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SECURITY PROPOSAL FOR

THE PULSE EXPERIENCE

PREPARED FOR

SHERRI NORTON

APRIL 1, 2009

PROPOSED BY SAGE GARRETSON

Garretson 1

Sage Garretson

Ms. Norton

Electronic Publishing

7 April 2009

Security Issues with the Pulse Experience

Introduction

It is every nightclub manager’s dream to see men and women waiting outside just to

catch a glimpse of the nightclub scene. Most issues facing nightclubs are mostly centered on

security and the security of patrons. We have an increasing amount of young adults who bring

outside conflicts and jealousies into the club that will eventually erupt into violence. But the

most common problem of security is the numerous accounts of inebriated individuals who

become loud and obnoxious, for any number of reasons.

Furthermore, every nightclub manager’s first priority needs to be security and customer

satisfaction. If customers do not feel safe in a nightclub, they will most likely not attend the

nightclub thus reducing income. If a customer feels safe and welcome, despite past occurrences,

they will most likely come back, which is in fact the “lifeblood of any club” (McGoey). When

patrons of a club return and bring friends, that is what makes the club fuel.

Main Body

Most security personnel need to identify a potential problem as soon as the problem is

made public. Whether this be as they are entering the club, or during hours within the facility. It

is best to make sure that safety is number one on the list of priorities, in front of entertainment.

He also wrote on to say, “Many of these bouncers have little experience and receive no real

training. In a crisis, inexperienced bouncers will be forced to rely on their own common sense

and physical instincts to solve a problem. This is a scary concept” (McGoey). He stated in

practical terms that people, such as bouncers and security personnel have no actual experience

Garretson 2

and are forced to rely upon pure instincts and their own good judgment. For most overly-sized

people, this could be very bad because chances are, these people have very short tempers and no

self control because they do not worry about the consequences. The best idea for security would

be to make sure and train security and bouncers for proper patron control. The best way to

control a patron is to simply control them, not abuse them or harm them in a physical way. The

“rule of thumb is one floorman for each anticipated fifty to seventy-five (50-75) patrons,

depending on the "security history" of the establishment” (Witherspoon). Because our

establishment is brand new, we need to plan for one floorman for every 40 patrons. This will

further increase our security and therefore, safety of the customers.

Companies such as Nightclub Security Consultants do exactly what their name implies,

they do consulting for large nightclubs and guarantee that they can reduce violence and any

possible insurance policies. A consulting company would be preferable due to the high amount

of experience these consulting companies have and therefore they usually have a higher success

rate.

Conclusion

In conclusion, proper training for bouncers and floor personnel is required and needed in

the business of nightclubs. Without proper training of floor personnel, the nightclub would be in

total chaos and problems would arise at every corner and minute of operation. So without the

needed training, we would be out of business

Garretson 3

Works Cited

McGoey, Chris E. "Nightclub Security, Bouncers, Doormen Need Training, security consultant,

Chris McGoey, nightclub security expert." Crime Doctor, Security Advice for Home,

Family, Business, Chris McGoey, Security Consultant, Security Expert Witness. 13 Apr.

2009 <http://www.crimedoctor.com/nightclub_security_3.htm>.

McGoey, Chris E. "Nightclub Security, Managing Obnoxious Patrons, security consultant, Chris

McGoey, nightclub security expert." Crime Doctor, Security Advice for Home, Family,

Business, Chris McGoey, Security Consultant, Security Expert Witness. 13 Apr. 2009

<http://www.crimedoctor.com/nightclub_security_2.htm>.

Witherspoon, Ralph. "Security for Bars, Taverns and Nightclubs." Nightclub Security Expert -

Bars - Taverns - Nightclubs. 13 Apr. 2009 <http://www.security-

expert.org/nightclubs.htm>.

