business idea global

2015

Vaibhav Sinha

5/20/2015

Global Educates Brief Business Idea

Global Educates Brief Business Idea 2015

Vaibhav Sinha © Global Educates, 2015 Brief business idea created on 20.05.2015

Global Educates -‐ The Idea

“An investment in knowledge pays the best interest” - Benjamin Franklin

Education has grown beyond learning new skills or polishing the rough edges. With the ever changing world scenario and impact of new discoveries and tools, information is readily available with a click of the mouse. Yet, there is no clear way of building a bridge between parents/students and education providers. At the same time, it is equally difficult for colleges and universities to market their useful resources to the target audience. There is a clear gap between the two parties.

With this thought in mind, the founders of Global Educates decided to provide a unique and unified platform for parents, students, and institutions where they can all seek information and interact with each other, without having to leave the confines of their homes or workplace.

The aim was simple; to provide holistic solutions to parents and students, where they can learn about various preschools, schools, and colleges in India and abroad. At the same time offering marketing solutions to partner institutes – a win-win situation for all. The real motive is to lay a considerable amount of effort in finding the most accurate and updated information. To help our customers arrive at an informed decision and provide end-to-end solutions that meet the educational needs of the individuals by providing them unmatched opportunities for shaping their careers.

In ancient times, India had the “Gurukula system” of education, according to which whosoever wanted to study went to the teacher’s house and requested to be taught. If the person was fortunate enough, they would be accepted by the guru. This strong “Guru-Shishya” bond was the binding factor. In this age of modern tools and gadgets, when the lives of millions have been positively altered by search engines and online learning resources, the concept of “Gurukula system” – however fruitful it may be – sounds obsolete.

The team at Global Educates is looking to revive the ‘Guru-Shishya’ bond by bringing both of them together on a unified platform. We believe in empowering students through shared knowledge.



What we do

Everything is ‘online’ these days; & readers are looking for an informative and enriching experience. Global Educates is an online educational portal providing comprehensive information to students and their parents about various preschools, schools, and colleges, including information about various courses offered by them. In short, we offer a plethora of services to cater to the needs of our readers (parents and students) as well as associated institutions.

ü We believe, in today’s world, content is the king. There are a whole lot of people who are longing to read quality articles, impactful stories, and unbiased news. Therefore, our website is designed on the similar models to offer a unique experience to our readers (students and parents). Our blog, news, and opines sections offer an interactive medium to our audience where readers can communicate with us.

ü Also, our site boasts of an exhaustive list of various pre-schools, schools, and colleges in India as well as abroad. Thus, we offer a unique platform where parents or students can seek information about any institute with just a click of the mouse.

ü Our innovative and market defining tool – One click application submission – is unique as well as an integral part of our business model. Through this, parents or students can easily submit their application to various institutes listed on our site. A win-win for both our users as well as associated partners.

ü We also offer a monthly educational Magazine, which includes a whole lot of articles, news, opinion articles, celebrity interviews, user interaction sections, and community letters. This also enables us to provide marketing solutions to our associated schools and colleges through print media.

ü We utilize the visibility to offer marketing solutions to educational institutions. That happens through our online portal and offline promotional activities like – promotional campaigns and events like seminars and carnivals.

ü The complete application process and lead generation (student/parent details) helps us in providing a rich data analytics to our partners, which can further assist them in their aim of targeting their crunch markets and improve their marketing results.



The Team

Vaibhav Sinha

He is the Founder and CEO of Global Educates. Vaibhav holds a Master’s Degree in International Marketing Management from the University of Leeds. Before starting his entrepreneurial journey, Vaibhav has worked with companies like Cooperative and Sainsbury’s. His current focus is on taking Global Educates to a billion Indians (user growth), product innovation, and investor relations. Vaibhav has worn several hats at Global Educates – from managing day to day challenges, to Marketing, and product development.

Sumit Nangia

Sumit works as the Chief Business Officer of the company and handles the client relations and business associations. He is an alumni of MDI, Gurgaon, from where he did his MBA in Finance. Sumit comes with a strong management background with experience of working with companies like Canara HSBC. Sumit is a firm believer in innovation and is always open to new ideas. He has a history of building and nurturing brands which comes through naturally because of his excellent conceptual & analytical skills along with attention to detail. Also, he has a knack of both strategy and ground level execution.

Gaurav Sinha

Gaurav works as the Chief Technology Officer of the company. An alumnus of IIT Roorkee, Gaurav has a work experience that stretches beyond 12 years, during which he worked with companies like Lanco and Indiabulls. Gaurav owns all aspects of product research and development, user experience design and tech infrastructure. His previous experience of working in leading organizations instills a much needed confindence and positive attitude amongst team members. Moreover, his dynamic team management skills have streamlined the organization and led to positive growth.

Deepak Sahu

A M.Tech from IIT Kanpur, Deepak plays a major role in establishing a full fledged system for the company. He has a working experience of more than 12 years and has worked with organizations such as NTPC, HCC, and Velcan. His mandate is putting Global Educates right at the forefront of consumer preference and creating 'love for the brand'. Also, he handles the market research division of the company.



