GuestU - How to promote your mobile app?

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<ul><li><p>Portugal . United Kingdom . United States of America . Spain . China</p><p>How to PromoteYour Mobile App</p></li><li><p>You have realized that having a mobile strategy is crucial for your businesss success, and because of this, you have optimized your website for mobile and developed your own mobile app. Now the burning question is: how can you promote your app in order for it to succeed? </p><p>It is not enough to launch it on the app store without promoting it and expecting downloads to start. In this whitepaper, we will discuss various strategies for promoting your mobile app before, during, and after it is launched and we will go over the importance of keeping your users engaged.</p><p>Abstract.</p><p>Importance ofGoing Mobile.</p><p>There is no doubt that mobile devices have become </p><p>indispensable in everyday living aroundthe world, and </p><p>the future certainly lies in mobile technology. Businesses </p><p>have been quick so far to cash in on mobiles importance </p><p>and now it is considered the most prominent channel to </p><p>engage with customers. A staggering 69% of travellers1 </p><p>begin their search online via their mobile device and this </p><p>figure will rise in the future.</p></li><li><p>3</p><p>Mobile optimization can boost customer engagement, generate more traffic, and ultimately increase sales. In order to highlight the importance of your business going mobile, here are some current statistics:</p><p> In 2017, 5.3 billion2 people worldwide will have mobile phones. </p><p> In 20143, the revenue generated by mobile apps worldwide was $35 billion; this amount is forecasted to increase to $77 billion in 2017.</p><p> 85% of people prefer mobile apps to mobile websites.</p><p> Between 2014-2015, smartphone users spent 89% of their mobile media time using mobile apps and 42% of mobile sales generated by the leading 500 merchants came from mobile apps.</p><p> The average time people spend on their mobile apps increased by 63%4 over the past two years.</p><p> Between 2014 and 2015, the time spent on travel apps increased by 28%5.</p><p>1 Online Marketing Strategies in Travel 2015: 15 stats to consider, eHotelier2 Forecast of Mobile Phone Uses Worldwide, Statista3 Mobile Apps Usage, Go-Globe4 Mobile-Only Content: The Next Big Marketing Trend, The Content Strategist5 Mobile Apps Usage, Go-Globe</p><p></p></li><li><p>4</p><p>Creating a Marketing Plan for your App.</p><p>There are over 1.5 million apps in </p><p>both the App Store and Google </p><p>Play; this means your mobile app </p><p>is going to face hundreds if not </p><p>thousands of competitors in its </p><p>specific market. </p><p>Even though your app has </p><p>awesome features and compelling </p><p>content you need a strategy </p><p>for promoting it before, during, </p><p>and after it goes live in order to </p><p>increase downloads and improve </p><p>user engagement.</p></li><li><p>5</p><p>Part I</p></li><li><p>6</p><p>Before the Launch.</p><p>App Store Optimization (ASO).</p><p>It is important to promote your app before launching </p><p>it in the App Store and Google Play. By promoting </p><p>it prior to the actual launch, you will get your app </p><p>noticed and you can create anticipation and build </p><p>rapport with potential users. These people will then </p><p>download your app immediately once it is live and </p><p>become your first loyal customers. </p><p>Here are various strategies for building up hype for </p><p>your app before it goes live.</p><p>ASO is extremely important; it is the process of improving the visibility of a mobile app in the app store. It is like SEO but for apps; the higher your app ranks in the stores search results, the more visible it is to potential customers. </p><p>The ASO process requires a crucial understanding of your target customer base, including the keywords your potential customers are using to find apps similar to yours. </p><p>Before launching your app, you need to research these buzzwords </p><p>either in Google Trends or in Google Keyword Planner, and you need to monitor them continuously. There are two main factors when it comes to ASO that you can control: the name of your app and the keywords used to describe it.</p><p>In order to enhance your apps discoverability, it is often a good idea to develop your app names by using a combination of branded and common search terms. The next factor is the keywords you choose to describe your mobile app. </p></li><li><p>7</p><p>Every app gets 100 characters in the keywords section and it is important to experiment with your keywords to find out what works best for your app. </p><p>At GuestU, we handle ASO optimisation to assure that your app gets visibility.