BNI Highlights Pg 8BNI Info Pg 5

CONTENTCelebrating achievements both regional and foreign

Pg 16Personality Profile

Success stories with BNI- James Cheong - Ng Keh Jun

Learn about the progressive organization that combines high tech with high touch in business.

Cover Story

Profile of Ambassador

Pg 13

Pg 12

Ken Phua

Andy Wong

KL West & KL South Vision 2014 & 2015Growth and success is a result of shared vision.

Pg 6

Do you know which Power Team you are in ?

Network resources

TestimonialsWhy am I in BNI and how BNI helped me

Pg 32 5 Key Fundamentals to SucceedEvery business develops and practices a set of guiding principles to achieve their desired goal – long term success.

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Pg 47

Advertorial Pg 24

- I can see clearly now- The Smart way to travel- Keeping your business In–Tune- Rediscovering True Malay cuisine- Your one stop IT Solution

Get connected to the right networks & position your business to the right people

A Contact Sphere is a group of related professions that work with the same clients but do not take business away frome each other.

In a successful BNI Chapter you will find 5 Contact Spheres with 5 or more members per sphere - total chapter size of 50-60 members. In this environment, members will find 50% of their referrals coming from their Contact Sphere and the other 50% of their referrals coming from the rest of the chapter.

.

Pg 20Article

- Do you know about EBOO Safe Ozone Therapy?

- How to spot a fake branded handbag?

Pg 33Pg 33

CHIEF EDITORAndy Tenandy@bnibragmagazine.com

EDITORSandee Rajasandee@bnibragmagazine.com

ART DIRECTORRyuchi Wongryuchi@bnibragmagazine.com

GRAPHIC DESIGNERStephanie Fanstephanie@bnibragmagazine.com

WEB MASTERKH Phoon phoon@bnibragmagazine.com

MARKETING Julie Tanjulie@bnibragmagazine.com

SALES & ADVERTISINGNicole Tannicole@bnibragmagazine.com

PUBLISHERAvryl Au, Andy Wong

FOR BNI ENQUIRY:Avryl Au012-238 9877avryl@bnimalaysia.com

Andy Wong012-377 0279andywong@bnimalaysia.com

FOR ADVERTISING OPPORTUNITIES, CONTACT:Tel : 1700 80 1010Email: sales@bnibragmagazine.com

EDITORIAL ENQUIRIES:Email: info@bnibragmagazine.com

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PRINTED BYPercetakan Sri Jaya (001950509-K) No. 27, Jalan Emas SD5/1A,Bandar Sri Damansara,52200 Kuala Lumpur.

EDITOR’S NOTE

Welcome to B.R.A.G!B.R.A.G has been compiled exclusively for YOU.

While compiling B.R.A.G magazine, the team and I realized that there are many individuals out there who deserve to be BRAGged about. These are people whose lives and accomplishments not only

can inspire but motivate others onto a path of success and fulfillment.

In this inaugural issue, we have handpicked and highlighted just a few of them. We have seasoned entrepreneurs as well as young upcoming ones. You will be getting to know more of them in the following issues.

B.R.A.G boasts of BNI related info and current happenings in BNI - both regional and international. This is B.R.A.G’s way celebrating what BNI is and all it stands for. We have also included business articles that you will be interested in. And we are confident that the Network Resources section will benefit you greatly.

Do mark your calendar and keep yourself available for the exciting events that are lined up for you next year.

Let B.R.A.G welcome you into a New Year and new beginnings.

All rights reserved. The opinions and statements of contributors in B.R.A.G do not necessarily reflect those of the publisher. B.R.A.G is not responsible or liable in anyway for the contents of the advertisement, articles, photographs or illustrations contained in this publication. We reasonably assume that all articles are factual and not plagiarised or intentionally libellous. The editorial team reserves the right to edit and / or re-write all materials according to the needs of the publication upon usage. Reproduction of material from B.R.A.G in any form is strictly prohibited without the written permission of the publisher. Unsolicited materials will not be returned unless accompanied by sufficient return postage. All Information correct at the time of printing.

Pg 33

6 January B.R.A.G

WELCOME NOTE

WELCOME NOTE

If you have just joined, I welcome you to BNI.Hello!Stay tuned in at KL West & South Regions – “The” Preferred

BNI Regions where only World Class Chapters are built and Top Performing chapters are found!

I would like to extend my appreciation to the team who put together this magazine - the first issue of B.R.A.G Magazine Jan 2014.

We will continue to have more exciting programs and services to enrich your BNI experience! We believe in supporting our members and will continually strive to introduce new programs so you can look forward to more of everything you love about BNI in KLW and KLS regions. We have years of experience to share and we continue to build larger and more result oriented platforms for you to conduct your business in.

We aim to build a reliable and dependable source of business through the BNI community, BNI Connect Global online community and through strong contacts from selected neighbouring countries.

I make a personal commitment that I will bring more value to YOU – starting immediately.

Therefore OUR very own magazine, BRAG [Business Referrals Alliance Group] Magazine is published exclusively for BNI KL West, KL South and the Perak Regions in collaboration with BNI Thailand and BNI HK. More will be added as we develop the concept.

Our online version with a targeted marketing channel of over 100,000+ business owners plus a dedicated website, social media activities and other online applications marketing channel will further enhance your visibility by giving you the authority to BRAG about your business, FREE as part of your membership package.

BRAG Magazine is truly your magazine and is a quarterly publication highlighting your business, celebrating your achievements and adding value to your membership. It will create awareness of your chapter and yourself thus increasing your business opportunities.

It is an excellent avenue to introduce BNI and your business to potential BNI members and customers. BRAG will inspire and touch the lives of its readers, and is specifically targeted to SME and SMI business owners who may be struggling for new clients in a business environment that is highly competitive, constantly changing and aggressive.

I believe this magazine will greatly benefit your business.

