Presented By: Mike Root And Social Media Expert: Sev Ritchie

Questions to Consider…

How Can the Home Furnishings Industry

Effectively Use Internet Tools and Social Media to Attract More Customers Into Stores?

What are the strategies successful furniture retailers are using to create an online marketing system?

Topics we will cover today…

Versus

Get Customers

Right Now

Using Online Marketing

And Social

Media

The Easy Button to Get Customers

Into the Store from Online…

Social Media

Elephant in the Room

2 Big Advantages We Have Over Being a Retailer or

A Traditional Marketing Agency 1. Our Clients are Some of the

Most Successful Furniture Retailers in the Country

2. Mike and Sev Both Focus Primarily on Furniture Industry Marketing

What Sev and Mike know doesn’t  apply  to  my  store.    They  aren’t  retailers  or  an  

advertising agency

Besides What We Are Really Talking About Is How To Build A

Marketing System

Recovering Furniture Retailer

A Little Bit About Mike Root. . .

Photos are a way for customers to get to know, like and trust you!

A Little Bit About Sev Ritchie…

• Executive Vice-President of Web4retail

• Involved with internet marketing since the early 1990′s

• Has earned the prestigious C.E.C. designation, Certified E-Commerce expert.

• Is widely recognized as the North American expert in e-commerce retailing, email list formation, and Internet Marketing for the furnishings and home related industries.

Your Sales & Marketing Objectives

• To Bond With Buyers

• Identify Their Hot Buttons

• Present Products That Meet Their Needs

• Follow Through To The Sale

• Get Repeat And Referral Business

There Are Two Entirely Different Audiences For Your Marketing Message

1. Marketing To Bring In New Prospects

2. Marketing To Your Existing Customers

You Need to Talk to Each Differently

• Different Goals For Customers & Prospects

• Different Promotions For Each

For Prospects The Real Purpose of the Sale

Is NOT to Make the Sale

The Real Purpose of the Sale Is To Make A New Customer Who Will

Buy From You Time And Again

For Existing Customers, You Want To Maximize The

Selling Experience 1. Increase the Size of the

Transactions 2. Increase the Frequency of

Transactions 3. Increase the Referrals

You Can Be In The Transaction Business Where You Just Sell

Products To People

Or You Can Be In The Relationship Business Where You Develop

Ongoing Relationships That Lead to Additional Visits and Referrals

Need To Be Where

• Customers Are Spending Their Time

• You Can Target Your Prospect Directly

• Your Returns On Investment Are Measurable

• You Can Create A Personal Relationship With Customers And Prospects

A  Retailer’s  Dilemma:     Where To Advertise With All The Choices?

That Is Not Traditional Mass Media!

Three Big Problems Mass Market Media

• Ineffectiveness of mass media to deliver in a cost effective way customers that are looking for your product.

• There is no accountability with TV, Radio, Newspaper and the Yellow Pages for what media is delivering you what customers.

• Traditional Mass Media Does Not Appeal To the Younger Generations. They Have Facebook, YouTube, & Google.

Why Social Media?

• Over 600 Million Facebook Users • Average user spends 25 hours a month online • Fastest Growing Segment is Aged 55 and Up (Second Fastest Growing is 35 and Up) • Facebook fans spend on average $71.84 more money

Consumers are Interacting In Social Media

Demographics Favor

Social Media Generation

Social Media is all encompassing from search engines to social networking to reviews

Of Course Social Media is a Great Place To Communicate with Your Customers

#1 way to make your marketing message stand out

The Power of Personalization

You Know from your Retail Store Personalization is Key

The Success of Social Media is all about PERSONALIZATION

The real purpose of

developing a robust

Online & Social Media

marketing system …

Let’s  Get  Started  With  Some  Knock  Out  Strategies To Fill Your Stores With Customers

Step 1: Create  a  List  with  Name  Capture  from  Retailer’s  

Website & Facebook Page

#1. Request Contact

Information Directly On

Your Website In Exchange

For Some Offer

Step 2: Capture Contact Information in a Robust Database…

Step 3: Make a Big Bribe to get prospects

from online into the store

Step 4: Communicate with Prospect Immediately

to Encourage Usage of the Offer

Step 5: Communicate with Prospect to Build a

Relationship to the Store

Facebook Fan Pages

Step 6: Tie All This Personalization into an Active Facebook

and Social Media Presence

Teach Your Customers

About Your Store

Step 7: Use Facebook to Build a List and Brand Your Store

Name Capture

Box

Step 8: To Be Successful In Social Media

Someone Has To See Your Message

It’s  a  whole  New  language

• Liking

• Friending

• Sharing

• Following

• Favoriting

• Referring

Step 9: Coordinate Online Marketing with Social Media Marketing For Maximum Exposure to Prospects

and Customers Looking to Buy Furniture • Facebook Posts

• Twitter Tweets

• YouTube videos

• Customer Reviews

• Google Places

• Design Tips Online and Emailed

• Social Media Outposts like Yahoo, City Search

• Reputation Management

• Blogs

• Online TV show

• Online Coupon Offers

• Personalized Web pages

• Mobile Phone Accessible

Personalize Your Online Personality

We have our own Web TV show!!!

Step 10: Customize a Facebook Fan Page Utilizing The Content a Furniture Retailer Already

Has Developed For Their Website

What  You  Should  Consider  in  Social  Media…

•Facebook Fan Page Set Up

•Twitter account tied in with Facebook Fan Page

•Google Places is set up and optimized

•Other Social Media outposts as necessary including

Yahoo

City Search

You Tube

•Analytics and metrics reporting and monitoring

But  there’s  more  than  just  setup… Online Relevant Monthly Content is Critical

Utilize existing web content with status posting to Twitter and Facebook

Links back to website

Photo uploads

Video uploads

Proprietary Company information circulated throughout the month

• Logo uploads

• Mission statement

• Customer pledges

• Company mottos

• Customer Guarantees

• Store Tag Lines

• Customer Testimonials

Google Search for FURNITURE SALES

4 Times page 1 845,000,000

search results

Here’s  What  Social  Media Can Do For You On  Search  Engines…

8 Times on Page 1 •Google Plus •MikeRoot.com Blog •LinkedIn profile •Furniture Today Blog •Facebook •Link to Furniture Promotions videos •2 Different Pictures

To Get The Slides and Notes of

Today’s  Presentation  Go  to  

www.FurnitureSecret.com

Free Video Seminar on How to

Get Customers Right Now Online. com

www.GetCustomersRightNowOnline.com