“Branding Yourself”

October 14, 2015

Self-Marketing Tips from

job-seekingMarketing Professionals

JoAnna Williamson, Ph.D./Shaun Holloway, MBA Master of Science in Marketing & Communication (MCM Program)

(Sales) Tip #1:

Stay encouraged more than you stay discouraged.

Tip #2:

Acknowledge that YOU are a marketing professional.

The Marketing Plan

Figure 1. The Marketing Plan. Adapted from Marketing (29), by D. Grewal and M. Levy, 2015, New York, NY: McGraw-Hill. Copyright 2015 by McGraw-Hill Education. Adapted with permission.

Tip #3: Actively manage your brand

YOU are your best marketing communication tool

BRAND YOU• What is the essence of YOUR brand?

• How do YOU want to be perceived by others?

• How do YOU stay relevant and on top of YOUR game in a fast-changing environment?

Tip #4:

Don’t be reluctant to re-launch yourself.

YOUR Product Life Cycle

Tip #5:

NETWORK.

Tip #5.5:

Really… NETWORK.

LIVE demonstration time…

Questions?Final tip: always ask questions

Self-Marketing Tips from

job-seekingMarketing Professionals

JoAnna Williamson, Ph.D./Shaun Holloway, MBA Master of Science in Marketing & Communication (MCM Program