6223 Hollywood Blvd., Hollywood, CA, 90027(697) 584-9485

www.thepulseexperience.comOwned and Operated by:

Ethan Bettes and Sage Garretson




























MEMO

To: Employees and Clients of The Pulse Experience From: Ethan Bettes, Assistant Manager and CofounderDate: 24 March 2009 Subject: Notification of upcoming DJ opportunity

I am writing to inform you of my intention to hire DJ Flava Fresh for the first full week of May.

He is a new young gun for the recording industry and has been involved in the production of many songs for artists such as Akon, Fergie, Lil Wayne, and Mariah Carey. He has recently informed me that he would greatly enjoy the opportunity to display his skills and get his name out as a DJ by performing at Pulse.

I feel that we should definitely take hold of this opportunity and let him work the upcoming week in May. The date is tentative, and I would like to hear what you, our clients, think concerning his ability and a possible scheduling commitment.

Once again, thank you for your support.

Club monthlyClub monthly

A monthly newsletter A monthly newsletter to all employees of to all employees of

the pulse experience!the pulse experience!

Summer is coming!!

WEE

K OF

APRI

L 20T

H

S ummer is coming up! And we are expecting a huge

attendance increase due to the major moving of people to the metropolitan area. We all know how hectic it can become during the spring-summer sea-son and i hope you all work dilegently and with pride. Re-member that the customer is always right, unless intoxicated otherwise. Henceforth, this newsletter is devoted to help you remember your customer

appreciation tips and hints as to make your experience at the pulse experience to be a fun and pro-ductive one. The Full Report on Page 2!

page 1

Sage Garretson

April 5th 2009

The pulse experience. take me away!

C u s t o m e r S e r v i c e

First of all, make sure that the customer understands that

you can solve all of their needs. Reach out to the customers and ensure they are having the best experience. Greet everybody as they entire the dance fl oor/bar area. If a customer has a com-plaint, make sure to try and re-solve it on the spot if you can. If you can not solve it by yourself without endangering yourself or the customer, please call management and they will handle any and all problems. Occasionally it is ok to bend the rules if a cus-

tomer is getting out of hand, but be sure to use good judgement. All of the customers should be taken under the assumption that they are intoxicated of some degree and therefore careful delicacy is need-ed to ensure correct treatment of customers. Lastly try and take note on the customers who you know have been coming in often and take note to behavior to try and relate to them, the more we reach

out to them, the better they will think of our establishment and hopefully will return.

page 2

bouinthecohtae

EMAIL ETIQUETTEBy: Sage Garretson

EMAIL ETIQUETTE

1. Be concise and to the 1. Be concise and to the point.

Do not make an e‐mail longer than it needs to be Remember that reading an e‐mail is harder be. Remember that reading an e mail is harder than reading printed communications and a long e‐mail can be very discouraging to read. y g g

2. Answer all questions, and 2. Answer all questions, and pre‐empt further questions.

An email reply must answer all questions and pre empt An email reply must answer all questions, and pre‐empt further questions – If you do not answer all the questions in the original email, you will receive further e‐mails regarding the unanswered questions, which will not only waste your q y ytime and your customer’s time but also cause considerable frustration. Moreover, if you are able to pre‐empt relevant questions, your customer will be grateful and impressed with your efficient and thoughtful customer service with your efficient and thoughtful customer service. Imagine for instance that a customer sends you an email asking which credit cards you accept. Instead of just listing the credit card types, you can guess that their next question yp , y g qwill be about how they can order, so you also include some order information and a URL to your order page. Customers will definitely appreciate this.

3. Use proper spelling, grammar 3. Use proper spelling, grammar & punctuation.

Thi i l i b i This is not only important because improper spelling, grammar and punctuation give a bad impression of your company it is also impression of your company, it is also important for conveying the message properly E‐mails with no full stops or properly. E‐mails with no full stops or commas are difficult to read and can sometimes even change the meaning of the sometimes even change the meaning of the text. And, if your program has a spell checking option, why not use it?g p , y

4. Make it personal.4. Make it personal.

N l h ld h il b ll Not only should the e‐mail be personally addressed, it should also include personal i.e. customized content For this reason auto customized content. For this reason auto replies are usually not very effective. However templates can be used effectively in However, templates can be used effectively in this way, see next tip.

