couponico - pitch (sep 2013)
TRANSCRIPT
Founder : Devis Giordano
Web application where companies release coupons promoted by social network users
Companies need to be promoted and
get new customers
Merchants
PublishersPublishers want to earn
through their social network profiles
Needs
Merchants Publishers
Users
promoted by
offer discounts
print and use coupon
Solution
Revenue model
amount of a sale via Couponico
5%
15%80%
Merchant
Publisher
Competitors
Affiliation programs
Cost model based on conversion of leads
Coupon websites
Companies receive user promotions while release coupons
More credibilty of advertisement performed by users
Advertising
PPC ads or Promoted PostsFacebook Offers
Target
Merchants Facebook Users
250k
1.9 M
Hotel
Retail shops
Restaurants
Cafè
1
potential merchantsin Lombardia (Italy)
1. Unioncamere Lombardia - Demografia imprese 2° trimestre 20132. Facebook Advertising
2 potential users (age 18-40) who live in Lombardia (Italy)
Team
Devis Giordano
Luca Bellé
Founder & lead web developer @ couponicoExperience in web developingStudent at University of Pavia
Web developer & SEO @ couponicoExperience in web developingStudent at University of Pavia
Progress status
Started 3 months acceleration period at Polo Tecnologico (Pavia)
june july-august september2013
Development of the web application (back-end and front-end)
First beta release
Feedback collection
Users acquisitionUsers acquisitionby invitation
Progress status
march2014 septembernovember
Release improved website version
50+ companies inLombardia (area test)
150+ companies involved in Italy
Development of mobile applications(iOS+Android)
300+ companies involved in Italy
Financials2014 2015 2016
MerchantsPublishers
P&LRevenue
COGSOperating exp.
Mktg & SalesR&D - Technology
HRG&AEBT
350 1900 7000900 3500 25000
€75000 €484000 € 1.9 M€14000 €88000 €350000€38000 €78000 €200000€7000 €30000 €100000€1500 €2000 €3000€24000 €43000 €90000€5500 €3000 €7000€23000 €318000 € 1.35 M
Funding150k €
6%
30%25%
39%
Mktg&Sales
G&A
HR
COGS(Publishers)
