ellie irene o’connor · communication & social media strategy created a team of internal...

Employment Background!2004 – Feb/2015, Information Experts, Director and Senior User Experience Analyst - Established usability practices and services while providing outstanding usability consultation, website and web-based training development to over 100 federal and commercial clients. !2004 America On-Line, Web Producer - Worked on a contract basis as a Web Producer overseeing nine product channel launches including Black Voices and the Election 2004 special web portal of the AOL suite of sites. Provided voice talent for AOL- Broadband online commercial spots. !1998 – 2003 CBMI, Web Consultant - Worked on several federal projects to ensure product usability and solutions were Section 508 compliant. Helped agencies comply with update to the ADA law to have websites accessible to those with

I use on a daily basis Mac OSX, Microsoft Windows Google Analytics & Webmaster Tools Adobe Photoshop Omnigraffle

Proficient and comfortable HTML/HTML5/CSS MAMP Macintosh, Apache, MySQL, PHP JAWS Screen Reader (508 testing) !!

Worked with and can support Axure jQuery & frameworks (Bootstrap) PHP .NET JavaScript

Ellie Irene O’[email protected] 719-505-5149

Content Strategy Web Design, Development & Support !

Scenario/Persona Creation Information Architecture Training Development Section 508 Compliance

Technical Skills!

User & Needs Analysis Requirements Gathering Wireframes & Prototypes Research-based Solutions

User Experience Strategist !Certified Usability (UX) Analyst and Strategist with over 15 years experience helping commercial and federal clients to effectively develop software, web, mobile and online training solutions.

With a background in web development and a passion for making useful things, I collaborate with and lead project teams to create interactive and engaging products that meet the business, customer and brand goals. I help companies understand their users, create plans and collaborate with developers and designers to create solutions to address those user’s needs, all while maintaining budget and brand goals.

As a lead UX analyst and Director, I am responsible for shaping the user experience practice and adoption throughout all aspects of the company—from Sales through Support. I get clients, executives and other resources excited about UX and help coach teams to adopt concepts into their current workflows. Additionally, I work with client and in-house subject matter experts to develop educational solutions and web-based training plans and programs.

Areas of Expertise!

mailto:[email protected]

mailto:[email protected]

disabilities. Also lived through Y2k helping the State Department get several software systems up to speed including their Bid Manager tool used by all foreign diplomats to bid on future postings. !Experience Synopsis!!

UX Consulting For the last 7 years I have been a champion for usability helped grow our internal UX support team. As the Senior Usability Analyst and director, I provide the lead UX research, analysis and planning for most projects at Information Experts. Products include new or redesigned websites, online marketing engagements, communications plans, content strategies and online training program development. I excel in extracting business and user requirements and then communicating those needs to everyone from executives to programmers in easy-to-understand formats. Perform current state and data analysis as well as conduct in-depth user-analysis using both in-person and remote testing methods. With that data, create use cases and workflow diagrams to help inform and direct development and design activities. Comfortable in Waterfall and Agile best practices and can adapt methods to facilitate any development schedule. Create wireframes and prototypes with input from design and development teams. As products and sites are developed, provide oversight and perform testing throughout the development lifecycle. !Director of Interactive Development Group Since 2010, directed and managed a team including developers, content strategists and designers. Provide oversight and management ensuring resource billability. Work closely with executives and other senior staff to set yearly department budgets, assess training needs and assist with HR issues as needed. Hire and recruit resources as well and provide annual and semiannual review of team members. I routinely write and present large sales proposals to clients and provide support to the executive staff for a number of different practice areas including operations, accounting, marketing and sales. Oversee research and development of time-saving solutions for use in-house or with clients. Created the concept for in-house ASP.net and PHP-based tools for use on web-based training and website development projects. Our internally developed CMS saved overall development costs by 60% for web-based trainings with three major government agencies. !Application, Website and Training Development & Consultation Provide senior-level support for application, website and web-based training projects for commercial and federal clients. Work with subject matter experts (SMEs) to gather requirements, develop roadmaps to address learning objectives and needs. Execute and develop websites or online courses using a variety of rapid-development tools and programming languages. !Training and Team Building In addition to training new and current employees on how to adapt usability best-practices into their deliverables, lead “Interactive Jam Sessions” to help with training on new concepts, ideas and processes. These actives helped spark ideas, community and learning within the company as well as provide hands-on training—company wide—on various topics. !Proposals and Reports Responsible for developing strategic reports and sales proposals for internal and external audiences. Frequently present recommendations to clients to gain buy-in for future and current projects. Develop corporate presentations, trainings, case studies and best-practice guides for use by employees and executives. !