We want to showcase your news, your success tips, your photos of celebrations and activities, your dream referrals and your personal testimonies. There are hundreds of business people who are lost out there, so help to inspire and touch the lives of people who are reading BRAG Magazine.

We aim to touch the lives of 1500 families through the local BNI business community by end 2015.

I would like to thank all for the help given to make this magazine a reality including the sponsors. I extend my utmost appreciation to a dedicated team of Ambassadors and Directors who are loyal and committed to succeed together in extending the BNI community. And also to the BNI KL West and KL South Administration and Support team.

Avryl AuExecutive Director, KL West and KL South Regions,Klang Valley MalaysiaExecutive Director, BNI Hong KongNational Director, BNI Thailand

B.R.A.G January 7

BNI INFO

BNI INFO

BNI specializes in referring business to its members through a proven approach which is highly structured and systematic.

In today’s business environment no business person can protect themselves from the influence of technology and the speed of development in technology that help us get more out of everything we do. BNI is no different. BNI has implemented a global system, BNI Connect Global, a state of the art technology that connects members of BNI worldwide, with only one sole purpose, to link us up for more business opportunities among members. BNI members can conduct business across chapters or nationally and even with other countries easily. Besides the high structure and systematic approach to refer each other, the advantage of BNI has over many other organizations is that most business activities within a group are measured and analysed to help monitor and to recommend better performance.

Benefits of BNI

On top of that members of BNI are provided with skills set to speak and present their business, to interact effectively by networking, given opportunity to explore in depth about the businesses of each other in a planned manner. Many benefits can be generated when a team works together under the philosophy of BNI, “Givers GainTM”. We have seen members becoming more confident, more efficient and more productive , support each other with the experience and resources in the group, as a result of working and knowing each other better.

Currently BNI is available in over 50 countries, and has over 6000 meetings a week for over 150,000 participants of the system.

The BNI KL West and KL South Regions, recorded 37000 business opportunities and RM630 million of business transaction in the year 2013. With a proven record of performance for the last 13 years, BNI KL West and KL South regions are looking to expand business opportunities to more business in the local areas of Subang, Puchong, PJ, Old Klang Road, Bangsar, Sri Hartamas, Damansara Heights, Taman Tun Dr Ismail KL , Kota Damansara.The regions planned to involve 1500 business owners in the coming 2 years . BNI & YouIf you are looking to expand your business, we encourage you to explore your business with us in the areas as mentioned above. We are looking for suppliers of all kinds.

You can contact us by email: info@bnimalaysia.com or visit our website www.bniklangvalley.com. The BNI KL West Region is located at Pelangi Sentral, Persiaran Surian.

Over the past 28 years, when BNI was first launched by the founder Dr Ivan Misner in 1985, it has been a progressive organization that combines high tech with high touch in business.

8 January B.R.A.G

KL West & KL South Vision 2014 & 2015Growth and success is a result of shared vision.

KL WEST & KL SOUTH VISION

B.R.A.G January 9

CALENDAR HIGHLIGHTS

BNI CALENDAR HIGHLIGHTS

BNI SUPPORTDEVELOPMENT PLATFORM

Did you know that in 2013 BNI KL West provided close to 150 hours or 3 hours per week of supporting workshops to members? And in 2014, to support members for a more successful year, we have planned nearly 200 hours or 4 hours per week, an increase of nearly 33%. We believe in helping you.

“ We believe in Education = Excellence, where we Learn More to Earn More andMembers Make More Money ”

1st Quarter2014Leadership Training 0700 - 1300 hrs WIM

18th 15th

15th

8th

19th

12th

12th

27th

3rd

22nd

21st

28th

0830 - 1230 hrs WIM

1030 - 1300 hrs PS

1030 - 1430 hrs PS

1030 - 1330 hrs PS

1030 - 1330 hrs PS

1030 - 1330 hrs PS

1030 - 1230 hrs PS

1030 - 1500 hrs PS

Member Success Program

Goal Setting

4 in 1

Weekly & Showcase Presentation

One to One & Gains Sheet

President’s Club

Membership Committee / Mentor Forum

BNIC for DC and Ambassadors

TOPICS TIME DURATION JANUARY FEBRUARY MARCH

10 January B.R.A.G

BNI HIGHLIGHTS

BNI HIGHLIGHTS

KL West AND KL South Regions in Klang Valley, BNI HK and BNI Thailand amongst the top performing regions and countries in the world, were recognized in USA International Conference in November 2013.

Executive Director Avryl Au received recognition Awards for Platinum Chapters ie Elite, Inspire and Uptown, from Dr Ivan Misner – Founder of BNI in LA International Directors Conference.

B.R.A.G January 11

In 8 months since 1st April 2013, Inspire Chapter has been 6 times No.1 since June 2013 on the KLW Regional traffic lights, and two times at number 2. Inspire Chapter also scored 100 points for 50% of the time, ie. 4 of 8 times.

Congratulations to President Woon for a great inspiration and leadership, for the skills and the full support of the LT in the LT from 1st April 2013. Well done to Inspire Chapter!

Regained Platinum status in Nov 2013.President Chai Li and Membership Coordinator of Uptown Chapter receiving the Platinum Award Plaque.

Elite Chapter attaining Hall of Fame Launch at 39 members and Platinum status 4 months after launched. It is the 1st Hall of Fame Chapter in Malaysia.

BNI HIGHLIGHTS

12 January B.R.A.G

BNI PERAKBNI HIGHLIGHTS

In Perak, BNI Pioneer Chapter started off with a core group of about 15 members in late 2012, and in April 2013, the chapter was launched with 23 members. As of 31st December 2013, it now stands at 41 members with a business transaction of about RM 2 million thus far.

Visitor Day in July ’13: Pioneer Chapter had a Visitor Day in July where 26 members sent out 700+ invitation letters and 105 visitors showed up. Over 60 application forms were received and 30 visitors returned the following week where 11 of them were inducted in the ensuing weeks.

