GuestU - How to promote your mobile app?
Post on 09-Jan-2017
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Portugal . United Kingdom . United States of America . Spain . China
How to PromoteYour Mobile App
You have realized that having a mobile strategy is crucial for your businesss success, and because of this, you have optimized your website for mobile and developed your own mobile app. Now the burning question is: how can you promote your app in order for it to succeed?
It is not enough to launch it on the app store without promoting it and expecting downloads to start. In this whitepaper, we will discuss various strategies for promoting your mobile app before, during, and after it is launched and we will go over the importance of keeping your users engaged.
Importance ofGoing Mobile.
There is no doubt that mobile devices have become
indispensable in everyday living aroundthe world, and
the future certainly lies in mobile technology. Businesses
have been quick so far to cash in on mobiles importance
and now it is considered the most prominent channel to
engage with customers. A staggering 69% of travellers1
begin their search online via their mobile device and this
figure will rise in the future.
Mobile optimization can boost customer engagement, generate more traffic, and ultimately increase sales. In order to highlight the importance of your business going mobile, here are some current statistics:
In 2017, 5.3 billion2 people worldwide will have mobile phones.
In 20143, the revenue generated by mobile apps worldwide was $35 billion; this amount is forecasted to increase to $77 billion in 2017.
85% of people prefer mobile apps to mobile websites.
Between 2014-2015, smartphone users spent 89% of their mobile media time using mobile apps and 42% of mobile sales generated by the leading 500 merchants came from mobile apps.
The average time people spend on their mobile apps increased by 63%4 over the past two years.
Between 2014 and 2015, the time spent on travel apps increased by 28%5.
1 Online Marketing Strategies in Travel 2015: 15 stats to consider, eHotelier2 Forecast of Mobile Phone Uses Worldwide, Statista3 Mobile Apps Usage, Go-Globe4 Mobile-Only Content: The Next Big Marketing Trend, The Content Strategist5 Mobile Apps Usage, Go-Globe
Creating a Marketing Plan for your App.
There are over 1.5 million apps in
both the App Store and Google
Play; this means your mobile app
is going to face hundreds if not
thousands of competitors in its
Even though your app has
awesome features and compelling
content you need a strategy
for promoting it before, during,
and after it goes live in order to
increase downloads and improve
Before the Launch.
App Store Optimization (ASO).
It is important to promote your app before launching
it in the App Store and Google Play. By promoting
it prior to the actual launch, you will get your app
noticed and you can create anticipation and build
rapport with potential users. These people will then
download your app immediately once it is live and
become your first loyal customers.
Here are various strategies for building up hype for
your app before it goes live.
ASO is extremely important; it is the process of improving the visibility of a mobile app in the app store. It is like SEO but for apps; the higher your app ranks in the stores search results, the more visible it is to potential customers.
The ASO process requires a crucial understanding of your target customer base, including the keywords your potential customers are using to find apps similar to yours.
Before launching your app, you need to research these buzzwords
either in Google Trends or in Google Keyword Planner, and you need to monitor them continuously. There are two main factors when it comes to ASO that you can control: the name of your app and the keywords used to describe it.
In order to enhance your apps discoverability, it is often a good idea to develop your app names by using a combination of branded and common search terms. The next factor is the keywords you choose to describe your mobile app.
Every app gets 100 characters in the keywords section and it is important to experiment with your keywords to find out what works best for your app.
At GuestU, we handle ASO optimisation to assure that your app gets visibility.
Make a Short Video.
Create a promotional video for
your mobile app outlining its
highlights and features. There
are two important things to
include in your video: device-
captured footage and clear, simple
Your video should show people
how your app works in a way that
is easy for them to understand.
Invest some time and effort in
your promotional video, work with
high-quality audio equipment, and
use professional looking footage
The App Store sets a 30-second
limit on promotional videos and
Google Play recommends videos
between 30 seconds and 2
Create a VineHow-To Video Series.
This is a way to take advantage of the power of video
outside of the app store and on social media. Use
Vine to your advantage by creating an engaging how-
to video series. The hashtag #howto is one of the top
trending tags on Vine.
Some advantages of using Vine are that it is available
on multiple viewing platforms; clips
are short so they are more likely to be shared and
watched, and the video is in a loop - therefore it is
likely to be seen more than once before a user clicks
the off button.
Create aLanding Page
You should design a simple webpage for your mobile
app in order to highlight its features and benefits.
One of the major advantages to this method of
promotion is that you can take advantage of Search
Engine Optimization (SEO) as you have more
room for keywords than in the app store. Consider
including these elements in your landing page:
The full name of your app as it
appears in the app store and the
icon used in the app store.
Your tagline, if you have one.
