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GBTA Chapter Benefit Updates

Ed Barrett VP, Membership & Marketing

Amir Bahmani Director, IT

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Chapter Benefit Update | Agenda

• Chapter Charter Updates • New Chapter and Community Member Benefits • GBTA All Access Membership Review • Technology Integration Review • All Access Membership Development Update • Membership and Marketing Services – DRAFT • Next Steps

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Chapter Charter Updates

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Partnership Pays – Higher Retention

Members who are involved with both a Chapter and GBTA maintain their membership for an average of 9.8 years as opposed to an average of 6 years for members of just a Chapter or just National.

4 MORE YEARS!!

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Chapter Charter Update

• Arizona

• Ohio Valley

• Michigan

• Austin

• Dallas/ Ft. Worth

• New Jersey

• North Carolina

• San Antonio

• Utah

• Inland Northwest

• Georgia

• Chicago

• Wisconsin

• Los Angeles

• North Florida

• South Florida

• Puget Sound

• Mid South

• Silicon Valley

• Tampa Bay

Chapters Affiliates

• North Central

• Upstate NY

• Northern Virginia

• Baltimore/ Washington

• New York City

• Tennessee

• Oregon

• San Diego

• Virginia

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New Chapter and Community Member Benefits

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New Language

Chapter Member Community Member

GBTA Member Industry Member

Business Travel Association (BTA)

GBTA Chapter or GBTA Affiliate

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Delivery of New Community Member Benefits is Dependent Upon The Technology Integration and Chapter Chapter Agreement

Chapter Benefits

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Chapter Benefits | Delivered

Chapter events listed on GBTA

website

Chapter events promoted to all GBTA members

New member leads 11,000

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Chapter Benefits | Delivered

GBTA Speaker Resource Database New Chapter Logos

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New Chapter Logos | Delivered

New - Website

New - Rectangular

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Community Member Benefits | Delivered

Global Business

Travel magazine

GBTA Daily News Brief

Member-only

Webinars

GBTA Career Center

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Community Member Benefits | Coming Soon

GBTA All Access Membership

Jeremy Gardner All Access Member

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GBTA Chapter and Community Member Benefits Roll-Out

Once the Chapter Charter Agreement is executed, the GBTA membership team will contact you to begin the delivery of Chapter and Community member benefits

11,000 new membership leads delivered to date

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Use New Member Benefits to Grow Membership!

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GBTA All Access Membership Review

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Membership Types | Review

Community Membership

Industry Membership

All Access Membership

Active membership with an official GBTA Chapter

Active membership with GBTA

Active membership with an official GBTA Chapter and an active membership with GBTA

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Membership Fees Per Year| Review

Community Membership

Industry Membership

All Access Membership

New - $175

Renew - $175

New Direct - $370

Renew Direct - $395

New Allied - $420

Renew Allied - $395

New Direct - $495

Renew Direct - $520

New Allied - $545

Renew Allied - $520

$50 Off

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Technology Integration Review

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Execution of an All Access Pass Is Entirely Dependent Upon The Technology Integration and Chapter Chapter Agreement

All Access Pass

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Chapter Technology Initiative

Chapter Website

Chapter Website

Chapter Website

Chapter Website

Star ChapterTechnology

Platform

Joint Database

GBTA Platform

Platform links to Joint member database which stores all Chapter and GBTA membership information and supplies centralized reports.

Platform provides each chapter: • Membership • Events • Website Management Services

Chapters will receive GBTA member information for recruitment purposes.

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All Access Pass Development Update

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Five Major Stages of Development

Joint Member Database

Data Sync

New Member Registration

2014 2015

Renewal Member Registration

Single Sign on

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All Access Pass | Joint Member Database

Phase 1

Requirements

Phase 2

Development

Phase 3

Testing

Phase 4

Go Live

Key Development Areas: •Develop business rules for data creation, modification and overwrites •Create member data field matching rules for both platforms •Create secure data transfers To and from Star Chapter and GBTA

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All Access Pass | Data Sync

Phase 1

Requirements

Phase 2

Development

Phase 3

Testing

Phase 4

Go Live

Key Development Areas: •Test data delivery and activation triggers in SC and GBTA •Validate member records, tighten business rules to avoid duplicates •Test data feeds for security and data integrity

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Technology Integration Update

Pipeline of data traffic is now in place

▪ Star Chapter data & GBTA data have both been pushed to joint data warehouse.

▪ We now have the capability of passing member data bi-directionally

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All Access Pass | New Member Registration

Phase 1

Requirements

Phase 2

Development

Phase 3

Testing

Phase 4

Go Live

Key Development Areas: •GBTA database reconfiguration to accommodate new member category •Conditional member logic across all applications •Creation of AA member type for SC and GBTA •All Access flow to include Chapter lookup and selection

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All Access Join Process RegistrationProcess

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GBTA Industry Member | Join and Renew All Access Process

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Five Major Stages of Development

Joint Member Database

Data Sync

New Member Registration

2014 2015

Renewal Member Registration

Single Sign on

Spring 2015 Target

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ALL ACCESS | Next Steps

▪ Star Chapter to implement All Access Membership offering during Chapter member registration flow.

▪ Star Chapter to program Chapter databases to accept GBTA Members and Prospects in an automated fashion.

▪ Star Chapter to create New Member email template for All Access subscribers.

▪ Star Chapter to complete data integrity regression testing of member data during both data syncs.

From SC! DB ! GBTA

From GBTA!DB!SC

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ALL ACCESS | Next Steps

▪Test All Access New Membership flow from both SC and GBTA websites, confirm member fields, financials and logins.

▪Begin development on All Access Renewals and Off Cycle Registrations.

▪Finalize requirements for SSO and build development life cycle.

.

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ALL ACCESS | What We Need From You

▪ Standardize your member types to Allied and Direct

▪ Change Member Login Username to Email Address

▪ Adopt “Anniversary Date” memberships

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GBTA Financial Flows to Chapter

Member buys All Access Pass

(GBTA absorbs CC fees)

Monthly transaction batch

by chapter

Funds from GBTA to Chapter

@ $150 per member

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Membership and Marketing Services | DRAFT

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Membership and Marketing Services*

• Consulting Model

– $200/month (annual) commitment for 32 hours of services per year

▪ 8 hours for bi-annual reviews (2 half-day workshops)

▪ 2 hours per month of consulting services

▪ Breakeven of one incremental member per month

– Access to:

▪ Membership and marketing consulting services

▪ Membership and marketing templates and processes

▪ Recorded training, Best practices

– Interested Chapters can buy more hours at $50/hr

*Requires 20 or more Chapters to invest

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Next Steps

1. Sign Chapter Charter Agreement, if you haven’t already considered.

2. Community and Chapter Benefits Delivery – contact Ed Barrett if you are ready for your members to receive new benefits (requires Chapter Charter signature)

3. Membership and Marketing Services – Please contact Ed Barrett if you are interested in learning more about services for your chapter. Service delivery is dependent upon 20 chapters to opt-in.