get more out of your social media @home @work @large

Presented by Jay Oatway

GET MORE GET MORE OUT OF OUT OF SOCIAL MEDIA:SOCIAL MEDIA:

@Home @Home @Work @Work @Large@Large

Get More Out Of Social Media

Hello Friends!Hello Friends!


Are You My Friends?


How do we meet new “friends”?

How many places do you have a presence?

How big is your presence in each place?


The Big Three

Build presence here first:• Twitter • LinkedIn• Facebook

Create a Social Signature


Becoming a Micro-Celebrity in Your Field

Professional vs. Personal: only someone over 30 would worry about such details

Tomorrow's social pros will seamlessly marry the two

But for now, you will still need to proceed with caution


Advice: Go Pro

Keep the personal stuff on the fringe and to a minimum

Don't get photographed doing something that will compromise your pro image

But don't make your pro image too corporate either

Balance: only you know where to draw the line.

The shot of 27-year-old speech writer, Jon Favreau with his hand on the cardboard senator's breast appeared for about two hours on a Facebook page before disappearing, along with numerous other Favreau pictures, including one of him dancing with the cardboard female secretary-designate.


A Picture is Worth a 1000 Words:8 Types of Profile Pictures

1. CreativeThe illustrated profile image ranges from cartoon characters to photoshopped pictures made to look like illustration

The iconic Obama image of Shepard Fairey was a popular creative icon that also showed support for the candidate in the run up to the election

Others chose Warhol effects, or other painting effects to say, “I’m artsy and creative.”


Which type are you?

2. Committed Often we find profile pictures with more than one person in them. There is the subject plus usually someone else they are in a relationship with

It could be close friends, a husband or wife, a boyfriend or girlfriends, or even children

These pictures speak volume about the value of human relationships of the user, declaring, “I’m a stable committed person who can be trusted.”


Which type are you?

3. CompassionatePet pictures are tricky images to carry off professionally. The image is usually either with the pet, or the pet alone (these are really awful)

Pets are often a big part of peoples lives, which explains displaying it as a profile photo

But if social media is about the future of work, the animals need to be part of the business

No one cares that much about someone else’s pet, but it does say, “I love animals. I’m a caring, compassionate person.”


Which type are you?

4. Intrepid Lots of people chose to show off their adventurous side. These pictures are often take while on a boat, a plane, while skydiving, surfing, at a exotic vacation destination, near a famous landmark, etc.

These images speak volumes about a person’s desire to try new things, about their courage and their resilience to change


Which type are you?

5. Style / AsspirationalThis one often back fires. These are pictures of people and their car, their motorbike, their yacht, etc.

In fact, often the user isn’t even in the picture. These image are about flaunting the bling (or the bling you wish you had)

While we all have aspiration and possession, displaying them doesn’t make you memorable – in fact, it makes you easily forgettable – but I might remember your fantasy boat


Which type are you?

6. Authority These are action shots, taken during moments of authority – usually speaking engagements

These are images that would make Tom Peters proud. They say, “I’m great a making a presentation. Hire me.”


Which type are you?

7. Activist These images reflect a deeper concern for a cause, often for the environment

They are like miniature public service announcements remind us about climate change, the plight of the impoverished, or other atrocity that you should be concerned about

These images attempt to say “I’m a concerned global citizen.”


Which type are you?

8. Jokes These are wide and varied, including the “me as baby” pictures, the “house of mirrors” effect (making the user super stretched or squashed), the humorous text (“This profile picture has been disabled because of the user’s unbearable good looks”), etc.

These say, “I’m a fun, carefree person.”


The Best: Be Recognizable

These can range from any photo someone has taken of you that you like, to agency-quality head shots taken by a pro-photographer

People like to recognize people. Don’t be afraid to just be yourself


Tip: Be interesting. Be funny. If you can't do that, at least be helpful.

Secret: it's not about you. It's about what you can do for others

The social web is about caring. And sharing


#FryLift (Feb 4, 2009)

1. “Ok. This is now mad. I am stuck in a lift on the 26th floor of Centre Point. Hell's teeth. We could be here for hours. Arse, poo and widdle."