</p><p>Make a Short Video.</p><p>Create a promotional video for </p><p>your mobile app outlining its </p><p>highlights and features. There </p><p>are two important things to </p><p>include in your video: device-</p><p>captured footage and clear, simple </p><p>explanations. </p><p>Your video should show people </p><p>how your app works in a way that </p><p>is easy for them to understand. </p><p>Invest some time and effort in </p><p>your promotional video, work with </p><p>high-quality audio equipment, and </p><p>use professional looking footage </p><p>and graphics. </p><p>The App Store sets a 30-second </p><p>limit on promotional videos and </p><p>Google Play recommends videos </p><p>between 30 seconds and 2 </p><p>minutes long.</p></li><li><p>8</p><p>Create a VineHow-To Video Series.</p><p>This is a way to take advantage of the power of video </p><p>outside of the app store and on social media. Use </p><p>Vine to your advantage by creating an engaging how-</p><p>to video series. The hashtag #howto is one of the top </p><p>trending tags on Vine. </p><p>Some advantages of using Vine are that it is available </p><p>on multiple viewing platforms; clips </p><p>are short so they are more likely to be shared and </p><p>watched, and the video is in a loop - therefore it is </p><p>likely to be seen more than once before a user clicks </p><p>the off button.</p><p>Create aLanding Page</p><p>You should design a simple webpage for your mobile </p><p>app in order to highlight its features and benefits. </p><p>One of the major advantages to this method of </p><p>promotion is that you can take advantage of Search </p><p>Engine Optimization (SEO) as you have more </p><p>room for keywords than in the app store. Consider </p><p>including these elements in your landing page:</p></li><li><p>9</p><p> The full name of your app as it </p><p>appears in the app store and the </p><p>icon used in the app store.</p><p> Your tagline, if you have one. </p><p>Your tagline should emphasize </p><p>what your app does and should be </p><p>as concise as possible.</p><p> Your video! This is the perfect </p><p>place to showcase that amazing </p><p>promotional video you created.</p><p> Screenshots. Show people what </p><p>your app will look like on their </p><p>mobile devices once it has been </p><p>downloaded.</p><p> Calls-to-Action to sign up for </p><p>e-mail notifications. Once the app </p><p>is live, your CTA can be an app </p><p>store button sending potential </p><p>customers directly to the app </p><p>store for download</p><p>Once you have launched your app you should still be maintaining this </p><p>page and updating it regularly with any new relevant app information. </p><p>It is very important not to forget to make your website mobile friendly. </p><p>You are trying to promote a mobile app, and most of the people who </p><p>visit your site will be doing so from their mobile phones!</p></li><li><p>10</p><p>Social Media.</p><p>Engage Bloggers.</p><p>Make a list of the top online influencers in your </p><p>target market, like travel bloggers, in order to reach </p><p>them with your mobile app. Invite them to try out </p><p>your app in advance and ask them for feedback to </p><p>help emphasize the app functionality and features. </p><p>In the best-case scenario, if these bloggers test </p><p>out your app and like it, they will most likely share </p><p>this information with their readers and followers </p><p>on social platforms. Their extensive reach has huge </p><p>promotional potential for your app with minimal </p><p>work required on your end.</p><p>You should promote your app on </p><p>the social media platforms where </p><p>your target market is active. </p><p>Promoting your app on social </p><p>media can be quite beneficial </p><p>when you have a tight budget as </p><p>social media will help you reach </p><p>a wider, more targeted audience </p><p>who are going to be interested in </p><p>what you have to offer them. </p><p>Content is key when it comes to </p><p>what you post on social media, and </p><p>the content of your posts will vary </p><p>depending on the platforms you </p><p>decide to use. </p><p>Facebook is the most widely used </p><p>social media platform there is, so </p><p>it is usually a good idea to promote </p><p>your app on Facebook regardless </p></li><li><p>11</p><p>Press Release</p><p>Write about your new mobile </p><p>app in your blog; create some </p><p>anticipation in advance of the </p><p>launch. Once your app is live, it is </p><p>still a good idea to mention your </p><p>app periodically in your blog.