http://ASP.net

Communication & Social Media Strategy Created a team of internal content strategists to develop social media strategies for the company and external clients (federal and commercial). Work with internal teams during downtimes to develop or assess tools and processes that allow for better management, communication and idea sharing among employees and customers. Monitor and maintain analytic accounts for all corporate sites and social media outlets. Maintain SEO and develop content strategy used on social media and insight articles. Created Wordpress-based communication tools for use internally. !

Experience Highlights !!Website Consultation - Information Experts, The Chertoff Group, Carlyle Group, Northern Virginia Hebrew Congregation, People Tactics, Cognative Technologies and SE Solutions www.informationexperts.com !

• Work as lead to design new layout and functionality for various commercial websites. • Gather requirements, analyzed data and user’s needs to create recommendations for client buy-in. • Establish use cases/personas, site architecture, user experience and administrative workflows based on input from

clients and users. • Develop social media, marketing, SEO and other content strategies or plans that can be easily managed and

adapted based on data by tying to measurement and tracking tools such as Google Analytics. • Work to integrate opt-in 3rd party marketing tools into sites as well as develop plans that leverage content or

products from the sites across multiple outlets. • Provide clients with content management systems (CMS) that drastically reduce their website maintenance time,

provide a more modern experience for users and integrate useful features such as social media, blogs or press releases, e-commerce and opt-in marketing widgets. !

Online Research Application & Website Development - National Institute of Health (NIH), Human Genome Research Division !

• Lead effort to define requirements and develop an online Ruby-on-Rails web application that allows participants to enter family health information, while researchers were able to collect data to study the social behaviors of users.

• Conducted requirements gathering with various stakeholders, provided user-flow diagrams and detailed wireframes to provide a framework for development and implemented tools for in-house NIH user-testing.

• Developed complex wireframes, annotated with requirements and developer notes for use by internationally-based development group. Experinced with remote teams including design, PM and development.

• Assisted PM in outlining in-scope and out-of scope features that allowed NIH to make informed functionality decisions and actionable steps for future growth of the research website.

• Created and developed initial engagement strategy to keep users interested and engaged with the system to ensure researches obtain relevant and “real-world” data. !

Usability and Website Recommendations - National Archives and Records Administration, Clinton Presidential Library, G. W. Bush Presidential Library and Office of Presidential Libraries Websites

Performed stakeholder interviews, analyzed website data and user surveys to write recommendation reports to address usability issues on the current sites and preempt any potential issues with the newest Presidential site to be launched in 2012. Once accepted, delivered complex information architectures and wireframes on how to craft the new online experience for former President George W. Bush and provided solutions and plans to update the already live William J. Clinton library website.

http://www.informationexperts.com

!Usability Study and Software Redesign - Refworks http://www.refworks-cos.com/RefWorks2.0/

Conducted a full usability study and site redesign for Refworks suite of online tools, an online software tool for bibliographic management with over a million users world-wide. Led stakeholder interviews and remote user-testing with various user groups domestically and internationally using the Morae testing tool. Created personas, detailed current-state analysis, heuristic evaluations, surveys and then developed reports that captured and conveyed business and user needs. Provided detailed wireframes based off findings and created the new site architecture for all five online tools which was used by development teams as a style guide for future implementations. !

Usability Design and Development - ChesapeakStat/INDUS Worked with the creative and development teams to produce templates for use on the Drupal CMS-based website for the EPA’s Office of Water ChesapeakStat website. Provided site architecture, wireframes and XHTML/CSS templates based on user needs, system requirements and agency goals. !