5. Use templates for frequently 5. Use templates for frequently used responses.

S i d i Some questions you get over and over again, such as directions to your office or how to subscribe to your newsletter Save these texts subscribe to your newsletter. Save these texts as response templates and paste these into your message when you need them You can your message when you need them. You can save your templates in a Word document, or use pre‐formatted emails. use pre formatted emails.

6. Do not write in CAPITALS.6. Do not write in CAPITALS.

IF YOU WRITE IN CAPITALS IT SEEMS AS IF IF YOU WRITE IN CAPITALS IT SEEMS AS IF YOU ARE SHOUTING. This can be highly annoying and might trigger an unwanted annoying and might trigger an unwanted response in the form of a flame mail. Therefore try not to send any email text in Therefore, try not to send any email text in capitals.

7. Don't leave out the message 7. Don t leave out the message thread.

When you reply to an email you must include the original When you reply to an email, you must include the original mail in your reply, in other words click 'Reply', instead of 'New Mail'. Some people say that you must remove the previous message since this has already been sent and is p g ytherefore unnecessary. However, I could not agree less. If you receive many emails you obviously cannot remember each individual email. This means that a 'thread less email' will not provide enough information and you will have to will not provide enough information and you will have to spend a frustratingly long time to find out the context of the email in order to deal with it. Leaving the thread might take a fraction longer in download time, but it will save the g ,recipient much more time and frustration in looking for the related emails in their inbox!

8. Read the email before you 8. Read the email before you send it.

A l f l d ' b h d il A lot of people don't bother to read an email before they send it out, as can be seen from the many spelling and grammar mistakes the many spelling and grammar mistakes contained in emails. Apart from this, reading your email through the eyes of the recipient your email through the eyes of the recipient will help you send a more effective message and avoid misunderstandings and and avoid misunderstandings and inappropriate comments.

9. Take care with abbreviations 9. Take care with abbreviations and emoticons.

I b i il In business emails, try not to use abbreviations such as BTW (by the way) and LOL (laugh out loud) The recipient might not LOL (laugh out loud). The recipient might not be aware of the meanings of the abbreviations and in business emails these abbreviations and in business emails these are generally not appropriate. The same goes for emoticons, such as the smiley :‐). If you for emoticons, such as the smiley : ). If you are not sure whether your recipient knows what it means, it is better not to use it.,

10. Do not use email to discuss 10. Do not use email to discuss confidential information.

S di il i lik di d If Sending an email is like sending a postcard. If you don't want your email to be displayed on a bulletin board don't send it Moreover a bulletin board, don't send it. Moreover, never make any libelous, sexist or racially discriminating comments in emails even if discriminating comments in emails, even if they are meant to be a joke.

11. Use a meaningful 11. Use a meaningful subject.

T bj h i i f l h Try to use a subject that is meaningful to the recipient as well as yourself. For instance, when you send an email to a company when you send an email to a company requesting information about a product, it is better to mention the actual name of the better to mention the actual name of the product, e.g. 'Product A information' than to just say 'product information' or the just say product information or the company's name in the subject.

12. Avoid long sentences.12. Avoid long sentences.

T k i f Try to keep your sentences to a maximum of 15‐20 words. Email is meant to be a quick medium and requires a different kind of medium and requires a different kind of writing than letters. Also take care not to send emails that are too long If a person send emails that are too long. If a person receives an email that looks like a dissertation, chances are that they will not dissertation, chances are that they will not even attempt to read it!

13. Don't send or forward emails containing offensive, or racist comments

By sending or even just forwarding one libelous, or offensive remark in an email, you and your company can face court cases resulting in multi‐illi d ll ltimillion dollar penalties.

14. Don't forward virus hoaxes 14. Don t forward virus hoaxes and chain letters.

If you receive an email message warning you of a If you receive an email message warning you of a new unstoppable virus that will immediately delete everything from your computer, this is

t b bl h B f di h most probably a hoax. By forwarding hoaxes you use valuable bandwidth and sometimes virus hoaxes contain viruses themselves, by attaching ll d fil h ill h d i a so‐called file that will stop the dangerous virus.

