ANNINA VERKKOMÄKI 10/09/2015

CONSUMER AT THE CENTERCONSUMER AND ADJACENT INDUSTRIES INFLUENCE TO MEDICAL WEARABLES.

TO WHOMWE DESIGN TO.

THE BIGGEST CONSUMER GENERATION IN THE WORLD?

CONSUMER GENERATIONS:

MILLENIALS.BORN: 1980 AND 2000.

GENERATION Z.BORN: MID OR LATE 1990S / MID 2000S TO THE PRESENT DAY.

BABYBOOMERS.BORN: 1946-1954

GENERATION JONES.BORN: 1955-1965

GENERATION X.BORN: 1966-1976

MILLENIALS.BORN BETWEEN 1980 AND 2000 / 71 MILLION.SPENDING POWER $170 BILLION (£102 BILLION) PER YEAR. EARLY ADOPTERS OF A NEW TECHNOLOGY. LEAD THE CONSUMER PACK, INFLUENCING PARENTS, FRIENDS AND CHILDREN WHEN IT COMES TO WHAT DEVICE TO BUY.

MILLENIALS IN CHINA.

CHINESE YOUNG GENERATION AESTHETIC PREFERENCE SHIFT.YOUNGER GENERATION HAVE FUNDAMENTALLY LESS MATERIALISTIC VALUES.

01 KAIKADO

AUTHENTIC STORIESAND MATERIALS HIGH QUALITY IS EXTREMELY IMPORTANT.

OF CHINESE SHOPPERS ARE LIKELY TO CONSIDER WHETHER A PRODUCT IS FAIR TRADE, ENVIRONMENTALLY FRIENDLY OR DONATES A PORTION OF PROCEEDS TO CHARITY WHEN BUYING.

MASTERCARD, APRIL 2015

74%01 MUJI RECYCLING

COMPARED TO USA FIGURES: 32% LIKELY TO BUY A FITNESS MONITOR 27% LIKELY TO BUY A SMARTWATCH IN THE NEXT FIVE YEARS.

ACCENTURE 2015 DIGITAL CONSUMER SURVEY

67%73%LIKELY TO BUY A FITNESS MONITOR.

LIKELY TO BUY A SMARTWATCH.

CHINESE BRANDS

Xiaomi Mi BandHypoallergic, activity and sleeptracking, alerts

TicwatchChinese language voice recognition

Lenovo Vibe BandFitness band

UWatch U10Sleep and activity tracking, compass, phone calls

ZGPax s29Mobile phone features

iMacwear M7Watch phone

WeLoop TommyActivity tracking, vibrating alerts

Inwatch piActivity and sleep tracking, alerts

No.1 Sun S2Sports monitoring, alerts, music

100€

40€

WHAT DO THEY ASPIRE TO.

REL

EVA

NC

E

MATURITY MASS MARKET. ADOPTED BY LEADING EDGECONSUMERS.

AWARENESS.

DISSEMINATIONEXPOSUREDEBATERISE

EXPOSUREDEPATERISE

CONSUMER ADOPTION.

01 APPLE IPOD02 VOLSWAGEN03 NOKIA E-71, FIRST WHITE SMARTPHONE04 SONY CYBERSHOT05 APPLE IPHONE 06 WATCH BENCHMARKING 201207 SMART PHONE BENCHMARKING 201408 WHITE CARS BEST SELLERS IN 2014

‘03 ‘05 ‘07 ‘08 ‘09 ‘11 ‘12 ‘14 ‘15

01 MINIMALLY MINIMAL BLOGSPOT

MILLENNIALS SEE THE RICHNESS IN THE STORY-TELLING, OF HAVING AN EXPERIENCE, RATHER THAN BUYING AN EXPENSIVE ITEM.

THEY DEMAND TO KNOW THE ORIGIN OF THE PRODUCTS AND THE HUMAN TOUCH THAT GOES INTO MAKING IT. THE SENSE OF WORTH COMES FROM A DEEP UNDERSTANDING OF THE LONG JOURNEY AND DESIGN PROCESS THAT LED TO THE PRODUCT’S FINAL STATE.

TRANSPARENT SUPPLY CHAINS AND ETHICAL SOURCING ARE KEY CONCERNS FOR MILLENNIALS IN EUROPE, US AND CHINA.

THEY WANT VALUE WITH VALUES.

AS TECHNOLOGY INFILTRATES EVERY ASPECT OF OUR LIVES PEOPLE ARE LOOKING FOR PRODUCTS AND INTERFACES THAT FEEL LESS ROBOTIC AND MORE HUMAN.

01 POLAROID SNAP 02 NEW MOTO 360 03 AETHER CONE SPEAKER 04 NEST THERMOMETER

05 B&0 NORDIC SKY 06 LUMIA 935

07 SONY 08 NEST SPEAKER 09 AETHER 10 APPLE WATCH 11 VIFA HELSINKI SPEAKER

01 MIHEALTH BLOOD QLUCOSE DEVICE

CHANGING CONVENTIONS IS THE KEYWORD WHEN IT COMES TO THE OUTLOOK OF THE MEDICAL DEVICES.

02 LUNAR THERMOMETER

03 AUM CARDIOVASCULAR, ELECTRONIC STETHOSCOPE

04 ASTHMA WELLNESS KIT 05 BLOOD PRESSURE MONITORING DEVICE 06 PILLPACK FULL SERVICE PHARMACY

01 PERSONALIZED APPLE MACBOOK

LOOK AHEAD FOR MORE PERSONALIZED CONSUMER-LED FUTURE.