B.R.A.G January 13

BNI THAILANDBNI Heritage Chapter celebrated their 1st BNI Thailand Platinum Chapter on July 2, 2013 with 55 members. It is

the 1st chapter in Bangkok, Thailand and they also secured their position as the 1st Platinum Chapter in Thailand. There are now 59 members and are still growing to over 60+ members in November 2013. Let us give the

Leadership Team and members a big hand for their excellent job! They have raised the bar for BNI Thailand.

The HK team received 7 awards in Nov 2013 at the International Directors’ Conference in LA, USA for their outstanding efforts in helping members to succeed.The awards recognition were for average chapter size for the region of over 40 members, Platinum Chapters attained in 2013 and Hall of Fame launched in 2013. Chapters

were launched with over 35 to 50 members.

Stella Yung and Stanley Kong quoted, “The team is ready to help members increase their business. Members need to get the business ready to receive while BNI Hong Kong is ready to help. The team sang of “Learn More to Earn More”.”

BNI FOREIGN HIGHLIGHTS

BNI HONG KONG

BNI HK hosted Tiago, the Co-National Director from Spain in Jan 2013, to run a training. Directors from BNI HK, BNI KL West, BNI Thailand, BNI Singapore, BNI Korea and BNI Vietnam participated with enthusiasm.

14 January B.R.A.G

With a passion for innovative solutions, he has helped clients ranging from multinational & public-listed companies to the SMEs, from automotive, telecommunication, F&B, to

industrial and property sectors, just to name a few. He and his team generate powerful corporate image & brand building awareness campaigns to increase their clients’ market share & bottom lines.

Andy’s foray into BNI stems out of pure curiosity when back in early 2002, he attended a BNI meeting when he answered a BNI placement in the local newspaper. Since then, he has not looked back as he experienced the effectiveness of the power of word-of-mouth marketing by generating over a million ringgit worth of business thus far.

As a 12 year old member in Synergy Chapter now, also a Gold Club member, he has participated in various roles in the Leadership Team such as NEC, VH, Events, Dance Master, Committee Member, including being the Chapter’s President for 6 terms and leading the Chapter to achieve 40+ members in 2008 and also, Platinum Status in 2010. The Givers Gain™ philosophy which embodies what BNI stands for, has served him well all these years.

In 2011, Andy became a BNI Ambassador to oversee, guide and manage a few chapters in the KL West region. April 2013 marked a new involvement when he became the Executive Director of Perak region with the launching of the 1st chapter in Ipoh. Aptly named as Pioneer Chapter being the first of its kind in Ipoh, it has currently 40+ members with a business transaction of over RM 2 million. Not bad for a new chapter in a new region.

Founder and CEO of A&O Brand Building Consultants, Andy Wong leads a team of youthful and creative builders employing the latest online and offline methods in addition to traditional media.

Since then, he has not looked back as he experienced the power of word-of-mouth marketing by generating over a million ringgit worth of business thus far.

Upon returning from an awe-inspiring time from the LA International Directors Conference in November 2013, and witnessing & hearing countless success stories and experiences from the Directors from countries around the world, Andy is even more convinced and excited of his role as a BNI Director. He realizes that he is in a position to play a vital role in helping to put together business communities to assist the local businesses to build a stronger network to support one another, both socially and economically.

Be it as a branding consultant, a BNI Ambassador or Director, Andy’s zeal to help businesses to grow their business has not diminished. Members in his chapters not only regard him as a source of motivation but readily give him credit for his genuine desire to help them grow their business and realize their dreams. With a passion to launch or grow chapters to 50+ members in the KL West and Perak region, he has tremendous optimism to grow the business community here in order to change the way Malaysia does business.

Andy Wong, Synergy Chapter, Member since 2002BNI Ambassador, KL West Region, Klang Valley MalaysiaExecutive Director, Perak Region, Malaysia

PROFILE OF AMBASSADOR

Truly Givers Gain™

Unexpected Returns!

B.R.A.G January 15

Sheer Hard Work and A Never Give Up attitude are the keys to

SUCCESSThe Executive Director of Bentley Music and Sound Specialist Group, Ken Phua, has been at the helm for more than 25 years. He has spearheaded and fine tuned the company to become the leader in the musical instruments and sound reinforcement industry.

Ken, married, has two young sons who are aspiring to follow his footsteps and lead the company to greater heights. He has been in BNI for the past four years. He was NEC in his first Chapter, Millennium. Subsequently he was the Chapter President for

two consecutive terms during which the Chapter received the Platinum status. Currently, he is in the Leadership Team as assistant to the Director of Elite Chapter.

Bentley Music i tsel f was in i t iated by Group Chairman, Mr. Phua Sin Loke more than 50 years ago. One challenge they faced on a major scale during this time was educating the market to realize that music played an integral role in creating the cultural identity of the Malaysian community. Since the 70’s, music education has moved from the school curriculum to a secondary school subject and at present, post graduate studies are conducted in our local universities. Thus creating a market for Bentley’s products, services and expertise.

At present, Bentley offers musical instruments, sound reinforcement systems and corporate audio visual among others. They are retailers and distributors since 1975 and are specialists in their field. Their six core corporate divisions are retail, wholesale, institutional, corporate projects, corporate communication and Bentley Music Academy. Their projects are mainly from the tourism and related industries, and institutional sectors.

BNI & KenIn 2010, Ken became a member of BNI and today he says this, “I have never looked back since.” The Givers GainTM philosophy which is the spirit of BNI has hit the right note with Ken. He equipped himself with a postgraduate course in MBA and eight years ago, he went on to getting a certification in Financial Planning. Leadership Team Member & Former President of Millennium

Chapter Leadership Team Member

COVER STORY

COVER STORY

16 January B.R.A.G

The Business Systems of BNI are highly effective and its implementation has helped improve not only his business but also in encapsulating the aspects of growing through the Networking with the Social Capital. He has seen how BNI’s networking with various Power Team Circles has created a shared market alliance to address the same targeted client segments minus the competition. Instead they have complemented each other in a great spirit of teamwork.