The same goes for chain letters that promise incredible riches or ask your help for a charitable y pcause. Even if the content seems to be bona fide, the senders are usually not. Since it is impossible to find out whether a chain letter is real or not, ,the best place for it is the recycle bin.

15. Don't reply to spam.15. Don t reply to spam.

B l i b b ibi By replying to spam or by unsubscribing, you are confirming that your email address is 'live' Confirming this will only generate even 'live'. Confirming this will only generate even more spam. Therefore, just hit the delete button or use email software to remove spam button or use email software to remove spam automatically.

DONE!DONE!

Hosted by Ethan Bettes and Sage Garretson6623 Hollywood Blvd. Hollywood, CA, 90027

(697) 584-9485Ladies get free drinks from 10-11

First 20 people get1/2 half off drinks!!

www.thepulseexperience.com--Clothing Optional--

SSaattuurdayJJJuuullyyy 66

March 13, 2009 Mr Bob Saggett 2873 Xyz Road Kansas City, MO 64069

Dear Mr Saggett: We would like to inform you of our brand new location located on the East Coast! We have been having such success that The Pulse Group, our Head Office, has decided to expand to the East Coast! We would like to cordially invite you to our grand opening, once again! We would also like to offer you free passes to our club’s most luxurious club experience, freshly imported Chinese massage therapists, who are willing to give you, Mr Saggett, a lasting experience at our club! They will be able to offer you whatever you wish, as long as it is legal of course. We also have 14 new drinks that are on the top 100 list of the best alcoholic beverages from around the world! Your friend, Sage Garretson

March 13, 2009 Ms Ethan Bettes 5545 Def St Lees Summit, MO 64068

Dear Ms Bettes: We would like to inform you of our brand new location located on the East Coast! We have been having such success that The Pulse Group, our Head Office, has decided to expand to the East Coast! We would like to cordially invite you to our grand opening, once again! We would also like to offer you free passes to our club’s most luxurious club experience, freshly imported Chinese massage therapists, who are willing to give you, Ms Bettes, a lasting experience at our club! They will be able to offer you whatever you wish, as long as it is legal of course. We also have 14 new drinks that are on the top 100 list of the best alcoholic beverages from around the world! Your friend, Sage Garretson

March 13, 2009 Mrs Josh Hindman 2139 Cookson St Lees Summit, MO 64063

Dear Mrs Hindman: We would like to inform you of our brand new location located on the East Coast! We have been having such success that The Pulse Group, our Head Office, has decided to expand to the East Coast! We would like to cordially invite you to our grand opening, once again! We would also like to offer you free passes to our club’s most luxurious club experience, freshly imported Chinese massage therapists, who are willing to give you, Mrs Hindman, a lasting experience at our club! They will be able to offer you whatever you wish, as long as it is legal of course. We also have 14 new drinks that are on the top 100 list of the best alcoholic beverages from around the world! Your friend, Sage Garretson

March 13, 2009 Mr Ricky Bobby 1981 Primrose St Lees Summit, MO 64064

Dear Mr Bobby: We would like to inform you of our brand new location located on the East Coast! We have been having such success that The Pulse Group, our Head Office, has decided to expand to the East Coast! We would like to cordially invite you to our grand opening, once again! We would also like to offer you free passes to our club’s most luxurious club experience, freshly imported Chinese massage therapists, who are willing to give you, Mr Bobby, a lasting experience at our club! They will be able to offer you whatever you wish, as long as it is legal of course. We also have 14 new drinks that are on the top 100 list of the best alcoholic beverages from around the world! Your friend, Sage Garretson

