designing better experiences - uxpa spring extravaganza workshop, 30 april 2014
DESCRIPTION
Slides from @danny_bluestone and @duckymatt's workshop at UXPA's Spring Extravaganza at IBM, 76/78 Upper Ground, LondonTRANSCRIPT
DESIGNING BETTER EXPERIENCES
Image Copyright: Chartoff-Winkler Productions & United Artists
WHO WE ARE I’m Matt @duckymatt !
!
!
!
!
!
WHO WE ARE I’m Danny @danny_bluestone !
!
!
!
INTRODUCE YOURSELVES
Image Copyright: Paramount Pictures
THE PLAN1.5 HOUR WORKSHOP DELVING INTO USER-CENTRIC APPROACHES TO DESIGN (BRIEFLY!)
Image Copyright: Lucasfilm & Twentieth Century Fox
UX?SO, WHAT IS
User experience encompasses all aspects of the end user’s interaction with the company, its services and its products
JAKOB NIELSEN & DON NORMAN
Photo credit: http://www.nngroup.com/people-jakob-nielsen-photos/
Source: http://www.nngroup.com/articles/definition-user-experience/
Businesses cannot treat their customers as passive “consumers” any longer; every company is in the user experience business.
KAREN MCGRANE
Source: http://alistapart.com/column/explaining-water-to-fish
Photo credit: Eirik Helland Urke: http://www.flickr.com/photos/webdagene/6149954950/
WHAT IT ISN’T
Image Copyright: Columbia Pictures
IT IS NOT USABILITYUX IS ABOUT DELIGHTING YOUR CUSTOMERS AND SHOWING THEM YOU CARE
Image Copyright: Twentieth Century Fox & DreamWorks SKG & Cruise/Wagner Productions & Blue Tulip Productions
Source: http://www.uie.com/articles/kano_model
THE KANO MODEL
SO, WHAT SHOULD UX ACCOMPLISH?
People will forget what you said. People will forget what you did. But people will never forget how you made them feel.
MAYA ANGELOU
Photo credit: York College ISLGP http://commons.wikimedia.org/wiki/File:Maya_Angelou_visits_YCP!_2413.jpg
POOR UX LEADS TO CONFUSION, FRUSTRATION OR EVEN ANGER
Photo credit: Mat Walker https://www.flickr.com/photos/matski_98/8259750205/
More examples: http://shitliftux.tumblr.com/
A B C
ANALYSING USABILITY
AS A MECHANIC…
Image Copyright: Paramount Pictures & Robert Stigwood & Allan Carr Productions
AS A CAMPER…
Image Copyright: Peter Rodgers Productions & The Rank Organisation
GOOD UX DEPENDS ON CONTEXTTHE USER, THE ENVIRONMENT, THE TASK AND OTHER FACTORS
Image Copyright: Warner Bros. & Esperanto Filmoj & Heyday Films
USER CENTRED DESIGN
Image Copyright: HBO
RESEARCH
DESIGN
ADAPT
MEASURE
13
2
4
THE BRIEF
RESEARCH1
Image Copyright: Warner Bros.
WHO ARE OUR USERS?1
EXERCISE
Image Copyright: Walt Disney Pictures & Tim Burton Pictures
*TIME FOR A BREAK*
Image Copyright: Warner Bros.
PERSONAS1
Image Copyright: Astralwerks, & Gramercy Pictures & Propaganda Films & Single Cell Pictures
PERSONAS1
EXERCISE
BACKGROUND AGE RANGE, NATIVE LANGUAGE, WORLD OUTLOOK !
EXPERIENCE FAMILIARITY WITH SIMILAR SERVICES OR PRODUCTS AND WILL THEY NEED TO LEARN !
NEEDS WHAT MOTIVATES THEM? DO THEY SHARE BEHAVIOURAL TRAITS? !
CONCERNS WHAT CONCERNS DO THEY HAVE? !
GIVE THEM NAMES AND DRAW THEIR FACE!
DESIGN2
Image Copyright: Be Gentlemen Limited Partnership & Lawrence Bender & Miramax Films
PRIORITY SORTING2
EXERCISE
ORDER THE FEATURES OR SECTIONS BASED ON THEIR IMPORTANCE TO EACH PERSONA
Image Copyright: Columbia Pictures & Hawk Films
RAPID SKETCHING3
EXERCISE
1. SIGNING UP AS A MEMBER !
2. FINDING AND SIGNING UP FOR AN EVENT !
3. FINDING AND APPLYING FOR A JOB
Image Copyright: Twentieth Century Fox Film Corporation & Paramount Pictures
MEASURE4
Image Copyright: DreamWorks SKG & Universal Pictures
Your ego is a bad designer
CHRISTOPHER BUTLER
http://www.newfangled.com/your_ego_is_a_bad_designer
CORRIDOR TEST4
EXERCISE
Image Copyright: Warner Bros. & Legendary Pictures & Syncopy
NEARLY THERE
Image Copyright: Paramount Pictures & Lucasfilm
WHAT UX IS AND WHAT IT ISN’T
WHY AND WHERE A USER-CENTRED APPROACH
IS NECESSARY
TECHNIQUES WITHIN THE USER-CENTRED DESIGN
PROCESS
THANK YOU@duckymatt @danny_bluestone @cyberduck_uk
Copyright: Studio 37 & La Petite Reine & La Classe Américaine & JD Prod & France 3 Cinéma & Jouror Productions & uFilm