Training, Website Development and Forum Management -The College Board SAT Spring Pilot http://www.readytestgo.net

Served as lead training and web analyst during the SAT Spring Pilot for Test Center Supervisor pilot participants which tested the impact of new forms of communication, support and training on SAT test days country-wide. Identified topics that would have the most positive impact on testing days by interviewing users, looking at popular or frequent forum topics, FAQs and help-desk transcripts. Based on that data, developed robust video-based training courses to address complex topics and issues. Developed a WordPress-based CMS for use during pilot which included online live chat and forums for test-center participants as well as training courses developed. Assisted with survey creation and set up for pre and post-pilot testing. Provided Google Analytic reports in conjunction with survey results and findings in a final report for stakeholders. !

Educational Website Content Strategy, Concept & Development - EPA RadTown USA Redesign epa.gov/radtown Produced concept,site architecture, wireframes and created the overall interactive strategy for the redesign of RadTown USA, an interactive and visually engaging program to teach younger audiences about the possible sources of radiation found in their every-day lives. !

Software Updates and FAQ Development- U.S. Department of State Worked on the annual programming updates to the Bid Manager software used by all Foreign Service Officers to select and bid on future station postings. Created a new interface for easier navigation for this future assignment management tool. Updated FAQs and help files within the software using RoboHelp. !

Video-based training and Social Outreach - Federal Retirement Thrift Investment Board Created an interactive, instructional DVD and website for financial understanding of the L-Funds. Conducted stakeholder interviews, user analysis, and focus groups to better understand the target audience for federal savings plans. Assisted with a full-scale analysis of the current educational DVD and it’s ability to convey desired Learning Objectives. Provided recommendations for improvements and gained buy-in for updates to content, design and functionality. The DVD was launched to 4 million users in the 4th quarter of 2009. !In 2011, wrote interactive and social media strategy report for the new ROTH 401(k) program released to all Federal employees and Uniformed Services members. Provided guidance on social media outreach and promotion as well as recommendations on how best to integrate the new program into their current website. !

http://www.refworks-cos.com/RefWorks2.0/

http://www.readytestgo.net

http://epa.gov/radtown

Web-based Training Program Support - Department of Education FSA Coach Training 2005-2012 Led the successful effort of a complete recoding and redesign of the award-winning (Silver Inkwell) FSA COACH training for all Federal Student Aid offices. Revitalized course to be more user-friendly and to address several functional issues. Helped to develop an in-house content management system for easier annual updates to the regulatory content throughout the 4,000 page training course redesign. Worked with ED’s assistive technology department to ensure an optimal user experience for disabled users in compliance with Section 508 standards. !

Education!Certified Usability Analyst, Human Factors International 2008 Coursework in Science, Technology & International Affairs, Georgetown University, 1997-1999 Coursework completed in Content Development for Electronic Media and Multimedia Fundamentals, George Washington

University, 2000 Graphics for the Web, Advanced Photoshop, Intermediate Flash, and Advanced Flash Courses, Westlake Internet Training,

2001 !Awards!

• 2011 Marcom Platinum Winner and 2011 Communicator Award of Distinction for FRTIB Investment Fund DVD • 2009 Communicator Award of Distinction for FSA COACH on-line training for Federal Student Aid officers and Information

Experts Corporate Website • 2008 Award of Distinction EPA RadTown USA SpeedQuiz • 2004 Crystal Award of Excellence AOL Broadband Gear Website (provided voice-talent) !

