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Post on 28-Jan-2015




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This short slide show was used to support a presentation for Eurika Coaching's Circle of Influence. It show how to make the most of the Internet and your Internet presence.


<ul><li> 1. Getting more business from the Internet How to get more visitors to your website and turn them into enquiries</li></ul> <p> 2. Today we will discuss </p> <ul><li>What makes a successful website? </li></ul> <ul><li>Website conversion </li></ul> <ul><li>Website traffic </li></ul> <ul><li>What is more important, your website or the traffic? </li></ul> <ul><li>What to focus on first </li></ul> <ul><li>How to achieve the quickest results </li></ul> <ul><li>Your websites (examples) </li></ul> <ul><li>Questions </li></ul> <p> 3. The End is the place to start! 4. Think about your goals What do you want your website to dofor your business? 5. What makes a successful website? 2 factors Conversion &amp; Traffic 6. Website conversion Websites that get you more business </p> <ul><li>To be successful online, your website needs to </li></ul> <ul><li>Look good - Appeal to your target </li></ul> <ul><li>Contain useful content What problem do you solve? </li></ul> <ul><li>Explain how you are different</li></ul> <ul><li>Remove any risk </li></ul> <ul><li>Counter possible objections </li></ul> <ul><li>Provide social proof </li></ul> <ul><li>Make it easy to find you, contact you &amp; buy from you </li></ul> <p> 7. Above all be the best you can be! 8. Website traffic Target people who need what you provide </p> <ul><li>Good traffic </li></ul> <ul><li>Targeted visitors </li></ul> <ul><li><ul><li>Have a problem </li></ul></li></ul> <ul><li><ul><li>Need for solution </li></ul></li></ul> <ul><li><ul><li>Your location </li></ul></li></ul> <ul><li><ul><li>Right price</li></ul></li></ul> <ul><li><ul><li>Right timescales </li></ul></li></ul> <ul><li>Offers ROI </li></ul> <ul><li><ul><li>Lifetime value investment </li></ul></li></ul> <ul><li>Methods </li></ul> <ul><li>Search engine optimisation </li></ul> <ul><li><ul><li>On-page SEO </li></ul></li></ul> <ul><li><ul><li>Off-page SEO </li></ul></li></ul> <ul><li>Pay per click advertising </li></ul> <ul><li><ul><li>Search </li></ul></li></ul> <ul><li><ul><li>Content network </li></ul></li></ul> <ul><li>Social media promotion </li></ul> <ul><li>Off-line promotion </li></ul> <p> 9. Is Social Media a fad? Facebook, Linked In, Twitter http:// =lFZ0z5Fm-Ng 10. What is more important,your website or your website traffic? </p> <ul><li>Your website is like a shop </li></ul> <ul><li>Good website, minimal traffic =Good shop, minimal visitors </li></ul> <ul><li>Not many sales because hardly anyone sees your products </li></ul> <ul><li>Poor website, lots of traffic =Poor shop, lots of visitors </li></ul> <ul><li>Not many sales because hardly anyone can find what they want </li></ul> <p> 11. What to focus on first Theres a big difference between website &amp; traffic </p> <ul><li>When your website is right=it continues to convert </li></ul> <ul><li>When your traffic is right=you still need more traffic </li></ul> <ul><li>Focus on getting your website converting</li></ul> <ul><li>Then add traffic to the mix to</li></ul> <ul><li>turn on the tap for more business! </li></ul> <p> 12. How to improvean existing website </p> <ul><li>Measure, measure, measure </li></ul> <ul><li><ul><li>Analytics, Tracking &amp; Sales funnels </li></ul></li></ul> <ul><li>Analyse results </li></ul> <ul><li><ul><li>Whats wrong?Where are people leaving? </li></ul></li></ul> <ul><li><ul><li>Whats right?Whats already working? </li></ul></li></ul> <ul><li>Fix whats wrong &amp; keep whats right </li></ul> <ul><li>Rinse &amp; repeat as necessary Simples! </li></ul> <p> 13. How to achieve the quickest results </p> <ul><li>Pay per click (PPC) advertising is the best quick fix solution </li></ul> <ul><li>Start with a simple </li></ul> <ul><li>PPC Campaign </li></ul> <ul><li>Landing page (perfect if your sites not ready) </li></ul> <ul><li>Very targeted</li></ul> <ul><li>Fast to implement </li></ul> <ul><li>Completely trackable </li></ul> <ul><li>Turn on &amp; off-able according to uptake </li></ul> <p> 14. Your websites Some live examples 15. 16. 17. 18. 19. Questions 20. Thank you for listening I hope you all make lots of money through the Internet! </p>