Marketing Research

Task To know whether the advertisement is

attractive To find out the reason for liking of coca cola

advertisement

Coca cola

Coca-Cola is a cola (a type of carbonated soft drink)Sold in

stores, restaurants and vending machines.

Introduced in 1886

It is produced by The Coca Cola Company (United States)

The Coca-Cola Company offer nearly 400 brands in over

200countries or territories.

Achievements 2011 coca cola the No: 1 brand in the world.

brand value at $78.861 billion.

400 brands in over 200 countries or territories

over 1.7 billion serving each and every day”.

Marketing mix The project is under the promotion

Effectiveness of advertisement

Research Purpose

Whether it is attractive to the customers

coca cola advertisement is influencing .

Research Design and Research Method

Descriptive research

Survey method

Questionnaire

Data collection form Primary data

Sample plan and Sample size convenience sampling method is used

Samplings from 50 people

Analyzing Data According to the respondents replay

Questionnaire prepared according to task and aim of work

Closed ended questions are used

Questionnaire How you know about coca cola ?

How well do you remember advertisement?

What is your general impression about coca cola advertisement?

Do you think coca cola advertisement is effectiveness?

Why you think it is effectiveness?

Respondents 50

76 % respondents from male and 24 % from female

Most of them know about the advertisement from media

56 % have good impression about the advertisement

54 % of them agreed that its is effectiveness

Its because of the celebrity and making of advertisement

72 % of them agree with the statement that because of advertisement coca cola brand is famous in all the 28 states of India .

Conclusion Coca cola advertisement is effectiveness because of

making and the colorfulness

Brand ambassadors is a major factor for attractiveness

Repetitive advertisement also is a factor

Recommendations Advertisement should be much more enjoyable , new

themes should bring , change should be there , so it will attract more than the present

Should be different in each state

Attractive slogans

New advertisement campaigns

more focus in youngsters