Referrals (LinkedIn Recommendations)!www.linkedin.com/in/ellieoconnor/ Ellie is an incredible creature of the interactive industry. She can be a creative, strategic thinker (crafting marketing plans, website audits, and analysis documents) or she can be a masterful technician (creating personas, user flows and wireframes). She is also a courageous leader who uses her voice to fight for "the user" and/or her team members. And she does it all with a big smile and infectious laugh. Sharing a cube and later an office with Ellie has taught me many things about the user experience and technical world, but more importantly she's taught me to be confident in my ideas, be passionate about what I believe in, and to always make time in my day for a good chuckle. As i've moved on from Information Experts, I certainly have days of "Ellie Withdrawal" but I've been lucky enough to keep her as a friend and as a colleague. This girl is going places! January 11, 2013, worked with Ellie at Information Experts, Inc. Elicia Potter User Experience Designer at Network for Good !I've worked with Ellie and reported to her, and she's one of the hardest working people in the business in either role. As a developer she was knowledgeable and innovative; as a manager she's always protected and fought for her people, looked for new and interesting opportunities to grow the business and our technologies, and pushed herself harder than any of us. December 11, 2012, Jonathan reported to Ellie at Information Experts !Ellie is an incredibly valuable and integral asset at Information Experts. Her technical expertise is exceptional, and her attention to the overall user experience ensures we build the most user-centric solutions possible. I feel very fortunate to have Ellie in the Information Experts family. December 5, 2009, Marissa Levin CEO at Information Experts, Inc.

http://www.linkedin.com/in/ellieoconnor/

Ellie teaching a Card Sorting technique to a colleague (left). Card Sorting exercises can help to identify complex information architecture and are one way to see how users group your products or approach content or features on your site. This can help to determine navigation schemes, better ways to organize content for your users and can also highlight issues that might be causing frustration.

Example: Usability direction and training

Hand drawings, collaborative design sessions, user testing and analysis—these are just a few of the tools in my UX tool box!

MONITOR RESOLUTION

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REFWORKS

Far far away, behind the word mountains, far from the

countries Vokalia and Consonantia, there live the blind texts

HINTS

Lorem ipsum dolor sit amet consectateur nonummy lorenzino.


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ID # AUGET DE SAINT-SYLVAIN, Louis Xavier,Baron de Los Valles...The Career of Don Carlos, since the death of Ferdinand the Seventh...

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AUGET DE SAINT-SYLVAIN, Louis Xavier,Baron de Los Valles;

CHARLES, Infant of Spain, Son of Charles IV., calling himself

Charles V., King of Spain

The Career of Don Carlos, since the death of Ferdinand the

Seventh: being a chapter in the history of Charles the Fifth.

[electronic resource]

1835

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Notes Cataloging Source: Uk Uk; xviii; ; 8º.; Block export: X; Link: PAR

BLL01 776 000141476 The Career of Don Carlos, since the death of

Ferdinand the

Seventh being a chapter in the history of Charles the Fifth. The Career

of Don Carlos, since the death of Ferdinand the Seventh: being a

chapter in the history of Charles the Fifth.;

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AUGET DE SAINT-SYLVAIN, Louis Xavier,Baron de Los Valles...The Career of Don Carlos, since the death of Ferdinand the Seventh...

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Analysis of clinical records of dental patients attending Jordan University Hospital: Documentation of drug prescriptions and local anesthetic injections

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English, French, German

1985

Far far away, behind the word mountains, far from the countries Vokalia

and Consonantia, there live the blind texts. Separated they live in

Bookmarksgrove right at the coast of the Semantics, a large language

ocean.

A small river named Duden flows by their place and supplies it with the

necessary regelialia. It is a paradisematic country, in which roasted

parts of sentences fly into your mouth.

Even the all-powerful Pointing has no control about the blind texts it is

an almost unorthographic life One day however a small line of blind text

by the name of Lorem Ipsum decided to leave for the far World of

Grammar. The Big Oxmox advised her not to do so, because there were

thousands of bad Commas.

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English, French, German

1985

Far far away, behind the word mountains, far from the countries Vokalia

and Consonantia, there live the blind texts. Separated they live in

Bookmarksgrove right at the coast of the Semantics, a large language

ocean.

A small river named Duden flows by their place and supplies it with the

necessary regelialia. It is a paradisematic country, in which roasted

parts of sentences fly into your mouth.

Even the all-powerful Pointing has no control about the blind texts it is

an almost unorthographic life One day however a small line of blind text

by the name of Lorem Ipsum decided to leave for the far World of

Grammar. The Big Oxmox advised her not to do so, because there were

thousands of bad Commas.

