customer testimonial video – 5 things to be consider before shoot
TRANSCRIPT
In today’s time, people would love to listen about products and services from others who they know or can connect with rather than the representatives of the company. That’s where the role of testimonial videos becomes very crucial. In order to enhance the overall presence, sales and revenues of the company, one can prepare engaging testimonial videos with the help of any prominent corporate film production company and see desired results in a quick succession.
Here are a few things that you need to consider before you shoot a testimonial video in order to get the best possible results-
SCHEDULING A PRE-SHOOT MEETING IS ALWAYS BENEFICIAL
Even though it may not seem that intelligent decision to yourclient, but scheduling a pre-shoot meeting with intervieweescan do wonders. Not only you can know them very well, butalso make them feel at ease. Through this way, you caninspect the shooting site one last time and check if they wouldneed any other thing during the interview.
THE OVERALL STYLE OF THE VIDEO MATTERS
Either you can ask the speaker to sit in a newsroom andspeak about the products and services, or you canactually go in the field and show the practical usage ofthe same. One thing that can enhance the quality of corporatevideo production services is nothing but the effort put in at thetime of shooting videos.
ARE YOUR INTERVIEWEES PREPARED FOR THE INTERVIEW
It can be very decisive for the testimonial videos as howand what your speaker speaks. If you want to show usersspeaking about your products and services in front of thecamera, then make sure you communicate them well inadvance.
DOES THE VIDEO DELIVERS THE ACTUAL MESSAGE
Each video should be prepared with a message for theaudience, so that they can connect with it and build faith.Making any speaker in front of the camera say “products ofXYZ are amazing, and everyone should use them” is not amessage, but an opinion. So, make sure you successfullydeliver the core message through the video.
Keep Calm & Make Awesome Testimonials
So, these are a few very important things that should betaken into consideration before shooting any testimonialvideo.
