Post on 28-Jan-2015
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DESCRIPTIONThis short slide show was used to support a presentation for Eurika Coaching's Circle of Influence. It show how to make the most of the Internet and your Internet presence.
- 1. Getting more business from the Internet How to get more visitors to your website and turn them into enquiries
2. Today we will discuss
- What makes a successful website?
- Website conversion
- Website traffic
- What is more important, your website or the traffic?
- What to focus on first
- How to achieve the quickest results
- Your websites (examples)
3. The End is the place to start! 4. Think about your goals What do you want your website to dofor your business? 5. What makes a successful website? 2 factors Conversion & Traffic 6. Website conversion Websites that get you more business
- To be successful online, your website needs to
- Look good - Appeal to your target
- Contain useful content What problem do you solve?
- Explain how you are different
- Remove any risk
- Counter possible objections
- Provide social proof
- Make it easy to find you, contact you & buy from you
7. Above all be the best you can be! 8. Website traffic Target people who need what you provide
- Good traffic
- Targeted visitors
- Have a problem
- Need for solution
- Your location
- Right price
- Right timescales
- Offers ROI
- Lifetime value investment
- Search engine optimisation
- On-page SEO
- Off-page SEO
- Pay per click advertising
- Content network
- Social media promotion
- Off-line promotion
9. Is Social Media a fad? Facebook, Linked In, Twitter http:// www.youtube.com/watch?v =lFZ0z5Fm-Ng 10. What is more important,your website or your website traffic?
- Your website is like a shop
- Good website, minimal traffic =Good shop, minimal visitors
- Not many sales because hardly anyone sees your products
- Poor website, lots of traffic =Poor shop, lots of visitors
- Not many sales because hardly anyone can find what they want
11. What to focus on first Theres a big difference between website & traffic
- When your website is right=it continues to convert
- When your traffic is right=you still need more traffic
- Focus on getting your website converting
- Then add traffic to the mix to
- turn on the tap for more business!
12. How to improvean existing website
- Measure, measure, measure
- Analytics, Tracking & Sales funnels
- Analyse results
- Whats wrong?Where are people leaving?
- Whats right?Whats already working?
- Fix whats wrong & keep whats right
- Rinse & repeat as necessary Simples!
13. How to achieve the quickest results
- Pay per click (PPC) advertising is the best quick fix solution
- Start with a simple
- PPC Campaign
- Landing page (perfect if your sites not ready)
- Very targeted
- Fast to implement
- Completely trackable
- Turn on & off-able according to uptake
14. Your websites Some live examples 15. 16. 17. 18. 19. Questions 20. Thank you for listening I hope you all make lots of money through the Internet!