Senthil Kumar

He is the Co-Founder of Global Educates. Senthil holds a double MBA degree and has a work experience that stretches beyond 15 years, which includes stints in organizations like Canara HSBC. His experience and feedback is very crucial for the organization and he constantly drives each member to strive for the best. His charter is looking for expansion opportunities via strategic partnerships and kick-starting new revenue lines within the company. He is often found buzzing with new ideas.



Excellent Market Opportunity

Few interesting stats:

ü India has the second largest education system in the world with 32% of its population under the age of 15.

ü On an average, Men in India complete just 2.9 years of schooling and Women just 1.8 years. Why the numbers are so low? In fact, there are a number of resources available, but the real problem arises while implementing those resources (efficiently).

ü A recent study conducted by Ernst and Young reveals that the education market in India is expected to cross the $45billion dollar mark by the end of 2015. If this report is anything to go by, then there lies a huge pool of untapped resources almost untouched.

The Expected growth in Education Sector

44

144

10.1

37.8

0

20

40

60

80

100

120

140

160

Market share in 2010 Market Share in 2020 (Es=mated)

Budget in Billions

Market Share

Expected growth in Educa=on Sector

Schools Higher Educa=on



ü Also, with education sector already adjusting to ‘online modes of education’, the higher education sector in India is set for some major changes and developments in the years to come. We are there to tap every opportunity the moment it appears on the horizon.

Just take a quick look at a couple of graphs

Growth in the number of Colleges

16885 18064

25951

32964 35539

320 367 467 523 574 0

5000

10000

15000

20000

25000

30000

35000

40000

FY05 FY07 FY10 FY11 FY12

Num

ber o

f Ins=tutes

Financial Year

Increase in Higher Educa=on Ins=tutes

Number of Colleges Number of Universi=es



The figures and indicators are really encouraging for our venture, as they validate the fact that India has a huge untapped market which is ready for a boom. One can only imagine the marketing opportunities for ever-increasing number of students & institutes. For a venture like ours, there is a direct relationship between number of institutes and a number of opportunities.

Growth in Student Enrolment

14.4 15.8

17.2 18.7

20.3

0

5

10

15

20

25

FY08 FY09 FY10 FY11 FY12

Num

ber o

f Stude

nt (M

illion)

Financial Year

Number of Students Enroled



Why should you invest in us?

ü Young audience means a better ‘E-educated’ person which is a positive sign for our business model. We generate healthy traffic through E-magazines, latest educational news, informative blogs, online events and social media campaigns. Our website would be really beneficial for our partners. Great opportunity for overall digital marketing activities.

ü Each component on our website is designed to ease the pressure for a prospective student or parent. From finding preschools to post graduate courses, we offer all the advice which a reader seeks from us.

ü Global Educates is known for a wide footprint across media channels. Combined with a strong media arm and ethical business approach, we impress one and all with our willingness to help. We try our best to unleash the real hidden potential for students & institutions.

ü India, having a literacy rate of only 74 per cent compared to the world average of 84 per cent, presents an opportunity for private players to explore the untapped market. Also, there is a huge “demand and supply” gap with an additional requirement of 200,000 schools, 35000 colleges, 700 universities & 40 million seats in the vocational training centers. The logic is simple. More number of colleges, better marketing opportunities for us.

ü The private education sector, which was valued at $50 billion in 2008 is estimated to reach $115 billion by 2015. The emergence of the un-organized private education sector in India has also opened a door of opportunities for many companies. With increased corporate investments in the sector, the share of private schools & institutes in the total number of schools has increased over the past few years.

ü Specialized online degrees and technical online channels, gaining momentum is good news for ventures like Global Educates. We have the potential to become one stop channel for all educational needs. We aspire to help and embody values in everything we do.

ü Location plays a very important role in carrying out offline promotional and marketing

activities of various school and colleges associated with us. Our office is located in Gurgaon.

Apart from being a technological hub, Gurgaon is growing fast with a number of educational

institutes coming up at a fast pace.



Key People (Advisory Board)

Dr B.B Kumar

A Retd. Joint Director of Health, UPHSDP. Dr Kumar boasts off an experience that stretches beyond 40 years. Throughout his career, Dr Kumar has stressed on the importance of team management and team handling. While working on the advisory board of Global Educates, Dr Kumar instills his principles in day to day working of the company. He has also handled the crucial UPHSDP Mega Govt. Health system Project.

Dr Pradeep Tandon

Dr Pradeep is presently the Principal of a prestigious dental college. Dr Tandon has an experience that stretches beyond 30 years in teaching. His guidance and direction is very important for the overall success of the organization. Also, Dr. Pradeep instills confidence in each member of the team.

Mr. K.B Thakur

He is a Retd. Principal of Senior Secondary School and has an experience of more than 35 years in school management and teaching. His impressive set of qualities is only matched by his business sense and knowledge of the education industry.



Vaibhav Sinha

Chief Executive Officer

CONCEPT GLOBAL EDUCATES PVT. LTD

806, 8th Floor, Well done tech park, Sohna road, Gurgaon, Haryana-122103

Tel/Fax: +91 9555 940 940, www.globaleducates.com

+919899106610/+918130372222

business idea global

Documents