Separated they live in Bookmarksgrove right at the coast of the

Semantics, a large language ocean.

Print

Department of Oral and Maxillofacial Surgery Oral Medicine and

Periodontics, Faculty of Dentistry, University of Jordan, Jordan;

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Back to all Refernces.

Example: User study and development of an easier-to-use application based on data, needs and best-practices

!Refworks Suite of Tools Drastically updated a suite of online tools (used by over a million people all over the world) to better meet the needs of their users and more modern devices keeping them competitive in the marketplace. Contributions • International and Domestic User Testing • Surveys and Focus Groups • Data Analysis • Information Architecture • Persona Development • Wireframes After

!

Example: User experience architecture and requirements gathering !!Provided client with WordPress-based CMS website that drastically reduced their website maintenance time, provided a more modern experience for users and integrated useful features such as Press Releases, e-commerce and opt-in marketing widgets.

PeopleTactics http://www.peopletactics.com PeopleTactics needed a website redesign that would allow for easy integration of new products, services, an on-line store & integrated with third-party marketing tools. !Contributions • Information Architecture • Persona Development • Wireframes • Marketing Opt-in • Content Strategy • E-commerce Set up

Shared Tree - Pedigree Path #1

My Profile

Sister

My Profile

Father

My Profile

Mother(deceased)

My Profile

GrandFather

My Profile

Grand Mother

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Functional/Flow Notes 1. Index case create initial family tree.2. Invites other family members (in tree) to participate and view the family tree.3. Invited family member X can view data in the tree. As an Editor, they can add new information but if they want to change existing

information, this will have to be approved by the Admin/Approver4. The Admin/Approver role can be assigned to any active/living family member.5. As other members are added and working in the data, the approver will be alerted and editors will get prompts when new

information is added. They will be prompted to review health recommendations and any new health alerts the more data is added.

6. Survey/questions following accepted or rejected updates.("Why don't you want to share or update?")

NIH Invited User

(Index Case)

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NIH Invited User

My Data & Prompts to Invite other members

Family Member

Invited User

Access Data & Results(Initial Snapshot)

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Additional Notes 1. Users all work from the same data2. Only one member has "Approver" status and can approve edits.3. Index case (initial invitee) has Administrative control and can pass full admin rights to different family members

Survey:Why or why not?

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Do you want to update or change?

Yes

Edit Rejected-Notification-Reason-Prompt to discuss?

Edit Notification-Prompt to recheck profile/recommendations-Alert for any major changes

No

My Profile

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SisterFather

Edit Shared Data

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Survey:Why or why not?

Do you want to Share your health

information?YesNo

Approves or Rejects Updates

to Tree Can assign "approver role"

(Approver/Admin)

NIH Online Research Tool !Phase one of the research tool translated a pdf-based worksheet into an online application that allowed researches to monitor and track user behaviors and data. Phase 2 planning shown to the left. !Contributions • Personas • Requirements Gathering • Focus Groups • Wireframes • Prototypes • Data Analysis

http://www.peopletactics.com

http://www.peopletactics.com

!Example: Online training development and support!

• Identify Training needs and goals to develop plans to address learners needs

• Create wizards, tutorials using video and multi-media rich elements

• Convert online courses from PowerPoint or Instructor-led manuals

• Develop training content for software applications, processes and best-practices courses

• Architected Learning Management Systems (LMS) to house courses and report on user data

• Analyze users, scour FAQs or forums to identify content for future trainings and provide recommendations to clients

!!Above: Video-based training developed for SAT testing centers to train on proper techniques to address real-world issues that occur on testing days. Helped to reduce number of test-room violations at participating centers.!!Left: Converted Powerpoint, instructor-led training into a fully narrated course for new program sponsors. Reduced an expensive in-person orientation into a two-hour, self-paced course available online.!!Bottom: Online “Writing for the Web” training resources developed for a Federal client. Course and additional printable “job aids” provided clear direction for content authors.

ellie irene o’connor · communication & social media strategy created a team of internal...

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