2. “#frylift This is getting boring. Morale still high. Hopes of early night dashed.”

3. “#frylift We're free! Nice men from Thyssen freed us. Paramount Club had champagne for us at the bottom. I'm allergic, but nice thought x”

http://twitter.com/home?ptQ=%23frylift

http://twitter.com/home?ptQ=%23frylift


He who dies with the most followers wins

It's also about attracting the biggest following possible.

Some have tried to argue that quality is more important than quantity.

In social media you can have both.

There are two types of Twitter users: Those who want more followers, and those who are lying. – Guy Kawasaki

“


Empire of One

Your personal media empire--the larger your presence the faster you will attract the validation you need to be a micro-celebrity.


Get Yourself Listed


Engagement: The New Currency

You aren't going to make money directly from social media--no more than you would by attending a conference.

But the more people you engage, the more quality relationships you cultivate, the more business/career opportunities you'll find.


Become a Groupie

Join me in22 groups (and counting) on LinkedIn, including LION!


Find Like-Minded People

Groups pro or personal, are key to establishing your authority.


Remember: sharing, sharing, sharing

You might think that no one is interested, but its not just about you--your participation makes wisdom of crowds possible

Leverage your social media relationships to stay on the cutting-edge of insight and know-how


Beyond the Basics…

Utilities:

Facebook,

Myspace,

LinkedIn, Bebo,

Hi5, Plaxo…


Consistent Social Profiles


Who’s got time for all this?Lifestyle change? Simply allow 10% more time for any web task and leave an impression while you are there

Take a minute more to share using tool like Ping.fm to update walls and status in multiple places at once


The Blog is Dead. Long Live The Blog.

Next step: a blog. Blogs are changing. The best way to use them are as hubs that connect all your SM

Social Media creates the illusion of freshness


Cross-Pollinate


Breathe In, Breathe Out

Step up your reading: breathe in breathe out

Make a habit of keeping up

Share early. Share the best.


Bookmarks and Beyond

More tools: Digg StumbleUpon Delicious


How much particiation is too much?

Follow Cost: Milliscobles


Automate Twitter Accounts


Ignore Anyone Who Says You’re Too Involved

Becky Blanton turned Seth Godin’s Triibes against him

• Godin personally wrote her an email saying that she was being “too personal” and that this was “not how social media is done”.

• Fellow Triibe members rushed to her defence, rallying around her, calling her the Mayor, even sometimes “The Queen” of Triibes.

• Eventually, she even won over Godin too


The Killer Medium of Social Media

Video:

YouTube, Vimeo,

Seesmic, 12seconds....


True Web Celebrity:iJustine did it, so could you

Just a girl with an iPhone – and an insanely thick phone bill from AT&T, which line-itemed every SMS she sent and received

She sat down in a café, switched on a video camera and went through her bill

A star was born

Justine Ezarik now makes a living from her videos and media/ conference appearances


Changing the World

Sometimes an opportunity comes along that is so much bigger than work or personal lives


Twestival: My Accidental Cause

By leveraging our collective social media connections, 17,000 people now have clean drinking water for the first time


Don’t Miss The Boat

Prediction: by the early part of the next decade, if you haven't built up a well established micro-celebrity presence, you won’t be competitive.


FRM = Friend Relationship Management

Managing Thousands Of Friends Across Dozens Of Social Media Sites

The New Challenge


Take-Away Checklist:

1. Establish presence on The Big 3

2. Email social signature

3. Profile pic: keep it real

4. Funny. Interesting. Helpful.

5. Build a following through engagement

6. Groups are where the action is

7. Automate / Cross-Polinate

8. Read More (Breathe in, breath out.)

9. Save The World

10.Delay No More

See You in the SocialSphere

Follow me on Twitter: @JayOatway

Links to many of the sites / services mentioned in this presentation:

http://storystraight.com/sm-links

get more out of your social media @home @work @large

Technology

pictures of people

types of profile pictures

baby pictures

compassionate pet pictures

favreau pictures

pro image

im allergic

im artsy