Full Digital Strategy For The

Presented By: Shane T. Lanzon

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THE OLD

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THE NEW

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THE PROBLEM

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• Develop a full digital strategy that works by:

• Identifying the target market

• Establishing key performance indicators

• Developing the “big idea”

THE SOLUTION

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• Continued...

• Tools and tactics that will be used

• The budget

THE SOLUTION

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TARGET MARKET

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Key Performance Indicators

• Increase Facebook likes to 520,000

• Increase Twitter followers to 184,019

• Increase Instagram followers to: 50,000

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• Establish a distinguished Foursquare account

• Increase Pistons online store sales by 10 percent

• Increase 18-29 year olds attending home games

Key Performance Indicators

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• Create a “Official Detroit Pistons Games” Foursquare account

• 15 percent off any merchandise for checking-in

• Enhance mobile application to become social media friendly

THE “BIG IDEA”

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CURRENT MOBILE APP

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• Utilize Facebook (strong following)

• Establish Foursquare for promotions

• Google Adwords to optimize SEO

TOOLS AND TACTICS

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Budget

Facebook $1,470

Google Adwords

$154,560

Digital Agency

$750

Total $156,780

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Presented By: Shane T. Lanzon

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