deconstruction of oh no marina and the diamonds

Deconstruction of Blue Jeans Lana Del Rey

Deconstruction of Oh No! Marina And The Diamonds

Alice Roberts

Style

-According to Goodwins theory this music video is a Hybrid.

-Styles include a performance which is the lead singer (Marina) lip syncing to the track

-It is also a narrative which means that the story of the song is being told through Marina performing and telling the story. The concept of the video stems from the lyrics of "Oh No!" which reference being obsessed with consumerism, success, money and fame.

Beginning

-On beat editing is used almost instantly on the opening shot where Marina (lead singer) punches to the beat of the music which results in post-production editing of POW in the style of a cartoon. This is also known as a relationship between music and visuals which is commonly used in all music videos according to Goodwins theory.

-As the video progresses with punches and on beat editing the band title appears in the same cartoon font this would be a demand from the record label to signify and develop the brand name. Again this is a common feature noted from Goodwins theory.

Matching lyrics to visuals is used a lot throughout the video in particular the beginning, this is a common trait used which has been noted as a generic feature in Goodwins theory.

The lyrics at this point match as Marina sings Im only after success (above and below screenshots)

Throughout the video there are many references to the song title Oh No! this relationship between music and visuals and also music and lyrics is a common trait of the Goodwin theory, here are some examples taken from the video.

Also features lyrics from the chorus

Influences

Diamandis (Marina and the Diamonds real name) said the music video was influenced by 1990s cartoonsand the old "zany neon"MTVgraphics.

http://upload.wikimedia.org/wikipedia/en/thumb/b/b4/OhNo%21MusicVideo.png/220px-OhNo%21MusicVideo.pngThis inter-textual reference to cartoons could increase popularity of the bands image and video, this again is a feature of a music video according to Andrew Goodwins theory.

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deconstruction of oh no marina and the diamonds

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