Ken himself is passionate in what he does and is motivated to help others realize their dreams. He does this by giving the best referrals to fellow members’ business and has seen his business grow in many folds.

In BNI, Ken has worked as a connector between his referrals and their sources, and achieved a resounding success. In his business, Ken has successfully integrated BNI’s techniques to fine tune his Human Resources department. Another aspect is the Network Marketing via word-of-mouth which scores highly in this business as relationships that build trust is essential for winning over clients.

Relationships alone are not enough. “Deliver your products and services at the best by doing it with that extra mile for your clients” says Ken. This has been his core value as an experienced businessman. This is a perfect accompaniment for his personal value which is “having the highest integrity of the work we offer to take.” These values have formed the foundation of Bentley’s reputation for excellence and superior quality.

Due to the economic situation and escalating cost of materials and labour, production cost is also on the rise. As a result, many consumers have been turning to competitors from lower competitive manufactures that are sourcing from countries like China – at the expense of quality and image.

On a positive note, Bentley is expecting rapid growth in the next three years. With a welcome boost from the Tourism Industry, and Malaysia being hailed as a hub for international studies, exponential success is anticipated. A steady, growing demand from the religious sectors further assures Bentley’s of a need for their products and services.

And Bentley has the tenacity and mental strength not just to meet but exceed these demands and expectations.

Ken Phua says “Long term success is driven by a relentless effort to chart a course to achieve the target to ensure a plan or vision is succeeding to a realization.”

And BNI will be instrumental in Bentley’s success.

Prize giving at Steinway Regionals Final

He has seen how BNI’s networking with various Power Team Circles has created a shared market alliance to address the same targeted client segments minus the competition.

Ken Phua, Elite Chapter, 4 year member.

COVER STORY

B.R.A.G January 17

18 January B.R.A.G

Hard Work Pays Off!A graduate from Macquarie University, Ng Keh Jun is married and has two children. He comes from a generation of honest and humble individuals who have worked hard to take his company to where it is today.

Nam Thye Holding, founded by his grandfather, has been the wholesaler of household products nationwide for almost 40 years. Now, as Mega Houseware Industries (MHI), established in 1995,

they manufacture stainless steel cookwares and electrical home appliances.

Although timely, the decision to diversify into manufacturing proved to be a challenge. “We simply did not have much experience in manufacturing and had to rely on skilled workers” Keh Jun says. Yet they overcame their challenges through steely determination, standing united as a family.

Keh Jun has been a member of Pioneer Chapter in Ipoh for the past eight months. Relatively new, he already regards it almost like family. Here, he has ample opportunity to work together with business people in the community. He is confident that BNI will help him to expand his business. “BNI is the perfect platform that will make my dreams a reality” he says.

MHI’s major customers are Giant, Tesco and Makro (South East Asia) In Malaysia, they can be considered as one of the leaders in the manufacturing of stainless steel cookwares and plastic household products. Having a broad client base, they are quite well established in the marketplace.

Honestly declaring that profit is his main motivator, Keh Jun realizes that there is nothing more fulfilling than seeing this business thriving for the third generation. Under his management, he is anticipating much growth and expansion to take his business to the next level which is to grow his export business.

Already, he has received the expertise of a consultant from Uptown Chapter. With Keh Jun’s integrity, humility, the willingness to work hard plus the guidance and expertise from BNI, MHI is all set for generations to come.

He is confident that BNI can provide him with the support and motivation he needs when he is faced with challenges.

Ng Keh Jun, Pioneer Chapter Perak, member for the past 9 months

PERSONALITY PROFILE

B.R.A.G January 19

PERSONALITY PROFILEPERSONALITY PROFILE

20 January B.R.A.G

Never give up your dream, never give up your hope.A Certified Financial Planner and an accountant, James is happily married, and has one ping pong playing daughter.Hailing from a little village in Perak and orphaned at the tender age of 1½, James was raised by his grandmother. He views her as his early motivational guru who set him on the path to success.

”Study hard and you will get a good job with a fan over your head. However you must be your own boss one day and control your destiny” she said.

Taking her advice, James stepped out of his comfort zone and co-founded IPP Malaysia in 2001. IPP offers risk planning services and local as well as offshore investment planning services. Their focus is wealth accumulation and wealth management advisory, helping clients to achieve their key financial goals. Their clientele are mainly medical specialists, professionals, business owners and high net worth clients.

Having joined BNI in 2001, he serves in Millennium Chapter. He loves the Givers GainTM philosophy as it works well for him personally and for his business. And he is positive that BNI will continue to be an important platform for IPP.

James believes that his best future clients are his existing clients. However, he and his team are aware of the need to build a pipeline of prospective clients. From his years of experience, James ranks the personal relationship between the clients and advisors as the most important element in the building of a successful business.

A former Finance Director of an Oil & Gas company, he defines success as “when you know that you have more than enough; when you realize that you are here to serve and to be a blessing. It is the precise moment when you are prepared to give with no reservations – expecting nothing in return.”

Currently, James sees himself as being in a position to reach out to the less fortunate. As the President of the Rotary Club of Bukit Kiara Sunrise, he gets the opportunity to make a difference in the community. He is actively involved in projects, campaigns and programs aimed at improving and impacting lives.

Church also provides another avenue to reach out to meet the needs of those who need it most.

His advice for aspiring entrepreneurs is not to despair if they have not achieved what they set out to, as they are still journeying towards their goal. It is only over when they decide it is. James Cheong’s guiding principle in life is – While hard work and knowledge will get you close, and attitude will get you there, it’s the Love of God that will put you over the TOP.

Picnic outing with children from Myanmar homes.