Your tagline should emphasize
what your app does and should be
as concise as possible.
Your video! This is the perfect
place to showcase that amazing
promotional video you created.
Screenshots. Show people what
your app will look like on their
mobile devices once it has been
Calls-to-Action to sign up for
e-mail notifications. Once the app
is live, your CTA can be an app
store button sending potential
customers directly to the app
store for download
Once you have launched your app you should still be maintaining this
page and updating it regularly with any new relevant app information.
It is very important not to forget to make your website mobile friendly.
You are trying to promote a mobile app, and most of the people who
visit your site will be doing so from their mobile phones!
Make a list of the top online influencers in your
target market, like travel bloggers, in order to reach
them with your mobile app. Invite them to try out
your app in advance and ask them for feedback to
help emphasize the app functionality and features.
In the best-case scenario, if these bloggers test
out your app and like it, they will most likely share
this information with their readers and followers
on social platforms. Their extensive reach has huge
promotional potential for your app with minimal
work required on your end.
You should promote your app on
the social media platforms where
your target market is active.
Promoting your app on social
media can be quite beneficial
when you have a tight budget as
social media will help you reach
a wider, more targeted audience
who are going to be interested in
what you have to offer them.
Content is key when it comes to
what you post on social media, and
the content of your posts will vary
depending on the platforms you
decide to use.
Facebook is the most widely used
social media platform there is, so
it is usually a good idea to promote
your app on Facebook regardless
Write about your new mobile
app in your blog; create some
anticipation in advance of the
launch. Once your app is live, it is
still a good idea to mention your
app periodically in your blog.
Right before your app goes live, send out a press
release to publications your targetmarket reads. If you
can get the news of your app in the appropriate media
channels, you will reach many potential customers.
Do you have an e-mail newsletter
you send out on a regular basis?
Be sure tomention the upcoming
launch of your new app!
of whom you are trying to target. Facebook even
has specific paid advertising options for promoting
the installation of Apps, and within this, you can
specifically choose Mobile App Ads. Depending on
your target market and the nature of your app, you
might decide you do not need to promote it on all of
the prominent platforms.
During the launch.
You have promoted your app in various ways leading up to the launch,
and now it is live and the downloads have started. The next important
step is to keep your users engaged; just because they have downloaded
your app, it does not necessarily mean they will use it. It is important
to start monitoring how your app is being used right away in order to
improve users experiences and give them what they want.
Consider this for engagement:
If there are any bugs or
problems in your app, you need to
fix them immediately. This cannot
be stressed enough, a new user
who has a problem with your app
may never return, so ensuring that
your app is error-free is critical.
Use a software analytics tool
in order to effectively monitor
your apps usage. Which metrics
you decide to track and which
software you select will depend
on the nature of your app and
how you intend to measure
your success. Consider tracking
session length, session interval,
and time in app, screen flow,
acquisition, retention, and
lifetime value. By monitoring
these and other factors, you can
track your users activity and
emphasize the app features that
are the most useful to them.
Giving your users what they
want will make sure they continue
to use your app over time.
After the Launch.
Check to see how youre doing
in app store rankings and update
Monitor user reviews carefully, if
something is not working properly
fix it right away.
Keep your online promotions
going through social media posts
and regular acknowledgement on
Add app badges to your e-mail
signature and feature them
prominently on your website.
For your hospitality business:
Add app badges to reservation
confirmation e-mails and reminder
Display your app information
alongside your free Wi-Fi
Offline promotions: door
hangers, posters at busy locations
(ex. reception, elevator), stickers
around rooms, etc. Get creative!
Promoting your app will essentially be a never-ending
process. You will need to make a plan to re-engage
your users over time and this should be part of your
overall marketing plan.
10 Ways to Promote Your App and Keep Engaging Users.
#1 Optimise ASO and plan keywords
#2 Make a short promotional video
#3 Create a Landing Page
#4 Engage Bloggers and Influencers to Download the App
#5 Explore Social Media channels
#6 Share your app story on Media
#7 Listen to your users reviews
#8 Use offline promotions like door hanger or stickers
#9 Use badges on your email signature
#10 Dont forget to monitor your app and analytics
It should now be evident that
mobile technology and mobile
apps are where the future lies.
In order for your mobile app to
be successful, you need a clear
marketing strategy to promote it
and keep your users engaged.
At GuestU we want to help
your app thrive. We went over
numerous ways to promote your
mobile app before, during,
and after it becomes live. We
also discussed the importance
of keeping your app users
engaged over time. Check out
our blog, website, and social
media channels for more tips
on mobile app strategies and
engagement, and hospitality
Portugal . United Kingdom . United States of America . Spain . China