SMART PHONES:PROJECT ARA.DESIGNED EXCLUSIVELY FOR 6 BILLION PEOPLE.

01 GOOGLE ARA / PHONEBLOCKS DAVE HAKKENS

01 APPLE IWATCH STAINLESS STEEL VARIANT

THE ONLY WAY TO GET ONE COMPANY´S PRODUCT ONTO DIFFERENT PEOPLE´S WRIST IS TO OFFER OPTIONS - SIZE, MATERIALS, BANDS FOR A WIDE RANGE OF TASTES AND BUDGETS.

SMART WATCHES:PERSONALIZATION

LONGER NOSE PADS.REDUCED FRAME CURVATURE.NARROWED NOSE BRIDGE.

EYEWARE:ASIAN FIT.

01 COVRY SUNWEAR

CURVY ELEVATED FIT

STANDARD FIT

01 TESLA MODEL S

AUTOMOTIVES:MACHINE LEARNING.EXCEED EXPECTATIONS WITH PRE-EMPTIVE SERVICES.

HOW.

MEDICAL WEARABLES HAVE EVEN MORE NEED TO BE STYLISH THAN SMARTWATCHES; OTHERWISE, CONSUMERS SIMPLY WOULD NOT WEAR IT. MATTEO LAI, CEO EMPATICA

‘‘01 EMPATICA WEARABLE FOR ACTIVITY, STRESS AND SEIZURE TRACKING

01 CUE LETS USERS PERFORM MEDICAL DIAGNOSTICS AT HOME

RISHI MACHANDA, HEALTH BEGINS

WE NEED TO IMPROVE HEALTH WHERE IT BEGINS - NOT IN A DOCTORS OFFICE - BUT WHERE WE LIVE, WORK, EAT, SLEEP, LEARN AND PLAY.

‘‘

TOM X LEE, MDFOUNDER & CEO

ONE MEDICAL GROUP

HEALTHCARE IS WAY BEHIND OTHER INDUSTRIES WHEN IT COMES TO BEING CONSUMER-ORIENTED.

01 AWAIR INDOOR AIR MONITOR CONNECTS WITH SMART DEVICES, AUTOMATICALLY INTEGRATING WITH PRODUCTS INCLUDING PHILIPS HUE LIGHTBULBS AND THE MISFIT SHINE. PLANS TO INTEGRATE WITH NEST AND IFTTT IN THE NEAR FUTURE.

‘‘

TWO BACKGROUNDS BETTER THAN ONE.MASTERING THE CO-OPERATIVE NETWORK IS THE FUTURE.

01 STUDIO GLITHERO

GENERALLY WHEN WE THINK OF HEALTH, WE THINK OF MEDICAL PROFESSIONALS BECAUSE THAT’S TYPICALLY HOW PEOPLE ARE TREATED. BUT IN ORDER TO PREVENT ILLNESSES, THEN YOU HAVE TO GET AHEAD OF THE CURVE, WHICH COULD LOOK LIKE A TOTALLY DIFFERENT SKILL SET THAN A DOCTOR.

BARBARA BUSHGLOBAL HEALTH CORPS

‘‘

SMART MATERIALS ARE HELPING PRODUCTS TO LAST THE ENTIRE LIFECYCLE.TYPICAL EXAMPLES ARE FUNCTIONAL COATINGS FOR SELF-CLEANING, ANTI-STATIC, ANTI-REFLECTIVE, HYDROPHOBIC AND ANTI-BACTERIAL. BY THESE MATERIAL INNOVATIONS, CONSUMERS ARE EXPERIENCING A NEW MATERIAL SCIENCE.

01 3D PRINTED CAST

SMART IS THE NEW BLACK IN MATERIALS.

THE LIFESAVINGDOT.MOST WOMEN IN INDIAN VILLAGES CANNOT AFFORD IODINE THAT PREVENTS COMPLICATIONS AT BIRTH AND OTHER HEALTH ISSUES. THE IDEA TO CONVERT BINDIS INTO IODINE PATCHES CAN BE REVOLUTIONARY.

01 3THE LIFE SAVING DOT TESTING THE BINDIS ON WOMEN IN RURAL PARTS OF THE WEST INDIAN STATE OF MAHARASHTRA.

USING PAPER FUSED WITH SOAP, PEOPLE CAN PROTECT THEMSELVES FROM THE GERMS IN THE SRI LANKA’S BUSIEST PUBLIC TRANSPORTATION.

ASIRI GROUP HOSPITALSSRI LANKA

SOAP BUS TICKET.

01 ASIRI GROUP HOSPITALS SOAP BUS TICKET, SRI LANKA

01 UNIVERSITY OF TOKYO FUNCTIONAL INK MADE OF SILVER FLAKES, ORGANIC SOLVENT, FLUORINE RUBBER AND FLUORINE SURFACTANT

A NEW FUNCTIONAL INK THAT CAN BE HIGHLY CONDUCTIVE EVEN WHEN STRETCHED TO THE EXTREME.

TAKAO SOMEYA UNIVERSITY OF TOKYO

JUNE 25, 2015

STRETCHABLESENSORS.

HOW:

1 USER CENTRIC2 QUALITY MATERIALS3 MAKE IT DESIRABLE

THANK YOU.