</p><p>Right before your app goes live, send out a press </p><p>release to publications your targetmarket reads. If you </p><p>can get the news of your app in the appropriate media </p><p>channels, you will reach many potential customers.</p><p>Do you have an e-mail newsletter </p><p>you send out on a regular basis? </p><p>Be sure tomention the upcoming </p><p>launch of your new app!</p><p>of whom you are trying to target. Facebook even </p><p>has specific paid advertising options for promoting </p><p>the installation of Apps, and within this, you can </p><p>specifically choose Mobile App Ads. Depending on </p><p>your target market and the nature of your app, you </p><p>might decide you do not need to promote it on all of </p><p>the prominent platforms.</p><p>Blog. E-Mail</p></li><li><p>12</p><p>Part II</p></li><li><p>13</p><p>During the launch.</p><p>You have promoted your app in various ways leading up to the launch, </p><p>and now it is live and the downloads have started. The next important </p><p>step is to keep your users engaged; just because they have downloaded </p><p>your app, it does not necessarily mean they will use it. It is important </p><p>to start monitoring how your app is being used right away in order to </p><p>improve users experiences and give them what they want.</p><p>Consider this for engagement:</p><p> If there are any bugs or </p><p>problems in your app, you need to </p><p>fix them immediately. This cannot </p><p>be stressed enough, a new user </p><p>who has a problem with your app </p><p>may never return, so ensuring that </p><p>your app is error-free is critical. </p><p> Use a software analytics tool </p><p>in order to effectively monitor </p><p>your apps usage. Which metrics </p><p>you decide to track and which </p><p>software you select will depend </p><p>on the nature of your app and </p><p>how you intend to measure </p><p>your success. Consider tracking </p><p>session length, session interval, </p><p>and time in app, screen flow, </p><p>acquisition, retention, and </p><p>lifetime value. By monitoring </p><p>these and other factors, you can </p><p>track your users activity and </p><p>emphasize the app features that </p><p>are the most useful to them.</p><p> Giving your users what they </p><p>want will make sure they continue </p><p>to use your app over time.</p></li><li><p>14</p><p>Part III</p></li><li><p>15</p><p>After the Launch.</p><p> Check to see how youre doing </p><p>in app store rankings and update </p><p>your keywords.</p><p> Monitor user reviews carefully, if </p><p>something is not working properly </p><p>fix it right away. </p><p> Keep your online promotions </p><p>going through social media posts </p><p>and regular acknowledgement on </p><p>your blog. </p><p> Add app badges to your e-mail </p><p>signature and feature them </p><p>prominently on your website.</p><p>For your hospitality business:</p><p> Add app badges to reservation </p><p>confirmation e-mails and reminder </p><p>e-mails.</p><p> Display your app information </p><p>alongside your free Wi-Fi </p><p>password.</p><p> Offline promotions: door </p><p>hangers, posters at busy locations </p><p>(ex. reception, elevator), stickers </p><p>around rooms, etc. Get creative!</p><p>Promoting your app will essentially be a never-ending </p><p>process. You will need to make a plan to re-engage </p><p>your users over time and this should be part of your </p><p>overall marketing plan. </p></li><li><p>16</p><p>10 Ways to Promote Your App and Keep Engaging Users.</p><p>#1 Optimise ASO and plan keywords</p><p>#2 Make a short promotional video</p><p>#3 Create a Landing Page</p><p>#4 Engage Bloggers and Influencers to Download the App</p><p>#5 Explore Social Media channels</p><p>#6 Share your app story on Media</p><p>#7 Listen to your users reviews</p><p>#8 Use offline promotions like door hanger or stickers</p><p>#9 Use badges on your email signature</p><p>#10 Dont forget to monitor your app and analytics</p></li><li><p>17</p><p>Conclusion.</p><p>GuestU</p><p>It should now be evident that </p><p>mobile technology and mobile </p><p>apps are where the future lies. </p><p>In order for your mobile app to </p><p>be successful, you need a clear </p><p>marketing strategy to promote it </p><p>and keep your users engaged. </p><p> At GuestU we want to help </p><p>your app thrive. We went over </p><p>numerous ways to promote your </p><p>mobile app before, during, </p><p>and after it becomes live. We </p><p>also discussed the importance </p><p>of keeping your app users </p><p>engaged over time. Check out </p><p>our blog, website, and social </p><p>media channels for more tips </p><p>on mobile app strategies and </p><p>engagement, and hospitality </p><p>industry trends.</p><p></p></li><li><p>Portugal . United Kingdom . United States of America . Spain . China</p></li></ul>