jaqard pitch (dec 2013)
DESCRIPTION
Jaqard is a new concept in social shopping for fashion. The first mobile/web community for sharing fashion advice. A visual Q&A for fashion where you can ask the perennial question: "What would match with my new dress? Have you just bought an amazing piece of clothing? Are you in need of some smart ideas to enhance your style? Use Jaqard to take a picture with your smartphone and let the community of fashion lovers recommend new style combinations.TRANSCRIPT
J A Q A R D
E n h a n c e y o u r s t y l e
Looking for style advice? A community of stylists ready to help
?
H o w i t w o r k s
Snap a photoask a question...
Stylists browse cataloguefor matching items
Buy recommendedclothing
Crowdsourcedfashion tips
A liate marketing Temporary shopson mobile/web
Unconventional marketing
2013 2014 2015
B u s i n e s s m o d e l
Shop inside the app
- Embedded catalog: 100s of shops
- Redirection to shop sites
- Track sales through 3rd party platforms ( eg. Zanox, Tradedoubler, Linkshare, .... )
- Commission: 5%-20% on orders value
- Common practice for fashion market
A f f i l i a t e m a r k e t i n g
- Embedded catalog: 100s of shops
- Redirection to shop sites
- Track sales through 3rd party platforms ( eg. Zanox, Tradedoubler, Linkshare, .... )
- Commission: 5%-20% on orders value
- Common practice for fashion market
Showcase for emerging brands Capsule collections
T e m p o r a r y s h o p
- Scouting for emerging brands / Capsule collections from established brands
- Exclusive items
- Limited time ( 1 month / 1 week )
- Limited quantity
- Impulse purchases
- Drop shipping ( no warehousing )
- 35% commission
Promotions, analytics,
o ers
U n c o n v e n t i o n a lM a r k e t i n g
- Sponsored competitions ( eg. “most voted advice wins a coupon for shop XYZ” )
- Brand awareness ( eg. “use brand XYZ as advice and get rewards” )
- Sponsored catalog entries
- Jaqard analytics for business
- DIY targeted offers
- Sponsored competitions ( eg. “most voted advice wins a coupon for shop XYZ” )
- Brand awareness ( eg. “use brand XYZ as advice and get rewards” )
- Sponsored catalog entries
- Jaqard analytics for business
- DIY targeted offers
B u s i n e s so p p o r t u n i t y
USA: clothing 10% purchased online, $45bln in 2014*
France: ~50% adults shop for clothing online**
Japan: clothing 1st online category **
Russia: +40% online apparel 2012**
UK: 39% 18-34yrs-old seek fashion advice on facebook***
* Moodys, Apparel Retailers at the crossroads, Feb 2013
** Y-Stats, global clothing B2C e-commerce report 2013
*** Drapers, Etail report 2012
Jaqard is the first social shopping app to mix:
- Peer-to-peer interaction
- Handmade recommendations
- Embedded shopping
in a premium design environment
W h y U s
Shopping
Social
Contests, giveaway
MobileAdvertising
Bloggers & pro stylistsenlistment
M a r k e t i n g s t r a t e g y
Mauro LongoneCEOERP consultant for fashion
Stefano PeruzziMobile Developer5 yrs as iOS dev
Marco MartiniUX DesignerTaento.com
Jennifer CatalanoMarketing ManagerUSA Marketing/PRLuxottica, Procter & Gamble
Allegra CatolfiUK Marketing/PR
Gabriele StringaItaly Marketing/PRBobos.it Editor in Chief
Giorgia ChiampanItaly Marketing/PRBobos.it Editor in Chief
Enrico BaccianiniSysopVodafone, EU
Laura AngiusAdvisor(Privalia global manager)LoveTheSign owner
T e a m
M i l e s t o n e s
18th October 2013: test iPhone app released in Italy, 10 shops
18th February 2014: app v1.4, UX revision, international launch (USA, UK, DE, FR, NL), 40 shops
1st February 2014: Web version, new countries (RU, KR, BR, ES, ...)
1st September 2014: Temporary shop launch
September 2014: Android version
October 2014: Jaqard for business (analytics)
February 2015: DIY promotions for brands