BNI has played a vital role in James’ business by referring quality clients to him.

James Cheong, Millennium Chapter, member since 2001

PERSONALITY PROFILE

B.R.A.G January 21

22 January B.R.A.G

Extracorporeal Blood Oxygenation and OzonationSimple Access Fluid Extraction Therapy

About EBOO Safe Therapy

Ozone therapy was established in Germany and is now endorsed in more than 25 countries all around the world including Italy, Japan, Austria, Switzerland, Cuba and some states in the US. There are 2,000 ozone clinics in Europe alone.

Extracorporeal Blood Oxygenation and Ozonation Simple Access Fluid Extraction Therapy or EBOO Safe Therapy is performed by withdrawing venous blood from the patient, using a specialized guideline with a computerized peristaltic pump controlling the rate of withdrawal. Then the same blood is infused into an oxygen-ozone gas exchange filter. After passing through the filter, the treated and filtered blood is re-infused into the patient.

Studies suggest that while providing the blood with rich oxygen, the ozone destroys foreign microbes and has antioxidant properties.

This Therapy is very suitable for people who are:• Healthy, but do not practice a healthy lifestyle• Generally feeling unwell• In the course of their illness

Other Health Benefits:• Lowers total cholesterol and low density lipoprotein to provide good cholesterol & triglycerides reading• Improves blood circulation of both heart & brain to prevent heart disease & stroke• Deformation of blood vessels and calcium formation which causes blockage of heart arteries• Clears toxin caused by heavy metal content• Reduces liver damage, reduce pigmentation and liver spots• Regulates blood pressure

The possibilities of this type of therapy will certainly achieve wonders when used on other disorders and issues associated with the human body.

KS Chan has been a member of Synergy Chapter since 2012

For more information, please log on to:www.ozonehospital.comwww.ncbi.nlm.nih.govozoneclinic.blogspot.com

Research also indicates that this therapy has been especially effective in treatment for coronary artery disease patients. It shows:

1. Improved Vasodilatation (stretching of a vessel/arteriole beyond its normal dimension leading to increased blood flow) in ischemic areas.

2. Reduced hypoxia (reduction of oxygen carrying capacity of the blood)

3. Induced Neoangiogenesis (formation of new blood vessels) due to enhanced release of nitric oxide.

Living Style Change, Enabling Various Health becoming Normal

ARTICLE

Do you know about EBOO Safe Ozone Therapy?

B.R.A.G January 23

BUSINESS ARTICLEBUSINESS ARTICLE

24 January B.R.A.G

How to spot a fake branded handbag?

If a survey on branded handbags is conducted out of 1,000 respondents, 998 will agree that top grade imitations look and feel exactly like authentic ones. Out of 2 remaining respondents, one

may be unsure and one would beg to differ because he or she knows what the other 999 respondents didn’t know.

To catch a thief let’s think like a thief. If we were to run a business selling fake branded handbags, our ultimate goal is to produce fakes as close as possible to the genuine ones, sell at a price much lower and still make a handsome profit. Authentic designer products are made from the finest quality materials and coupled with strong branding and marketing they are sold at premium prices. As fake branded handbag business owners, we will quickly realize that it is not feasible to reduce cost on raw materials and labour and yet produce an item exactly like the original.

To the general public, this major misconception that fakes are exactly like the genuine ones would be cleared if, for every top grade fake handbag produced, the original is place side by side for comparison. After some time, even the layman would notice that there will be zippers, stitches, country of origin, linings, textures, weight and even smell that are different between the two. However such exercise is very costly. There are very few who would invest in educating the public given the minimal return compared to selling.

Zipper:

Coach bag with YKK ZIPs. 90% of Coach Bags use YKK zips. When a YKK zip is spotted high chance bag is authentic. Fake Coach bags do not use YKK zips. However there are also authentic Coach Bags that do not use YKK zips.

Most consumers get worried when they see “Made in China” labels. Many brands set up factories in China to stay competitive. Coach, Longchamp, Burberry and even Prada have handbags made in China. If you ever see a Coach handbag with a made in Italy label, you should have it authenticated.

Making claims on a branded handbag’s authenticity must be handled very delicately and tactfully as it may cause embarrassment or/and resentment. It is best to examine only when you are the owner and done by a specialist. A specialist is a person who has the knowledge and skills acquired from handling branded handbags of that particular brand over time. Purchase only from trusted sellers where in the event of foul play, a full refund can be obtained.

Marcus Teoh, CEO of LuxOnU, currently serves as President of Mastery Chapter, member since 2011

Genuine Genuine

Fake VS Genuine

It is easy to differentiate when both fake and authentic bags are placed side by side. As seen here, the authentic Prada zip is larger and heavier with a hook of similar colour. The fake Prada zip is lighter and smaller.

Fake

Fake

Fake

Genuine

Genuine

Genuine

Longchamp handbags are normally secured with double stitches at the bottom of its handles and sides. The above differentiates a fake (single stitch) from an authentic Longchamp (double stitch).

The length of each stitch is also a telltale between fake and authentic handbags. The authentic Louis Vuitton Speedy bag has 4 complete stitches on both sides with equal length.

Country of Origin:

Stitches:

ARTICLE

by Marcus Teoh

B.R.A.G January 25

ADVERTORIAL

26 January B.R.A.G

If you are looking for trusted eye care providers, niche fashionable eyewear and good service housed under one roof, look no further. Vision Space will meet your needs.

Vision Space stands by their belief that everyone deserves to have healthy eyes and good vision to enjoy life to the fullest. To make this a reality in their customer’s life, they employ experienced, university

trained optometrists who are passionate to provide quality eye care with the latest advanced visioncare equipment. The fact that 90% of their regular customers are referred through word of mouth is proof of their service oriented disposition, genuine concern and care.

