energizing your association with components
DESCRIPTION
A look at how chapters and member communities can energize your associationTRANSCRIPT
Energize Your Members:Using Components to Drive Engagement
Peggy Hoffman, CAEPeter Houstle
Mariner Management & Marketingassociation management, component development, leadership training
Source: www.diabeteseducator.org
Source: www.mgma.com
Source: wordle.net
• Poll 1:• What type of components do you have?
Geographic (chapters, affiliates …) Specialty Interest Group (SIG) or Community of
Practice (CoP) Specialty Practice groups Divisions Virtual communities None
Membership Drivers …
Interest
Issue
Discipline
Geography
• Poll 2:• Do you track your members’ drivers?
Yes, we capture in our member data file each member’s key driver/s
We don’t track individually but do survey Not in any formal way at this time
Component Success Drivers …
Color – YES!(people & energy)
Size or shape – No!
Association Role…Understand the drivers
• Issue• Interest• Discipline• Geography
Create opportunities
• Formal• Informal
Assist
• Embedded Expertise
• Tools• Training• Setting metrics
Celebrate• Recognize• Reward
Learn more …
• Associapedia – Info on Components & other association topics http://www.asaecenter.org/wiki
• Idea Center – Mariner’s blog covering all aspects of components http://www.marinermanagement.com/idea-center
• Components & ROI Research – 2 studies on why’s of components http://www.marinermanagement.com/resources
• Social Fish Blog – great resource for building community http://www.socialfish.org/blog
Contact us …Peter Houstle [email protected] Peggy Hoffman, CAE [email protected]
or on Twitter @peggyhoffman
Mariner Management & Marketing301-725-2508 * www.marinermanagement.com