March 13, 2009 Mr Scott Lacombe 1009 Violet St Lees Summit, MO 64068

Dear Mr Lacombe: We would like to inform you of our brand new location located on the East Coast! We have been having such success that The Pulse Group, our Head Office, has decided to expand to the East Coast! We would like to cordially invite you to our grand opening, once again! We would also like to offer you free passes to our club’s most luxurious club experience, freshly imported Chinese massage therapists, who are willing to give you, Mr Lacombe, a lasting experience at our club! They will be able to offer you whatever you wish, as long as it is legal of course. We also have 14 new drinks that are on the top 100 list of the best alcoholic beverages from around the world! Your friend, Sage Garretson

March 13, 2009 Mr Brian Poynter 19182 Electronic Road Lees Summit, MO 64001

Dear Mr Poynter: We would like to inform you of our brand new location located on the East Coast! We have been having such success that The Pulse Group, our Head Office, has decided to expand to the East Coast! We would like to cordially invite you to our grand opening, once again! We would also like to offer you free passes to our club’s most luxurious club experience, freshly imported Chinese massage therapists, who are willing to give you, Mr Poynter, a lasting experience at our club! They will be able to offer you whatever you wish, as long as it is legal of course. We also have 14 new drinks that are on the top 100 list of the best alcoholic beverages from around the world! Your friend, Sage Garretson

March 13, 2009 Ms Nate Morris 69 Cirilia's Blvd Lees Summit, MO 64069

Dear Ms Morris: We would like to inform you of our brand new location located on the East Coast! We have been having such success that The Pulse Group, our Head Office, has decided to expand to the East Coast! We would like to cordially invite you to our grand opening, once again! We would also like to offer you free passes to our club’s most luxurious club experience, freshly imported Chinese massage therapists, who are willing to give you, Ms Morris, a lasting experience at our club! They will be able to offer you whatever you wish, as long as it is legal of course. We also have 14 new drinks that are on the top 100 list of the best alcoholic beverages from around the world! Your friend, Sage Garretson

March 13, 2009 Mr Kyle Anderson 1069 Virgin Road Lees Summit, MO 64005

Dear Mr Anderson: We would like to inform you of our brand new location located on the East Coast! We have been having such success that The Pulse Group, our Head Office, has decided to expand to the East Coast! We would like to cordially invite you to our grand opening, once again! We would also like to offer you free passes to our club’s most luxurious club experience, freshly imported Chinese massage therapists, who are willing to give you, Mr Anderson, a lasting experience at our club! They will be able to offer you whatever you wish, as long as it is legal of course. We also have 14 new drinks that are on the top 100 list of the best alcoholic beverages from around the world! Your friend, Sage Garretson

March 13, 2009 Mr Cody Dolasky 20069 Studly Dr Lees Summit, MO 64098

Dear Mr Garretson: We would like to inform you of our brand new location located on the East Coast! We have been having such success that The Pulse Group, our Head Office, has decided to expand to the East Coast! We would like to cordially invite you to our grand opening, once again! We would also like to offer you free passes to our club’s most luxurious club experience, freshly imported Chinese massage therapists, who are willing to give you, Mr Dolasky, a lasting experience at our club! They will be able to offer you whatever you wish, as long as it is legal of course. We also have 14 new drinks that are on the top 100 list of the best alcoholic beverages from around the world! Your friend, Sage Garretson

March 13, 2009 Dr David Ulrich 1902 Dhouc Dr Lees Summit, MO 64007

Dear Dr Ulrich: We would like to inform you of our brand new location located on the East Coast! We have been having such success that The Pulse Group, our Head Office, has decided to expand to the East Coast! We would like to cordially invite you to our grand opening, once again! We would also like to offer you free passes to our club’s most luxurious club experience, freshly imported Chinese massage therapists, who are willing to give you, Dr Ulrich, a lasting experience at our club! They will be able to offer you whatever you wish, as long as it is legal of course. We also have 14 new drinks that are on the top 100 list of the best alcoholic beverages from around the world! Your friend, Sage Garretson

SAGE GARRETSON 6623 HOLLYWOOD BLVD HOLLYWOOD CA 90027

JACOB MCCAW 1313 NW SAUL RD LEE’S SUMMIT MO 64085

March 6, 2009 Jacob McCaw 1313 NW Saul Rd. Lee’s Summit, MO, 64085 Dear Mr. Jacob McCaw: On March 5th, I bought a buffet at your location in Lee’s Summit, MO, and your buffet caused me quite an issue.