BNI has been a great source of referrals, business, training and support to Vision Space. Currently, three of Vision Space’s optometrists are members of BNI. Mr Woon Pak Seong, CEO, a 9 year BNI member currently serves as President of Inspire Chapter. Mr Aw Hong Tiong, COO, a 4 year BNI member, serves in LT of Uptown Chapter and Ms Lim Yee Ching, optometrist, is a member of Mastery Chapter.

Left : Woon Pak Seong, CEO, a 9 year BNI member currently serves as President of Inspire Chapter. Middle: Aw Hong Tiong, COO, a 4 year BNI member, serves in LT of Uptown Chapter. Right: Lim Yee Ching, optometrist, is a member of Mastery Chapter.

Vision Space’s centre SS2 located in a bungalow house with 15 parking lots.

I CAN SEE

NOWCLEARLY

ADVERTORIAL

B.R.A.G January 27

As early detection of eye disease is crucial to eye health, Vision Space positions itself to make a difference by providing advanced eye health screening services to their customers. Some of the services are vision evaluation, eye function analysis and eye health evaluation to detect allergies, eye infections, cataract, glaucoma and diabetic retinopathy.

Children are close to Vision Space’s heart. A child’s vision can affect his or her success in life. Vision Space adopts a kid friendly approach to eye examination, designed to put the child at ease. Even your toddler can get an eye exam here. They have a children playroom in their centres delight the children and to give the parents a peace of mind. From a parents’ point of view this definitely sets Vision Space apart from the rest.

They have two centres – one in Damansara Uptown and another in SS2 bungalow house which caters to the physically challenged too.

If you are looking for quality vision care, niche eyewear and caring service, Vision Space is the place for you and your family.

Vision Space SS210, Jalan SS2/75,47300 Petaling Jaya, Selangor. Tel : 03-7873 7399

Vision Space Damansara Uptown114G, Jalan SS21/35, Damansara Utama,47400 Petaling Jaya, Selangor. Tel : 03-7726 7899

For more information visit:www.visionspace.com.mywww.facebook.com/visionspaceoptometrist

Customers are treated to the latest eyewear that will be a reflection of their excellent taste, individuality and personal style. The world’s best niche eyewear only found in the top optical stores in the world from Paris to Milan are found in Vision Space. Among them, Theo from Belgium, Starck from France, Coppe & Sid from Italy, Mykita from Germany, Chromehearts and Oliver Peoples from USA, Gold & Wood from Luxembourg and Lindberg from Denmark. These are worn by celebrities, actors and actresses, successful businessmen, Presidents, Prime Ministers and kings. Vision Space also customizes spectacles for their customers with Tom Davies, made to measure bespoke eyewear.

ADVERTORIAL

28 January B.R.A.G

TravelThe SMART Way to

It is the time of the year when we are prepared to swap our office wear for our holiday clothes. Travel agencies are handy at these times because they are packed with travel deals, they can customize your holidays, and help you out.

“Our philosophy is to add value to our services,” says Eric Lau. Having been in the travel industry for the past 15 years, Company trips and Incentive tours organized by Travel Smart are a runaway success. Other than organizing Gala events, dinners and bonding activities, Eric and his team regularly come up with fresh, exciting and interesting ideas to add to their trips and tours.

Equipped with this timely info, Travel Smart can effectively customize travel solutions to their corporate clients. And save time while maximizing the clients’ travel budget.

Multi family trips and friendly gatherings are also a priority with them. They look into every detail to ensure that their clients have a fun-tastic and memorable time travel experience with Travel Smart. If there is just one thing anyone can take away is “I, travel SMART” says Eric.

A member of MATTA and licensed by Tourism Malaysia, you can trust Travel Smart as the professional experienced travel agents for your corporate and personal travel.

Eric Lau is from Oasis Chapter, member since 2012

Their sales representatives are located in major cities within the South East Asia region besides Korea, Japan and China. So, Travel Smart can provide accurate and relevant information to their clients.

“Travel should be fun, special and memorable. Travellingsmart is very important” says Lau. “We always update ourselves to provide the smartest way of travel to our customers.”

Customised Tours & Company Trips

ADVERTORIAL

B.R.A.G January 29

30 January B.R.A.G

Keeping your business In–Tune“In-Tune has helped us to resolve many processes and control issues and we are now operating much more organized” says satisfied customer Foo Sek Wee, Licensee, of Penyet Express Restaurant.

This is precisely what In – Tune does. They specialize in providing the much sought after back end business processing support and deliver unmatched results each

time. With their outsourcing and consultancy services in Finance, Human Resource and IT, they have become an essential part of their clients’ businesses.

How do they achieve this?

In –Tune’s team of professionals who are experts in their fields, can improve financial management, enhance operational efficiencies, as they develop and deliver flexible Finance, Human Resource and IT solutions for their clients. “It is so much easier speaking to an accountant as my previous accounts executive could not understand me and my business” says Sharine Chua, Owner, Louisiana Restaurant. They understand each client’s need, and they provide practical and real life solutions to their clients’ business challenges.

Once In–Tune steps in; the clients’ team is free to concentrate on their core business objectives. In other words, with In–Tune, you can leave the specialized function to them and focus on what you do best. This works well for In–Tune as their ultimate goal is to offer support to SMEs and businesses in their journey to becoming large corporations.

Clients continue to choose In–Tune to tune up their businesses because:

• They provide quality and uninterrupted services• Their professionals are reliable and committed individuals• They provide up to date knowledge and technology• Their team constantly equips themselves with the latest expertise

• They are cost effective• They offer budget – friendly solutions• They have a proven track record of satisfied clients• Their growing network of clientele speaks for itself• They assure confidentiality and security• Clients’ information and details are kept in confidence

In–Tune trusts that “Every SME Can Become Large” and they are prepared to offer you the professional solution and support you need.

