Business Presentation

Agenda

• What is bustripping?

• Management Team

• Competition

• Development Status

• Business Plan

• Proprietary Aspects

• Target Market

• Marketing

• Revenue Model

• Financial Forecast

• Exit Strategy

Let’s Go!

• Mobile App & Website

• First Mobile App of its Kind

• Comparison Shopping for Long-Distance Buses

• Growing Market (7% in 2011)

• Tens of Millions of Bus Travelers Yearly

• Millions of Google Searches Monthly

• 1/2 of Americans own Smartphones

What is bustripping?

Management

CEO

Ben Silverstein is the Founder &

CEO of bustripping. His trip from

NYC to Boston to visit Jeff Mangano

in early 2011 was the catalyst for

starting bustripping.

CFO

Jeff is the CFO of bustripping.  In

addition to overseeing the company’s

financial tracking, Jeff also oversees

West Coast business development.

VP Bus. Dev.

As VP of Business Development, Steve

works to manage and grow bustripping's

partnerships, increase revenue streams,

and lead the sales team.

Competition

bustripping is not the first website to compare more than one bus company, but it currently has the best technology and user face of any competitors, and best long-term strategy

Direct Competitors:

Indirect Competitors:• All Major Airlines• Amtrak• Orbtiz.com• Travelocity.com• Expedia.com• Kayak.com• Priceline.com• Cheaptickets.com• Similar Travel Comparison Sites

• Wanderu• Bus Bud• Bus Catchers• GoToBus

Development StatusWebsite: Developed and live as of May 22, 2013

iPhone App: Under development - Scheduled completion June 2013

Proprietary Aspects

API Access

When bustripping builds an API for a bus company that did not previously have one, we will sign agreements with those bus companies that restricts access to that API, or a similar API, to any other company

URLs

bustripping currently owns the following top-level domains for bustripping:

.com/.co/.info/.me/.mobi/.net/.org/.us

Trademarks

bustripping does not currently own the trademark for their name or logo, but will file for trademark protection within 30 days of receiving funding

Target MarketOur target audience is made up of men and women who like to travel for personal and leisure reasons on a small budget. Many of these people are young professionals who are visiting friends and family in other cities, as well as looking for a cheap and easy way to get away for a weekend.

Gender: Male & Female

Age: 18 - 35

HHI: $30,000 - $74,999

Let’s take a trip!

YEAH!Sweet...

Audience based on Comscore & Quantcast runs of competitors and studies of bus riders by DePaul

Marketing Strategy

Press:• Press for bustirpping will be important around the launch of the app and

website, as well as any time a partner joins

• bustripping could be featured in articles in a number of categories such as, Tech, Travel, Mobile, Green, and Starts/Entrepreneurship

Search:• Search will be the most important paid media for bustripping

• A strong search presence will help people find bustripping when they are looking for travel

• A strong search presence will also help the organic listing and CTR

Social:• A presence on social media sites such as Facebook, Twitter, Foursquare, and

Pinterest will be important for link building, sharing, and discovery

• A search function directly on the Facebook page will be also be included

• Paid media on social will not be a priority

Revenue ModelThe primary revenue streams will be commission from ticket referrals and ad sales.

Commission

• 3% - 15% Per Ticket

• Setup through affiliate programs and individual agreements

• Measured in EPC (Earnings Per 100 Clicks)

• 7 Day Avg. EPC

• Coach Bus Lines: $30.72

• Greyline NYC: $75.96

• City Sights: $55.02

Advertising

• Banner Ads

• Placed through Ad Networks

• Google Adsense

• Collective Media

• Undertone

• Tribal Fusion

• Measured in CPM (Cost Per 1,000 Imps)

• CPM range $0.45 - $3.00

Data

• Data is sold to a third party (Sojern)

• Sojern tracks searches and users info

• No PII

• Used for advertising

• Pixel is placed on bustripping.com

Financial Forecast

Financial forecasts for the first 24 months of operation indicate a net profit of $8.9 million.

Expenses include start-up costs, maintenance, monthly hosting, marketing, and salary for two full time employees.

Detailed breakdowns of this chart are included in business plan

$0

$500,000

$1,000,000

$1,500,000

$2,000,000

Q1 Q2 Q3 Q4 Q5 Q6 Q7 Q8 Q9 Q10 Q11 Q12

Revenue Expenses

• Capturing a growing percentage of search traffic, up to a 37% CTR

• Earnings from ticket commissions and ad sales

Exit Strategy

With a database, feed by proprietary APIs, bustripping would be an appealing acquisition for a number of a large travel sites. These could include the following: