comm334
DESCRIPTION
CRISIS COMMUNICATIONTRANSCRIPT
COMMUNICATON 334Crisis Communication
Business Communication
Select an organizational
crisis of crises in government or
business
4 steps for researching your assignment
discover the background and
precipitating events
4 steps for researching your assignment
what the organization did and said in response to
the crisis
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any critique or praise that commentators
made about the organization's
actions
4 steps for researching your assignment
Searching for ArticLes
Narrows a searchBoth terms appear in same record
Terms have different meanings
example: infidelity AND culture
AND
OR
Broadens a searchEither term may appear in record
Terms have similar meaningsexample: (adultery OR cheating)
Can look for multiple endings of a
word or plurals
apolog* apologies apologyasterisk
ProximityPhrase Searching
Allows you to specify how close you want
your terms to appear in the record
crisis w1 communication within ONE word
“crisis communication”
Social media
hashtags
apology
Crisis management
Concept A
Concept BKenneth coleEntenmann'sUrban Outfitters
connect your variables
Crisis and BP Oil
NFL and “Ray Rice”
(college or university) and sexual w1 assault
Evaluating information
Does the source:
Contain credible authoritative information?
Meet the requirements of your assignment?
Include relevant information
for your topic?
If the record isn’t full text
Click on Get@CSULB
to determine availability
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