Unfortunately, your Chinese Chicken Stir Fry was not adequate because I found a hair in the buffet bin. I am disappointed because your food not only caused me personal anguish and henceforth I felt that your establishment is not sanitary. I spoke to the manager on duty about my issue, and although he issued an apology, I am not satisfied that enough was done to resolve my complaint.

To resolve the problem, I would appreciate a refund of the price of my dinner that evening. Once the hair was found, I was unable to finish eating or to enjoy my dining experience. Enclosed is a copy of my receipt.

In addition to the refund, I hope that you will examine your sanitation practices so that this does not happen again in the future. Please contact me at the below address or by phone at (697) 584‐9485.

Sincerely, Sage Garretson 6623 Hollywood Blvd. Hollywood, CA, 90027

March 5, 2009 Ms. Carolina Davis 5200 Roselawn Avenue Topeka, KS 67218 Dear Ms. Davis, Your presentation at the Kentwood Business Club was one of the most enjoyable our club has ever had. It is always a pleasure to have a professional like you speak on ways a graduate can seek a job. The follow‐up question‐and‐answer period as well as your handouts well received. On the advice of our teacher, our accounting class has decided that one way we can follow up your presentation is to bring to class employment ads, and then write letters of application. Already the class has prepared twelve letters, which were sent to our teacher as the employer; thirteen more are all ready to be signed. I believe this is one of the most interesting projects I have ever been assigned. Members of the class have learned to critique the letters without feeling self‐conscious about their work. Would you consider reviewing some of our letters and advise us which you think best? We hope you will say, “Yes!” I will call you next Monday to discuss the details. Sincerely yours, Sage Garretson 347 Main Street Topeka, KS 67209

6623 Hollywood Blvd. Hollywood, CA, 90027

*Exculsive Club*

Open at 7 pm

(697) 584-94856623 Hollywood Blvd. Hollywood, CA, 90027

Open at 7 pm everyday

[email protected]

Alabama Slammer ..........................................................$10.95 1/2 oz amaretto almond liqueur 1/2 oz Southern Comfort peach liqueur 1/2 oz sloe gin

1 1 s lplashh orange j j iuice1 1 s lplashh sweett andd sour mixix

Highland Cooler Mix .....................................................$10.95 1 oz Scotch Whisky 1 oz (fresh) Lemon Juice 2 dashes Angostura Bitters 4 oz Ginger Ale 1 tsp Powdered Sugar

Sex on the Beach Mix ....................................................$12.95 1 oz Vodka 3/4 oz Peach Schnapps Cranberry Juice Grapefruit Juice

Scooby Snack Mix...........................................................$10.95 1/2 oz Midori Melon Liqueur 1/2 oz Coconut Rum 1/2 oz Creme de Bananes 1/2 oz Pineapple Juice

Mojito Mix .........................................................................$10.951 1/2 oz Light Rum

3 tbsp (fresh) Lemon Juice 2 tsp Sugar 3 (Sprig) Mint Club Soda

Lost Cherry Mix ...............................................................$12.95 1 oz Cherry Vodka 1/4 oz Creme de Menthe 1/2 oz White Creme de Cacao 1 oz Orange Juice 1 oz Heavy Cream

Cosmo Mix ........................................................................$10.95 1 1/2 oz Vodka 3/4 oz Triple Sec 1 oz (fresh) Lime Juice 3/4 oz Cranberry Juice

White Russian Mix ..........................................................$10.95 2 oz Vodka 1 oz Coff ee Liqueur Light Cream

BEVERAGES BEVERAGES

electronic publishing documents

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security of patrons

security personnel

security issues

train security

security history

security proposal

nightclub security consultants

common problem of security