In-Tune TeamLily Yong, Radiant Chapter, member since 2009Lai Chong Haur, Elite Chapter, member since 2013Kellie Poon, Mastery Chapter, member since 2013

For more infoTel: 03-8061 3380www.in-tune.biz

ADVERTORIAL

B.R.A.G January 31

32 January B.R.A.G

Rediscovering True Malay Cuisine

Enak KL is the first of its kind in the world – a Malay fine dining restaurant, set in the heart of Kuala Lumpur.It takes more than just great tasting food to make an emotional connection, especially the kind you miss after being away from home for a while. Enak KL has that little something special other than delectable dishes and that difficult-to-find genuine service that makes you feel right at home – no airs, no hype, none of that pretentious ‘haute couture’ feeling.

Enak KL’s combination of delicious authentic cuisine and heart warming service has won them numerous awards. Bringing traditional Malay cuisine to the fine dining population of Kuala Lumpur, Enak KL has won many well-deserved accolades.

The attention to detail can be seen from the elegant and cosy ambience at Enak KL. It is almost like a trip down memory lane to the good old days when you would visit your great-grandmother for a family dinner get-together. In addition to the nostalgic atmosphere, each of the familiar all-time local classics such as Satay, Gado-Gado and Rendang Padang are prepared using age-old recipes that have been passed down for generations, staying true to Enak KL’s goal of serving traditional and Fine Malay Cuisine that warms your heart!

Other than the usual staples, ‘all but forgotten’ local dishes also make an appearance at Enak KL in all their authentic splendour. One is Botok-Botok, and Enak KL’s version involves wrapping mackerel in aromatic ground spices and then steaming them with 9 types of herbal leaves including papaya, laksa leaf and cassava shoots.

The tedious process that goes into the preparation of the sauces illustrates just how meticulous they are. Every combination of spices that is used for each dish is thoroughly thought through, ensuring the palate is suitably imbued with the unmistakable richness of the Malay culinary heritage. Enak KL offers Sambal Bajak and Sambal Hijau alongside the traditional Sambal Belacan and Acar Rempah.

Enak KL’s selection of dishes is complemented by their personalised service. To familiarise themselves with the unique pairing of dishes to deliver an unparalleled dining experience, the Team must go through intensive training before attending to Guests. This initiative is helmed by Sherena Razaly, owner of Enak KL, to achieve a competitive edge for the family business.

Get a feel for Malay fine dining with a heart warming touch. Perhaps you’ll rediscover one of your Moyang’s (ancestor in Malay) specialities you haven’t tasted in years.

Hamidon Ramli, Enak KL Manager, Synergy Chapter, membersince 2011

Here is some of Enak KL’s recognition:• Hospitality Asia Platinum Awards (HAPA) Malaysia Series 2013-2015, 2010-2012• CNN Travel Top 4 Restaurants in Kuala Lumpur 2012-2013• Malaysia International Gourmet Festival (MIGF) 2012• Winner of Awards of Excellence• Malaysia Tourism Awards - Best Restaurant (Malay)• Merit Award 2005-2006

ADVERTORIAL

B.R.A.G January 33

Your One stopIT Solution APR provides a one-stop IT solution at an affordable price with reliable, proven solutions for your business. You can depend on APR to supply what is essential to your customer/partners. To date APR Electronic Services is one of the largest IT hardware distributor in Malaysia.

We maintain a high standard of service to meet our customers’ requirements and expectations. Running our operation from 3 factories, APR offers a large quantity and wide selection of PC and laptops. All of our equipments are tested to guarantee excellent performance.

APR is also providing quality after sales support & warranty repair to many corporate clients. Our repair lab is equipped with the latest repair machinery. The entire repair process is drafted in accordance to international best practice. Our well qualified technical team is trained abroad to provide hassle –free repairs. With adequate spare parts in store, our goal is to deliver quality laptop/PC and smart phone repairs within the shortest possible time with the best parts and price!

Danny Ng is from Uptown Chapter, member since 2004.

Some of their satisfied corporate clients have said this about APR:

“APR Electronic Services” Integrity to ensure services rendered to APex Pharmacy Sdn Bhd meets the requirement, set by our ICT Department!”Ling Ching huat, Ict Manager,Apex Pharmacy Marketing Sdn Bhd

“ Undoubtedly, APR-ES is one of the best business partners we have. We know we can count on APR-ES whenever we need help.” Liew Chew Keat, Managing Director, Cari internet Sdn Bhd

“APR-ES has proven to be a reliable and credible partner for us now and for all future collaborations!”Yong LS, Group IT Manager,Segi College

Redynamics Asia“We respect you and we believe that your certified professionals will prove to the industry that your company is highly competent in their skill sets.Raymond ChouDirector of Business Development,Redynamics Asia Sdn Bhd

“To date, sometimes on an urgent note, APR Electronic Services has never failed us.”Boon Siong, Founder and CEO,Vista Vision Specialist

“We thank APR_ES for their willingness to go the extra mile in providing various IT services to us.”Noriha Md.Noor, Manager,HR, IT & Public Affairs,Proton Commerce Sdn

   

ADVERTORIAL

34 January B.R.A.G

Real Estate

POWER TEAM CHAPTER

BNICONTACT SPHERES

Health andWellness

Marketing and

Events

Financial

A Contact Sphere is a group of related professions that work with the same clients but do not take business away from each other.

The following lists are examples of professional categories that fit the contact sphere profile. It is important to note that some professions will be in more than one contact sphere and that there could be more professional categories than are listed here.

Benefits of Power Team- Able to generate a consistent source of referrals for each other.- Able to represent bigger business potential at a higher value.- Support each other by enchancing skills and

combined resouces.

