sensitive your company is

• Above all, avoid saying anything stupid

Advice to employee bloggersAdvice to employee bloggers

Microsoft Employee Blog ProgramsMicrosoft Employee Blog Programs

Microsoft Employee Blog ProgramsMicrosoft Employee Blog Programs

Using blogs as a tool for communicating inside the enterprise

Blogging Behind the FirewallBlogging Behind the Firewall

• Company intranet/extranet

Ways blogs can be used inside the organizationWays blogs can be used inside the organization

• Ease of use• Flexibility• Different blogs for different departments• Low cost

Benefits to using a blog platformBenefits to using a blog platform

• Alerts• Projects• Departmental• News• Brainstorming• Customers• CEO blog

Items to include on corporate weblogItems to include on corporate weblog

Children’s Hospital & Regional Medical Center - Seattle, WAChildren’s Hospital & Regional Medical Center - Seattle, WA

Hartford Financial Services GroupHartford Financial Services Group

DaimlerChryslerDaimlerChrysler

IBMIBM

•Company intranet/extranet•Klogs – Knowledge management blogs

Ways blogs can be used inside an organizationWays blogs can be used inside an organization

•Company intranet/extranet•Klogs – Knowledge management blogs

Ways blogs can be used inside an organizationWays blogs can be used inside an organization

Knowledge workers spend 35% of their productive time searching for information, while 40% of the corporate users report that they cannot find the information they need to do their jobs on their Intranets. (source:  Working Council of CIOs).  

• K-Logs break down information silos.• e-mail systems (e-mail to weblog)• desktop document stores (post document to weblog)• desktop multimedia (post file to weblog)• bookmark lists (post link to weblog)• pictures (post picture to weblog)

• K-Logs can also absorb and post data drawn from external sources via RSS.

• K-Logs simplify finding information. • K-Logs radically increase the possibility that

meaningful information and knowledge will be captured and archived on the Intranet

Benefits to using KlogsBenefits to using Klogs

• Company intranet/extranet• Klogs – Knowledge management blogs• Project management

Ways blogs can be used inside an organizationWays blogs can be used inside an organization

Traction Softwarehttp://www.tractionsoftware.com/

iUploadhttp://www.iupload.com

Case Study: European Pharmaceutical Grouphttp://www.suw.org.uk/files/Dark_Blogs_01_European_Pharma_Group.pdf

Establishing a Blog on Your Organization’s Intranethttp://www.llrx.com/features/establishingablog.pdf

Internal Blogs – Are They So Different from External Blogs?http://www.llrx.com/features/internalblogs.htm

Enterprise blogging software/resourcesEnterprise blogging software/resources