FINANCIAL

• Financial Planner• Stock Broker• Banker• CPA• Book keeping• Insurance - Health

and life• Employee Benefits• Accounting• Merchant Account• HR Professional• Charitable

Organizations• Business Insurance• Attorney, Estate

Planning• Attorney, Elder Law

REAL ESTATE

• Real Estate Agent• Mortgage Broker• Insurance - P&C• Moving Co.• Home Inspector• Appraiser• Title Company • Landscaping• Interior Design• Flooring • Painter• Security System• Electrician• Plumber • Handyman• Window Coverings

HEALTH & WELLNESS

• Chiropractor• Massage• Cosmetic Sales• Personal Trainer• Hairdresser• Nutritional Products• Optometrist• Jeweler• Image Consultant• Spa• Veterinarian• Dentist• Psychotherapist• Home Health Care• Assisted Living• Air/Water Purification

MARKETING & EVENTS

• Event Planner• Travel Agent• Caterer• Printer• Photographer• Promotional Products• Signs• Florist• Direct Mail• Website Design• Advertising Co.• Graphic Design• Public Relations• Formal Wear • Limo Services• Gift Basket

BUSINESS SERVICES

• Management Consultant • Computer Networking• Office Supplies• Telephones • Wireless Phones• Phone Services• Office Furniture• Sales Training • Business Machines• Staffing Agency• Attorney, Corporate

Attorney, Patent• Organizer• Computer Equipment• Computer Repair• Answering Services

BusinessServices

Do you know which Power Teamyou are in?

If you know of any of the following suppliers who like to apply to some of the groups with vacancies please email to info@bnimalaysia.com or visit www.bniklangvalley.com for more details of the vacancies available

B.R.A.G January 35

NETWORKRESOURCE

Get connected to the right networks & position your business to the right people

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48 January B.R.A.G

KEYFundamentals to succeed in your Business by Referral Strategy

Every business develops and practices a set of guiding principles to achieve their desired goal – long term success. These principles are most effective when they are organized in a step by step effort that defines and clarifies what you need to do.

In BNI KL West, KL South, Perak, Hong Kong and Thailand, we have applied the 5 Key Fundamentals and have results to prove that these are the keys to success in BNI!

1. Attendance: Regular and consistent attendance is crucial as it creates awareness of your brand, and enhances your visibility and your credibility in a business community.

2. Knowledge & Skills – Learn More to Earn More:Acquire the knowledge and equip yourself with the necessary skills needed to market and build brand loyalty in a business community

3. Weekly and Showcase Presentation, One-to-One and BRAG:Apply weekly by presentation and in depth knowledge through one-to-one to build and establish sustainable marketing channels.

4. Referrals:The outcomes are quality referrals and profitability for your business.

5. Visitors:Share your success stories to a growing network to continue to increase awareness of your brand.

5 KEY FUNDAMENTALS TO SUCCEED

B.R.A.G January 49

Why am I in BNI and how BNI helped me

BNI has helped to bring my sales to the next level and allowed me access to potential groups of clients which I may not otherwise have gained access to. After over 3 years in BNI, nearly a third of my sales are now either directly or indirectly thanks to BNI referrals.

Lester Seow, Uptown Chapter, member for 5 years

I am a Corporate Soft Skills Trainer, I tried securing some training programs with a big organisation but was unsuccessful. A few months later I joined BNI Uptown and got a referral for that same organisation. I was called to give a presentation followed by a chance to conduct one training program. The following year I was called back to run 2 rounds of that same program plus develop one more program.

Two years ago they increased 4 more new programs. 2014 will be my 9th year conducting training for this large organisation. In 2013 I conducted 22 days of training for this organisation. I can expect the same for 2014Major (Rtd) Michael Chua, Uptown Chapter, member for 9 years

Armon Enterprise has been a member of BNI since 2007

I started the laundry business about six months before that , with zero experience in that field.

Focus was to capture corporate clients like fitness centers, caterers, condominium etc.

Secure 1st corporate clients (FIR) within three months after joining Inspire Chapter. Followed by Desa Condominium, Izaa Caterers, Fitness First. Etc. Besides these , every week I received on an average five referrals for personal items such as jackets, dresses, comforters, bed sheet etc. The above spinned off a reoccurring monthly sales.

Even X-BNI members are still my clients.

BNI referral contributes about 40% of my total monthly sales.Armon, Synergy Chapter, Member for 7 years

I was at the BNI International Directors Conference in Long Beach in Nov 2013. When I arrived I was surprised to get an email from a Japanese to meet me at the conference. Miss Tomoko Ito participated in the BNI International Directors Conference as a translator of Mr. Mitsuo Tomono, an Executive Director from Gifu and Owari East region, Japan . Mr. Mitsuo Tomono wanted to know more about the business in Malaysia for a client. We had a brief introduction and discussion and I am looking forward to seeing them to discuss further on developing their business in Malaysia. They found me when I registered to attend the conference and I represented my company as a Branding Consultant.

On another case, I was speaking briefly to another Director from US, Elayne Lieberman, a BNI Director Consultant, from Ventura County, CA. Just with a few short minutes I was able to connect Danny Ng of Uptown Chapter, a 10 year old BNI member in KL West region, an established company who has factories in Malaysia and Thailand specializing in distribution of IT hardware and accessories eg. Laptop, PC and Tablets.

Many may not think much about BNI high level of compliance to the code of ethics and attendance policies. However, it gives a certain level of trust and it is easier to connect within the network. If you have been a member for a long time it is even easier to talk about your credibility and to introduce you. Look beyond your chapter and get ready to elevate yourself to a larger network by active participation and create credible visibility that members are willing to support and brag about you over and over again. Attending conferences, workshops, networking events and many more is what BNI provides. Plan to use the services available that is accessible by all members.

Now, I’m looking forward even more eagerly than before to participate in more BNI conferences & workshops, whether locally or international as you really do not know who you are going to meet up & connect. BNI is truly changing the way the world does business...

Andy Wong, Synergy Chapter, member for 12 years BNI Ambassador - KL West, Malaysia & Executive Director, Perak, Malaysia.

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TESTIMONIAL

50 January B.R.A.G

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